Professional Documents
Culture Documents
Pemberton
Dr. John S. Pemberton
In 1888, Asa Candler bought out Pemberton In 1899, Asa Candler sold the bottling rights for Coca-Cola to Benjamin Franklin Thomas & Joseph B. Whitehead
Asa G. Candler
This bottler model was a critical factor in the Coca-Cola Growth Story.
Joseph B. Whitehead
Brand name
Strong distribution network Good promotional strategy
Lack of infrastructure Erratic power supply Profitability is less Distribution cost is high
Value propositions
Brand awareness Proliferation of media Increased income level of rural consumers Huge untapped market
Inspiring_Video_fr om_I_spirit.AVI