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Coca-Cola was developed in 1886 by Dr. John S.

Pemberton
Dr. John S. Pemberton

In 1888, Asa Candler bought out Pemberton In 1899, Asa Candler sold the bottling rights for Coca-Cola to Benjamin Franklin Thomas & Joseph B. Whitehead

Asa G. Candler

Benjamin F. Thomas Coa-Cola History_Hindi.mpg

This bottler model was a critical factor in the Coca-Cola Growth Story.

Even today, it is the most successful business model

Joseph B. Whitehead

Coke Aamir 60 Final.mpg

Brand name
Strong distribution network Good promotional strategy

Lack of infrastructure Erratic power supply Profitability is less Distribution cost is high

Value propositions

Brand awareness Proliferation of media Increased income level of rural consumers Huge untapped market

Competitors Traditional beverages Rural people are price sensitive

Inspiring_Video_fr om_I_spirit.AVI

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