Resume Writing Secrets

RESUME WRITING
(The Secrets)
Version 1.0
Prepared By:
ANUBHAV JAIN
National Trainer
FOR DISTRIBUTION
PURPOSE ONLY

(NOT FOR SALE)
Anubhav Jain
Mathura (U.P)
+91-9897068328, 9761009080
mailanubhavjain@yahoo.co.in
emailanubhavjain@gmail.com
An interactive program on
preparing an impressive
RESUME/CV
By:
ANUBHAV JAIN
National Trainer
Mathura (U.P)
+91-9897068328, 9761009080
FEATURES of this new version 1.0
Worksheets to discover your skills, abilities
and experience.
Recommendations to make rsum
enticing.
FAQs which you have in mind.
Special focus for freshers.
Dozens of before and after comparisons.
Hundreds of examples.
Creative designs to make rsum
appealing.
ANUBHAV JAIN
National Trainer
NOTE
You can either CLICK on
topics given in next two index
slides to jump directly into that
section or PRESS ENTER to
continue with the presentation
the way it is.
ANUBHAV JAIN
National Trainer
Index
Importance of learning rsum writing
Rsum-the basics
Using advertising strategies to get interview
Blueprint for block buster rsum
1-Contact information
2-Objective statement
3-Qualifications summary
4-Professional experience
5-Skills
Index
6-Educations and licenses
7-Affiliations
8-Publications and presentations
9-Awards and honors
10-Personal data
11-Endorsements
How to make rsum outstanding
Technical editing
Visual artistry
Do you think you should spend
your precious time to learn
rsum writing?
<-Back to index
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Rather, I shall say you must
INVEST your time in learning it.
ANUBHAV JAIN
National Trainer
But I do not want to be a
RESUME WRITER.
OK. OK. I agree
ANUBHAV JAIN
National Trainer
But do remember either you are a
recent pass out or a veteran in
your field, you need a rsum
whenever you wish to apply for
a new role/responsibility/job.
ANUBHAV JAIN
National Trainer
And more importantly it is you
and only you who can best
describe your skills, knowledge,
experience, abilities and
achievements rather than
someone else.
ANUBHAV JAIN
National Trainer
So, learn rsum writing secrets
with full devotion as this will be
your investment for the entire
life time !!
ANUBHAV JAIN
National Trainer
But, unfortunately majority of us
overlook the importance of
knowing rsum writing and are
more interested in copying
rsum format either from our
friends or simply downloading
from internet.
ANUBHAV JAIN
National Trainer
And later, we blame
destiny/circumstances for not
getting interview calls.
Remember
People do not meet you. They
meet a piece of paper.
People assess your abilities and
qualities through this piece of
paper.
ANUBHAV JAIN
National Trainer
Writing a rsum
is an opportunity
to write your own
future.
ANUBHAV JAIN
National Trainer
Are Marketing Brochures
and Rsum similar to each
other ?

YES/NO
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ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Marketing Brochure:
Successful
companies invest
great deal of time
and talent in
developing
persuasive
marketing brochures.
Rsum:
Successful job
seekers invest
great deal of time
and talent in
developing their
marketing
document
commonly know as
rsum.
ANUBHAV JAIN
National Trainer
Marketing Brochure:
Careful blend of
business strategy,
artistry, and
copywriting to
capture the essence
of who you are.
Rsum:
Careful blend of
business strategy,
artistry, and
copywriting to
capture the
essence of who you
are.
ANUBHAV JAIN
National Trainer
Marketing Brochure:
Aim is to get the
consumeryouto
buy.
Rsum:
Aim is to get the
consumerthe
employerto buy.
Lastly, to
communicate
unique selling
features that will
differentiate you
from other
candidates.
What is Rsum?
A French word.
Stands for a summary of whom you worked
for and what you did.
ANUBHAV JAIN
National Trainer
A Rsum is also
An advertisement that reflects your
personal brand and appeals to employers
specific needs, such as the need to
generate income, save money, or solving
a problem.
A formal business communication that
indicates your command of vocabulary,
grammar, and punctuation.
ANUBHAV JAIN
National Trainer
A Rsum is also
Keyword index that represents your
knowledge base, skill set, impressive
name brand companies or universities,
degrees, licensure, software experience,
or affiliations.
Unique art form that combines font-work,
layout, and design to create visual appeal.
ANUBHAV JAIN
National Trainer
My rsum: How many pages?
You must fit your rsum in 1-2 pages (for
candidates with no experience or very
limited experience 1 page only).
My rsum: How many pages?
Your rsum should never be longer than
2 pages (unless an unusual
circumstance).
You are creating a snapshot of your
career, not an autobiographical essay of
your entire past.
Can rsum be of 3 or more
pages?
Yes !!
When you are the person who has vast
experience in his/her field with great deal
of skills need to be highlighted.
Or have done numerous of researches,
written number of publications, research
work, have given lot of presentations at
various levels etc.
Recommendations
Write your rsum first.
Organize and format information and then
see whether you can fit everything
comfortably in one page.
Strive for one page, but do not sacrifice
information that is truly important.
ANUBHAV JAIN
National Trainer
Use high quality paper to print
your rsum
To ensure professional look and feel of
your rsum, I recommend executive bond
papers (100 gsm) when you present it in
the form of hard copy.
Be sure that the watermark in bond paper
is positioned face up and right-side up on
the document.
ANUBHAV JAIN
National Trainer
Recommendations
Always save word or pdf file of your
rsum under an easy to identify file
name.
I recommend saving your rsum under
your own name. For ex
AnubhavJain.doc/pdf.
Always save your rsum in a format
compatible to other versions of Ms-Word
or PDF.
ANUBHAV JAIN
National Trainer
Do ask for, an intensive training
on
FACING INTERVIEWS FEARLESSLY
By:
Anubhav Jain
+91-9897068328, 9761009080
Explanation
Hiring authorities receive hundreds of
rsums and many of them are simply
called rsum.doc. This forces hiring
manager to spend time saving files with a
more distinguishable title.
Choose a file name that includes your last
name, first name, and the word rsum.
This will save hiring managers valuable
time and frustration. Furthermore your
rsum can be easily identified among a
pile of documents.
Recommendation
Always have a text only (.txt) version of
your rsum. Quite often you will be asked
to paste your rsum in job sites or
employers site which only supports text
only matter. So to avoid misrepresentation
of information prepare a supporting text
format.
ANUBHAV JAIN
National Trainer
Explanation
If you attempt to copy and paste a Word
document into a text box or body of email,
the documents formatting is severely
compromised.
Another advantage of text version is that
you can quickly add it to body of your
email in addition to attaching your Word
version.
ANUBHAV JAIN
National Trainer
Explanation
Having your information in the body of
email can increase the likelihood that
hiring manager will review your document
first because they are not required to take
time to open up your Word document and
there is no risk of catching a virus from
text-only version.

ANUBHAV JAIN
National Trainer
Take the following quiz and see whether you
might need to re-adjust your thinking:
Rsum: Asset or Liability
ANUBHAV JAIN
National Trainer
1. True Fals
e
Employers and candidates
view rsums as having the
same purpose.
2. True Fals
e
A hiring decision maker will be
the one to screen your rsum.
3. True Fals
e
Rsums are read thoroughly.
4. True Fals
e
You will need a rsum to land
a job.
None of the answers are TRUE !!
Read on to find why all of them have
been found FALSE
ANUBHAV JAIN
National Trainer
How do I know that my rsum is
right?
There are no rules.
You can include what you like, emphasize
most important information and organize
and present the material in any way that
makes sense to paint the perfect picture of
who you are and what you have to offer.
ANUBHAV JAIN
National Trainer
Recommendations
You may know your rsum is right when it
helps you define and organize your skills
and attracts interviews for you.
Remember, your rsum is as unique as
you are.
ANUBHAV JAIN
National Trainer
1. Employers and candidates view
rsums as having different purposes
Employers use rsums as a screening
device to deal with flood of responses to
job postings.
Employers purposefully look for reasons to
dump you.
In contrast, applicants use rsums to
introduce themselves to employers, with
the hope of getting an interview with hiring
decision maker.
An ordinary or average rsum can
knock you out of running for
positions for which you might be
wholly qualified.
Applicants mistaken belief is that
employers will be thrilled or have
time to read every word about them.
Slightest errorskills missing,
disorganized content, a tiny typomay
cause to disqualify and discard you (your
rsum is now a liability).
2. A support person or computer
program will probably the one to
screen your rsum
Unless you are applying to a relatively
small organization, it is more likely that a
support staff member or computer
program, rather than a hiring manager, will
be screening your rsum.
If your rsum is being electronically
processed, there is even greater gap
between you and hiring manager.
3. Rsums are not read
thoroughly
Feedback from screeners is that an
inviting-to read, pretty rsum is more
likely to get into the interview pile.
Interviewers have admitted not reading
rsums word for word; rather, they liked
the look of a rsum and were quickly able
to locate key achievements and skills that
were important for the position being filled.
4. You will not always need a
rsum to land a job
Some people find themselves in situations
where employer-to-be has indirectly
offered a job and requested a rsum as
a formality.
ANUBHAV JAIN
National Trainer
Remember
You are a slave to your written words and
can not easily take them back.
A quickly thrown-together rsum reflects
quality of work you will put forth in future.
It may happen that interviewer also has a
super-sharp rsum of a candidate
competing for same job.
ANUBHAV JAIN
National Trainer
Then why to spend time, energy,
and brain power to write a rsum?
Protocol: If you are in job search mode,
virtually everyone will ask to see your
rsum.
Positioning: Like a beautifully crafted
advertisement, it should magnetically
attract reader, create a picture of high
potential, and differentiate you from your
competition, including those who may
appear more qualified than you.
ANUBHAV JAIN
National Trainer
Permanent reminder: Keep in mind
that your rsum might be used to help
justify hiring decision to others who have
not met you. It should convey not only your
professional qualifications, but your
personality as well.
Profit: A dynamite business rsum
documents your ability to make a company
healthier or more profitable in turn gives you
greater job security and ammunition for
commanding a higher salary.
Process: Preparing your rsum is a
process that will sharpen your ability to
communicate your value while networking,
interviewing, and negotiating offers.
A good rsum can serve as a blueprint
for interview and helps interviewer
focused on your strengths.
If you have any
query/doubt,
suggestions, remarks etc.,
pertaining the topics discussed here
then please email me
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
<-Back to index
How to use branding
and advertising
strategies to get an
interview?
<-Back to index
ANUBHAV JAIN
National Trainer
Job search is marketing !!
You are product, and the employer is
consumer.
ANUBHAV JAIN
National Trainer
Do you want your students to face their Job
Interviews without any FEAR...then
do ask for
An intensive training
on
By:
Anubhav Jain
National Trainer
+91-9897068328, 9761009080
The success quotient of highly
successful rsum

Product = YOU
Target market = Your PROSPECTIVE
EMPLOYER
Features = Your SKILLS, ATTRIBUTES,
ACHIEVEMENTS, EXPERIENCE,
EDUCATION and other QUALIFICATIONS
Benefits = What will sell your product (YOU)
to your targeted market
Results = A highly SUCCESSFUL RESUME
that generate interviews
FAQ
I am not sure exactly what I want to do. I
am open to lot of different jobs and I am
afraid if I pin down a position, I will not be
considered for others. Wont that hurt my
job search?
ANUBHAV JAIN
National Trainer
Answer
Remember, it is not enough to present
yourself to company and expect the
employer where (or if) you fit in their
business.
If your rsum shows skills and attributes
that fit these needs you are likely to get
interview call.
But if your rsum is unclear and
unfocused, they do not have time to try
you.
Recommendation
If you are interested in several jobs that
are quite diverse, you will need to develop
different versions of your rsum to
become an attractive candidate for the
position.
ANUBHAV JAIN
National Trainer
FAQ
Arent companies always looking for good
employees? I know lots of people who
have landed jobs when all they had going
for them were good grades. They had no
clue what jobs they were applying for
when they met with potential employees?
ANUBHAV JAIN
National Trainer
Answer
There is always a chance that you will get
job offer because of your positive attitude
or someone who they hired last year with
a background just like yours turned out to
be one of their brightest employees.
But do not depend on co-incidence or luck.
Use your rsum to tell employers what
you can do for them.
ANUBHAV JAIN
National Trainer
Identify your target jobs now
Use following form and label it My Job
Targets.
Write specific jobs you are interested in.
For ex-
1. Public relations positions with large
company.
2. Marketing position with primary focus on
marketing communications.
3. Reporting job with a research firm.
Identify your hard and soft skills
Hard skills
are core knowledge and abilities needed
to do the job.
can be proven through education and
experience.
your rsum must show that you have
core knowledge and skills to do the job.
ANUBHAV JAIN
National Trainer
Soft skills
describes your personal attributes.
include things such as team work,
leadership, positive attitude, work ethic
etc.
your rsum must prove your soft skills
not just list them.
ANUBHAV JAIN
National Trainer
How to find what skills employer
is looking for
The easiest way is to look at job positions
or descriptions. See as explained in
examples given in next 2 slides
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Prepare your skills list for your
target position
See next two examples explaining how to
prepare your skills set
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Prepare your skills list for your
target position
Now its your turn to write requisite
knowledge and skills for your target
position. Fill up the form given in next two
slides
ANUBHAV JAIN
National Trainer
Gather evidences for your hard
and soft skills
Now your rsum needs to prove that you
have these skills.
Recall specific examples of when you
used or demonstrated these skills and
attributes.
Next 2 examples show you skills lists with
supporting proof
ANUBHAV JAIN
National Trainer
How much time do you think a hiring
manager takes to screen your
rsum?
10 to 15 seconds,
at most.
Remember
A great impression makes immediate
connection and compels your reader to go
on readingright now.
An average impression may win a read-
throughlatermaybe.
A bad impression will halt the process;
your rsum could be destined for same
place you sent your junk mail.
ANUBHAV JAIN
National Trainer
The proven Ad agency formula
It is a four-step process known as
AIDA formula:

1. Get Attention.
2. Capture Interest.
3. Create Desire.
4. Call to Action.
ANUBHAV JAIN
National Trainer
Step 1: How to grab your
readers attention
Type of Ad Where First Impression is made or
Strongest benefit is presented
Magazine or
Newspaper ad
Headline and picture
Brochure Cover
Direct mail Copy on outside of envelope or first
couple of sentences in letter
Radio or TV First few seconds of commercial
A good heading will
Get your attention.
Draw you into
reading the whole
ad.
Next 5 slides show
how to draw your
readers attention
through headlines...
Recommendation
The way newspapers are sold through
headlines, same can do well for job
search candidates.
By creating a rsum headline you tell
the reader your professional role.
Rsums that have headlines has more
chances to attract reader to read and it is
one of effective way to define match
between your candidacy and hiring
authorities open position.
ANUBHAV JAIN
National Trainer
Headline
Headline
Headline
ANUBHAV JAIN
National Trainer
Headline
Headline
Add a tag line or branding
statement in headline
Communicate what you are known for
and where you add value below your
headline. See next four headings
Include a quote
Quotes help personalize the
document and give reader a window
into applicants thought, leadership,
knowledge and passion.
Quote creates connection between
applicant and decision maker. See
next slide for examples
ANUBHAV JAIN
National Trainer
Visual appeal
Refers to overall eye appeal.
It takes just three to four seconds to
decide whether the look of rsum has
eye appeal.
Compare next two before and after
examples to find importance of visual
appeal.
Inconsistent
formatting
Consistent
formatting
Step 2. How to capture your
readers interest
In real estate, it is location, location,
location.
In rsum writing, it is position, position,
position.

Unless your key information is seen
,regardless of its merit,
it will not have value.
Remember
It is your jobnot the readersto prove
that you fit the position. Organize your
material in such a way that reader cannot
miss your key selling points.
Positioning information is the critical
element in capturing readers interest. If
you do not deliver goods at the VISUAL
CENTER of the page, you have lost the
reader.
Where is
VISUAL CENTER
of the page?
ANUBHAV JAIN
National Trainer
Take a paper,
standard (A4) size,
8 by 11 inches.
8 inches
11
inches
Fold it in
three equal
parts i.e.
thirds
(a tri-fold)
3
rd
fold
2
nd
fold
1
st
fold
Visual
center of
page is
where upper
fold is made.
3
rd
fold
2
nd
fold
VISUAL CENTER
(1
st
fold/upper-fold)
3
rd
fold
2
nd
fold
This is where
readers eye will
typically stop first.
VISUAL
CENTER
Rsum : before
Despite of rising career graph
following person was not able to
get interview calls. Reason, failed
to attract reader because no key
information is highlighted.
ANUBHAV JAIN
National Trainer
Rsum : after
Uses visual center technique to
highlight achievements and
writing key information at the
place where reader looks first.
ANUBHAV JAIN
National Trainer
VISUAL
CENTER
VISUAL
CENTER
Skimable material goes at
bottom of page
Your readers will rarely take time to read
block of thick, paragraph formatted
information at the very bottom of rsum
at least not on first read.
Categories such as Education, Training,
Affiliations, Computer Skills are good
candidates for lists.
ANUBHAV JAIN
National Trainer
Step 3. How to create desire for
your product You!!
Desire is created when you:
Show why employer needs you.
Show how you can satisfy needs.
Prove your superiority
in fulfilling needs.
Highlighting
accomplishments at
visual center of page
Highlighting
accomplishments at
Highlighting
accomplishments at
Step 4. Call to Action
Many job hunters close their cover letters
with something along the lines of this:

Thank you for the opportunity to be
considered for the Product Engineer
(position).
ANUBHAV JAIN
National Trainer
Call to Action
Much more effective technique:

Your schedule permitting, I would like just
a few minutes to show you some
prototypes. The technology I developed
was successful in solving issues similar
to what ABC Company faces. I will be in
the area next week and will call on
Monday, the 21st, to see what time
might work best with your schedule.
If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
<-Back to index
The Blueprint for a
blockbuster Rsum
Prepared by:
ANUBHAV JAIN
National Trainer
<-Back to index
Many people base their rsums on
three most obvious categories
Objective, Experience, and
Educationwhile overlooking other
categories that can help shoot their
rsums to top of must interview list.
ANUBHAV JAIN
National Trainer
Take a paper and pen and start
writing your own rsum as explained
from next slide
ANUBHAV JAIN
National Trainer
In creating your rsum outline, you
will look at following categories:
1. Contact Information
2. Objective or Focus Statement
3. Key Features or Qualifications
Summary
4. Professional Experience
5. Skills
6. Education, Credentials, and Licenses
ANUBHAV JAIN
National Trainer
7. Affiliations
8. Publications or Presentations
9. Awards and Honors
10. Personal Data
11. Endorsements
In creating your rsum outline, you
will look at following categories:
ANUBHAV JAIN
National Trainer
Do not include headings such as
"Curriculum Vitae" or rsum on top
of your rsum or CV.
ANUBHAV JAIN
National Trainer
Prepared by:
ANUBHAV JAIN
National Trainer
<-Back to index
Following list includes 11 pieces of contact
data that you might use on your rsum to
make sure employers can reach you
easily.
Put a check mark next to each of bits you
will use in your rsum header.
ANUBHAV JAIN
National Trainer
To get your students equipped with
effective tips, guidance and strategical
approach for Job Interviews
do ask for
on
By:
Anubhav Jain
National Trainer
+91-9897068328, 9761009080
1. Name
2. Street address
3. City, state, ZIP code
4. Residence telephone number
5. Business telephone number
6. Mobile telephone number
7. Fax number
Contact information worksheet
ANUBHAV JAIN
National Trainer
Contact information worksheet
8. E-mail address (your personal e-mail, not
your companys)
9. Web page URL (your own, not your
companys)
10. Your blog (if any)
11. Availability for relocation

On this line, indicate number of items you will
include in your rsum heading. ________
ANUBHAV JAIN
National Trainer
Line 1: Street address
Line 2: City, state and pin code
Line 3: Home telephone
1
3
2
Writing three pieces of information
Writing three pieces of information
Always include ruling line under your
contact information because it pulls
readers focus to text at visual center of
page.
RULING LINE
Just below this ruling line starts visual center of
page which is used to display key information
Use rule lines
You should use rule line under your contact
information.
It sets off your name and guides your
readers eye to start reading the rsum.
ANUBHAV JAIN
National Trainer
RULING LINE
Note
Need not to include the word residence or
home in front of telephone number. It is
assumed that it is residential number when
you list it below street address.
Give line break between name and
address so that name clearly stands out
Before
After
Line break
between name
and address so
that name
clearly stands
out
Writing four pieces of information
Here equal number of contact info is four:
1: Street address
2: City, state and pin code
3: Email address
4. Home telephone
1 and 2
3 and 4
Note:
Always include professional email address.
Take a look at your address and ask
yourself if it market you as professional.
Do email addresses like this reflects
professionalism? For ex- partygirl@x.com,
anubhavthegreat@x.com, cutegirl@x.com,
handsomeanubhav@x.com.
Use combination of your first and last
names and try to minimize amount of
numbers.
By arranging information on just two lines,
you gain another line precious space in
the body of rsum.
Another benefit is that your name clearly
stands out.
ANUBHAV JAIN
National Trainer
Using four lines to display contact information
Line break between name and address so
that name clearly stands out
Displaying four lines of address
in columnar style rsum
Displaying full address in one
line
Street Address
City, State, Pin code
Telephone
Email
Use of ruling line both above and below
name and contact information.
Remember
Do not position your name in the left;
otherwise you run the risk of being invisible
when interviewer flips through pile of
rsums.
Name will be difficult to see if your rsum is
in stack of papers held together by a paper
clip at the top-left corner.
Name is aligned
left side of page
Writing five pieces of information
1: Street address
2: City, state and pin code
3: Email address
4: Home telephone
5: Website/Blog
Note
It is not always necessary to include the
word email in front of your electronic
address.
However, you can use the word email to
add visual balance to contact information.
ANUBHAV JAIN
National Trainer
Note
If you are listing business and residence
number, pair the words business and
residence, rather than business and home.
In the same manner, pair words work and
home, instead of work and residence.
Business and residence correspond in
style and length, as do work and home.
ANUBHAV JAIN
National Trainer
Writing six pieces of information
Here placement of information on the left
and right margins was determined from
design perspective rather than content
perspective.
Writing six pieces of information
See how each line of information on left
margin is relatively balanced by its
counterpart right margin.
Writing seven pieces of information
Writing eight pieces of information
This is the greatest amount of information
you can write.
It pushes the limit.
ANUBHAV JAIN
National Trainer
Some more examples
Some more examples
Note
If your document is more than one page,
make sure your name is on all subsequent
pages.
Consider writing continued at bottom of
page.
Repeat your phone and email address on
page two. See next two slides
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Strategies on dealing with relocation
issues in your rsum.
ANUBHAV JAIN
National Trainer
Use a header that provides your name,
telephone number, and e-mail address and
then omit rest of your address entirely from
rsum.
Dealing with relocation
Also you can include a projected date move
because it will make you look more serious
about your plans.
Present address
is written at
bottom of page
Use two addressesyour current address
and relocating address.
It will give employers the impression that
you are serious about your relocation effort
especially for those who intend to move out
from a particular place or city.
If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
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2. Objective or Focus
Prepared by:
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National Trainer
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You can mention objective in cover
letter by using regarding, or subject,
line.
Add boldfacing to information.
Cover letter focus statement
If your target company is large and has
number of opportunities in customer
service, elaborate on your subject line in
the body of cover letter and use specific
titles the company uses.
I believe my skills would be best suited to
your Customer Service Department for
instance, in positions such as International
Account Specialist, Key Accounts
Specialist, or Customer Care Coordinator.
Title statement
You can quickly convey your job focus
with a short noun phrase, centered
below the header of your rsum (recall
headline section discussed earlier).
Headline
OBJECTIVE:
Challenging position with a dynamic, growth-
oriented company that will lead to
advancement opportunities.
There is nothing in this statement that will
grab readers Attention and capture
readers Interest. It offers nothing to
create Desire in reader, nor it will cause
any Action by the reader.
Do not write what you want out of
employment relationship.
Rather, direct your writing towards what
your employer wants and how you can
give it to them.
Focus on employers
needs!
Competency Mission Specialist
Concentration Objective Specialization
Direction Plan Strengths
Expertise Proficiency Talents
Focus Proposal Target
Forte Purpose Value Proposition
Goal Qualifications Vocation
Intent Skills
Alternative headings for
the term objective
Use the term which conveys energy,
enthusiasm and concentration.
Note
I prefer not to use the word objective.
Instead prefer terms which reflects
enthusiasm and are more employer
oriented.
Reason, objectives have been
overused, tired and boring and they do
nothing to differentiate candidates.
ANUBHAV JAIN
National Trainer
Many of these terms can be mixed and
matched, such as:
Focus & Qualification;
Specialization & Qualifications;
Career Target;
Professional Plan etc.

Your focus statement will be briefone
or two sentences at most.
on
By:
Anubhav Jain
+91-9897068328, 9761009080
You could use focus statement if find
yourself in any of these scenarios :
You specialize in a particular position and
want to have that same position in your
next job.
You are a recent graduate with limited
experience.
You are applying for entry level, line or
support positions.
You are transitioning from one career to
another.
Keywords
Every rsum, should contain
keywords that signal employers you
have skills, talents, and experience to
match their job requirements.
ANUBHAV JAIN
National Trainer
What are Keywords
Keywords refer to those words that
describe your title, knowledge base,
skill set, impressive name-brand
companies or employers, prestigious
universities attended, degrees,
licensure, software experience, or
affiliations, to name a few.
ANUBHAV JAIN
National Trainer
Compare the next before and after sentence
and note additional details with respect to
types of computers worked on and where
the work was done. The emphasis on
keywords necessitates elaboration.
Effective use of
Keywords
Before:
Troubleshot, repaired, maintained, and
monitored computers to component
level.
Administered networks, wrote scripts,
and conducted diagnostic tests.
Effective use of
Keywords
After:
Extensive component-level troubleshooting, repair,
maintenance, and monitoring of advanced
supercomputers, massively parallel processing
computers, mainframes, PCs, Macs, Sun
workstations, and UNIX-based workstations for
National Energy Research Supercomputer Center
(NERSC).
Advanced skills in UNIX and network system
administration support, scriptwriting, electronic
testing equipment, diagnostic testing,
videoconference services, SMTP based e-mail,
TCP/IP protocol, LAN/WAN, and browser usage.
Where to position
Keywords?
For paper rsums, recall the strategic
placement on visual center of page.
On e-rsums, center of the page, in
terms of visual impact, falls within first
screen that viewer sees. Be sure to place
keywords within the first 15-20 lines that
appear on computer screen (before it is
necessary to scroll down to view
additional information).
How to write focus
statement?
Break it down into three key pieces of
information:
1. Position you want.
2. Key skills that qualify you.
3. Benefit(s) or value to employer.
ANUBHAV JAIN
National Trainer
Exercise for Assembling
focus statement
1. Position you are targeting. (If you are
targeting two types of positions in your
search, write Focus statements for both.)
a._______________________________
________________________________
_______
b._______________________________
________________________________
______
ANUBHAV JAIN
National Trainer
2. Key skills that qualify you. Identify three
key skills, even though you might not
use all of them in focus statement.
a._______________________________
________________________________
_______
b._______________________________
________________________________
_______
ANUBHAV JAIN
National Trainer
3. Benefit(s) or value to employer. Again,
identify three, even though you might not
use all of them..
a._______________________________
________________________________
_______
b._______________________________
________________________________
_______
ANUBHAV JAIN
National Trainer
Now, transfer your answers into rsum
text as given ahead
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Write your own employer focused
objective statement by filling the
details
ANUBHAV JAIN
National Trainer
Next 6 slides highlights how
candidates have used Objective
or Focus Statement section to
differentiate them from other
candidates.
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
<-Back to index
3. Qualifications Summary
Prepared by:
ANUBHAV JAIN
National Trainer
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Invest as much time as you can in
learning how to write your
qualifications summary as this is the
heart of any rsum and differentiates
you from other candidates.
Whether to call you for interview or not
will be largely decided by your
qualifications summary.
ANUBHAV JAIN
National Trainer
The hardest part of writing process.
Has emerged as a tool to both define
the type of job you want and to
summarize why you are qualified for
job.
Because Qualifications Summary
serves both purposes, it is
understandably longer than Objective
or Focus statement.
If you use Qualifications Summary,
you will not need a focus statement.
Qualifications Summary
Alternative terms
Accomplishments Key Features Representative Experiences
Background Keyword Summary Skills Summary
Career Summary Professional Profile Strengths
Chronology Professional
Qualifications
Summary of Qualifications
Features and
Benefits
Qualifications Title [your job title used as the
heading]
Highlights
ANUBHAV JAIN
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Who should use Qualifications
summary?
Individuals who have some years of
experiences are best candidate to use
it.
Those who have something
impressive to highlight as their key
accomplishments.
Professionals who have great deal of
experience in a specific field.
ANUBHAV JAIN
National Trainer
Contact: Anubhav Jain @ +91-9897068328, 9761009080
Are you:

Fear of facing interview.
Fear of freezing up in interview.
Fear of quantifying achievements in interview.
Fear of controlling gestures during interview.
then do ask for,
an intensive training
on
Why to write Qualifications
Summary?
Writing your qualifications summary at
visual center of page forces you to
focus on your brand and key points you
plan to emphasize in your rsum.
It is a mini-outline of your rsum;
everything you write after qualification
summary will support what you have
said in qualification summary.
ANUBHAV JAIN
National Trainer
In crafting your Qualifications
Summary, consider these 12
ingredients:
1. Title/functional area
2. Subcategories of functional area or core
competencies
3. Industry
4. Number of years of experience
5. Expertise, strengths, specialization
6. Combination accomplishment or
highlights of accomplishments
In crafting your Qualifications
Summary, consider these 12
ingredients:
7. Advanced degree, certification, licenses
8. Language skills, international business
skills
9. Technical/computer skills
10. Personal profile/management style
11. Affiliations
12. Employers or colleges with name
recognition
Following are five example
summaries, each of which is formatted
differently but consists of common
elements
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How to develop your own
Qualifications Summary?
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
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Qualifications Summary worksheet
ANUBHAV JAIN
National Trainer
Qualifications Summary based on
information colleted on basis of
qualification summary worksheet
ANUBHAV JAIN
National Trainer
Focus your qualifications summary
into three point theme:
1. Experience: Number of years spent in
your target industry, impressive
employers, job titles relevant to your goal.
2. Skills: Specific job functions, specialty
areas of knowledge, advanced training,
licensure, certification, language abilities.
3. Proof of your ability to deliver: Preferably
verifiable facts; consider combining career
accomplishments.
What is written without effort is in general
read without pleasure.
If you find the task of formulating
qualifications summary more difficult
than you anticipated, take heart:
ANUBHAV JAIN
National Trainer
Accomplishments
(key player of a great rsum)
ANUBHAV JAIN
National Trainer
Majority of human resource
executives indicated that
accomplishments are one of
the key elements they look
for when screening
applicants.
ANUBHAV JAIN
National Trainer
Read next two exerts from rsums
of candidate A and B and suggest
which one should be hired?
ANUBHAV JAIN
National Trainer
Candidate A:
ANUBHAV JAIN
National Trainer
Candidate B:
Who do you think has a better track
record?
Most likely, Candidate B.

Forgive me as candidates A and B
are actually the same person.
ANUBHAV JAIN
National Trainer
Description for candidate A was written by
a job seeker who believes in copying
rsum from his/her fellows and did not
invest time in writing his own future.
Final version (Candidate B) is written
keeping those factors into mind which
could make an employer to think about
you ahead of other candidates.
To differentiate yourself from other candidates
write your qualifications summary in terms of
factors which motivates an employer to buy
(hire) you i.e.,
BUYING MOTIVATORS.
ANUBHAV JAIN
National Trainer
Buying Motivators
Your goal should be to write impact
statements that will cause employer
to stop and think, This candidate
has really made a difference; we
need someone like this who can do
same for our company.
ANUBHAV JAIN
National Trainer
Read the examples given in next ten
slides carefully to learn how to write
your own

BUYING MOTIVATORS
ANUBHAV JAIN
National Trainer
1. Make Money
Captured 12% gain in net profit, record for the
companys 60-year history.
Built sales for start-up company from zero to $6.5 million
over a four year period.
Earned company $350,000 in incentive bonuses through
on-time completion of commercial construction projects.
Introduced new products to boost sales 14%.
Achieved nationally unprecedented 50% increase for
product placed in field.
Prepared and presented proposals to secure more than
$5 million in venture-capital financing.
Doubled sales volume for three consecutive years (from
1.2 to 4.9 million units).
2. Save Money
Cut purchasing costs 24% through vendor
partnership program.
Sourced new overseas vendors, providing
equivalent quality in raw materials at half the cost.
Reduced expenses from 150% of target to goal
attainment in all major expense categories.
Initiated cost controls that reduced labor expenses
by more than $50,000 (7%).
Trimmed more than $20,000 (15%) from upcoming
fiscal year budget through business process
reengineering.
Cut the cost-to-hire by 40% through improvements
in recruiting policies.
3. Save Time
Retooled job descriptions to eliminate monthly overtime
costs of $6,000.
Performed the work previously required of two full-time
employees.
Reduced time requirements for month-end close of books
from seven to two days.
Introduced secretarial staff to timesaving concepts from the
classic One-Minute Manager and other personal reading;
team now has time for special projects that had been on
hold for more than six months.
As change agent, analyzed administrative processes and
introduced new protocol that reduced weekly report
generation time by 75%.
Pared hiring time on hard to fill positions from 90 to 30
days through electronic search vehicles.
4. Make Work Easier
Consolidated business forms to reduce paperwork and
eliminate duplication of information.
Merged four fragmented service centers into centralized
unit to improve order-processing time 40%.
Introduced inventory-management software that
eliminated costly physical inventory counts.
Initiated employee town-hall meetings to gather input
from all levels of organization; ideas generated from
employees collectively boosted productivity 20%.
Created safety-awareness program that reduced
occurrence of back injuries from 20 per year to 1.
Secured vendor involvement in trade shows to reduce
staffing requirements 20%.
5. Solve a Specific Problem
Troubleshot recurring computer crashes for key
customer; traced problem to vendor software, facilitated
corrections, and maintained account valued at $70,000
in annual income.
Suggested tie-line communication system that enabled
employees to call Xerox locations nationwide from
customer sites without long distance charges; idea
generated $8,000 savings in branch for first year alone.
Resolved approximately 25% of calls for service with
telephone troubleshooting skills (company average for
problem resolution by telephone is only 10%).
6. Be More Competitive
Led strategy task force that captured across-the-board,
10-point increase in national regulatory audit (scores
indicate quality performance above national average,
highest in organizations history).
Initiated company-sponsored training and certification
programs for technical team; investment positioned XYZ
as local market leader and enabled company to earn
first-time contracts with Fortune 500 clients.
Translated marketing materials into Spanish, gaining
dominant presence in markets left virtually ignored by
competitors.
Recruited top talent to expand division 25%; negotiated
pay-for performance contracts that kept labor costs at
10% below national average.
7. Building Relationships
Negotiated exclusive referral relationship with prestigious
industry resource; alliance created image of a full-service
organization for sole proprietor firm, without the need for
additional capital infusion.
Debuted quarterly newsletter and grew it to a 20-page
publication packed with valuable communiqus on legal
concerns, legislative issues, educational updates, and
technology advancements.
Counseled executives on response to media inquiries and
management of critical and potentially volatile issues;
proactive stance promoted a favorable understanding of
issues by citizens and employees and resulted in positive
newspaper editorial and broadcast coverage.
Introduced Supplier Certification/Partnering, achieving
company vendor alliance goals for quality, cost reductions,
and expansion.
8. Expand Business
Launched first market in the nation for major Internet
service provider; exceeded goals for all key performance
indicators.
Collaborated on new product development, pricing, and
roll-outall new products met first-year distribution goals.
Polled customers to identify preferences for additional
services; introduced add-ons that increased average ticket
sale by 7%.
Added training component to repair business; demand
grew staff from one to four full-time certified instructors,
adding $175,000 in revenue.
Obtained additional industry certifications, enabling
organization to offer exclusive services and capture
lucrative add-on sales.
9. Attract New Customers
Sourced new customers through electronic research,
generating a 12% increase in active accounts.
Attracted top sales performers from competitors with
established client lists, expanding active customer
database by more than 200%.
Offered existing customers referral incentives; program
achieved a 10:1 return on investment for marketing funds.
Gained access to previously no see accounts through
intensive networking and volunteerism efforts; recently
completed contract negotiations with several of these
accounts that will double personal sales production.
Analyzed promotional spending to identify ad vehicle
generating largest new-customer response; data will
enable company to increase future ROI 5% (from 3 to 8%).
10. Retain Existing Customers
Increased customer-retention figures from 70 to 96%.
Implemented direct-mail follow-up program for new
customers; data reflects a 55% increase in repeat
customers.
Boosted policy renewals from below average to top 5% in
the country.
Improved customer satisfaction ranking from #10 to #1
among 12 branches.
Offered creative, low-cost incentive program for repeat
purchases; program was adopted on national scale and
contributed to strongest sales growth in companys 77-year
history.
Initiated direct-mail campaign for retail boutique that
increased average number of purchases from two to four
per year.
Strategies for presenting
accomplishments
ANUBHAV JAIN
National Trainer
Begin accomplishment
statements with powerful
action verbs
Maximize use of strong verbs to show
increases, positive decreases, and
general business improvements.
Eliminate weak phrases such as
responsible for or duties included.
ANUBHAV JAIN
National Trainer
To convey growth, try verbs like
propelled, accelerated, rocketed,
increased, drove, augmented, added,
maximized, and optimized.
To prove a positive decrease, include
verbs such as reduced, minimized,
trimmed, slashed, and cut.
Strive for diversity in your word choices
to raise quality of document and keep
readers attention.
ANUBHAV JAIN
National Trainer
Numbers: The Universal Language
Numbers, unlike words, are
universal, no matter what the
readers business idiom or
corporate culture is.
Numbers can clarify where words
can confuse.
ANUBHAV JAIN
National Trainer
Before:
Implemented preventative
maintenance program that
improved downtime.

After:
Improved production 19% and
reduced assembly-line downtime
from 7 to .5 hours per week
through implementation of
preventive-maintenance program.
ANUBHAV JAIN
National Trainer
Before:
Cut production lead time to 47
days, depending on model.

After:
Cut lead time by more than 50% on
model A and 40% on model B
improvements enabled company to
boast fastest order-fulfillment
schedule among all major
competitors.
ANUBHAV JAIN
National Trainer
Include the most powerful information
relevant to your accomplishments at the
front of sentence.
It makes a reader to spot your key
accomplishments and encourages them
to read. See the examples in next slide
Front load accomplishments
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National Trainer
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Careful use of comparisons can help
convey that you can run faster, jump
higher, and leap tall buildings in a single
bound better than the next candidate.
ComparisonA Powerful
Form of Communication
ANUBHAV JAIN
National Trainer
Before:
Implemented Improved branch
ranking for sales volume to #1.

After:
As branchs sole account
executive, improved sales
production 42% and increased
branch ranking from #12 to #1 in a
15-branch region.
ANUBHAV JAIN
National Trainer
Before:
Built sales to $270,000 per annum.
Increased account list to 200.

After:
Built sales from zero-base to
$270,000 per annum.
From no account list, formed
relationships with 200 active
accounts.
ANUBHAV JAIN
National Trainer
Improved sales production 42%
and increased companys market
share from #2 to #1.
Improved sales production 42%,
well above national average of 8%.
Comparison between competitors
Comparison with industry average
ANUBHAV JAIN
National Trainer
Improved sales production 42%,
the largest annual sales increase in
the companys 12-year history.
Improved sales production 42% in
a territory that had experienced
declining sales and negligent
account service.
Comparison with company average
Comparison with your predecessor
ROI-how quickly can you deliver?
Stands for return on investment.
Companies use to determine how
quickly their investment in you will
pay for itself.
ANUBHAV JAIN
National Trainer
Examples of ROI
New Business Growth: Brought in
more than $300,000 in new
business during first six months in
territory.
Existing Account Growth: Added
more than $200,000 in sales
volume among existing accounts.
ANUBHAV JAIN
National Trainer
Examples of ROI
Negotiated more than $300,000 in
vendor concessions.
Reduced transportation costs 20%,
or $95,000 per year.
Initiated action on numerous
matters, freeing consultant to
maximize client time and increase
monthly billable hours 27%.
ANUBHAV JAIN
National Trainer
Group like accomplishments into
categories
By grouping accomplishments by theme
and creating category headings, you can
better communicate your personal brand
and make it easier for reader to follow your
achievements within each key critical
competency. See next 3 slides
ANUBHAV JAIN
National Trainer
The CAR technique
Challenge, Action and Result
ANUBHAV JAIN
National Trainer
Stands for Challenge you encountered,
the Action taken, and the measurable
Result from your action.
Focuses readers attention on your
skills rather than on industry in which
you performed the skills.
You can also use CAR technique in
place of job description and
accomplishments under your
professional experience.
CAR technique
ANUBHAV JAIN
National Trainer
Example of CAR technique
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candidates have used
Qualifications Summary section to
differentiate them from other
candidates
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
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ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
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ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
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Prepared by:
ANUBHAV JAIN
National Trainer
4. Professional Experience
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Professional Experience
Although Professional Experience
implies remuneration for your services,
this category can also include non-paid
internships, full-time volunteer positions
related to your career goal.
If this is the case use, the term
Experience or Career Highlights rather
than any of the terms.
ANUBHAV JAIN
National Trainer
FAQ
I do not have any real work experience.
Why would an employer be interested
in me?
ANUBHAV JAIN
National Trainer
Are you:

Fear of answering salary
expectations.
or
Fear of salary negotiations in
interview.
then do ask for,
on
Answer
If you do not have prior paid work
experience, make sure you document
those important skills (hard and soft both)
which employer is looking for, from other
areas of background.
Examples could be, volunteer activities,
unpaid work experience, leadership of
student committees, extensive personal
travel etc., can all be used to provide
evidence of valuable, provable skills.
Do not try to make your positions sound
impressive. Generally, employers know
what is involved in various jobs which
students hold during college years.
Focus on things that are unique to you
and those that demonstrate skill or
achievement.
Focus on skills and achievements instead
of simply listing duties of job. What did you
learn or do that will make you an even
more valuable employee? What were your
unique contributions?
Career Experience Employment Highlights Professional Record
Career Highlights Employment History Record of
Experience
Career History Employment Record Relevant Experience
Career Record Experience Work Experience
Contract Assignments Experience Highlights Work History
Employment Professional Experience Work Record
Employment
Background
Professional Highlights
Employment
Experience
Professional History
Alternative Terms
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National Trainer
FAQ
All of my work experience is from part
time jobs. Does this really count to an
employer?
ANUBHAV JAIN
National Trainer
Answer
Yes, indeed! If you can prove you were a
good employee to someone else,
employer can guess that you are likely to
repeat success in another job.
In fact, you have learned some valuable
skills in these jobs.
ANUBHAV JAIN
National Trainer
Recommendation
When writing about your past positions in
your resume, do not inflate your
responsibilities or importance, but do
communicate the value you brought to
organization and the kind of skills you
used everyday.
ANUBHAV JAIN
National Trainer
Basic information which youll use
Company name
City and state (without ZIP code) where
you were employed (not companys
corporate headquarters)
Month and year you began employment
Month and year you left company (use the
word Present if you are still employed)
Position title
If you held more than one position at a
company, list each title followed by dates
(years only) for each position.
Do not give each position equal treatment
in terms of length.
Following four templates will help you
create your summary. Fill in the blanks
with your customized information
(applicable skills, attributes, qualifications,
and so on) and select the paragraph that
says most about what you do. All
templates have impact, and you can use
almost any of them for almost any
position.
ANUBHAV JAIN
National Trainer
You can use this blank format (1) to write
your own professional summary. See
examples in next slide using this format
candidates have used
Professional Experience section
to differentiate them from other
candidates.
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ANUBHAV JAIN
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Note
Include brief descriptions of company you
have worked for.
It may include information on company
including industry the company
represents, size and revenues if publicly
held.
This is important if you have worked for
small, new or lesser-known firms. See the
next slide for examples
ANUBHAV JAIN
National Trainer
How long is too long?
Think like an advertising writer:
Be concise, but give enough data to create
interest and a desire to meet you.
Try to keep your job descriptions to around
five lines.
Best strategies to improve readability of
too-thick paragraph is to divide and
conquer.
Group common ideas together, and then
introduce them with boldfaced
subheadings.
Before
ANUBHAV JAIN
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After
ANUBHAV JAIN
National Trainer
If your most recent position is a demotion
due to corporate downsizing, unattained
targets, unusual job title, confused level of
responsibility then

Here are the solutions!!

ANUBHAV JAIN
National Trainer
Before: From Branch Manager demoted to
Sales Executive
Recently demoted
Recently demoted
After: Eliminate dates and present information
in narrative format.
Recently demoted
After: Do not mention time period.
Dates have been eliminated
Recently demoted
After: Begin sentence with older position and mention
number of years of experience in that position
De-emphasize current
position by writing it at end
of job description
Demoted several months ago
Suppose you have lesser or different
responsibilities than you had in your older
position, and you want to return to a
position similar to older one (say, six
months or more) then
ANUBHAV JAIN
National Trainer
Problem: A regional manager who was
demoted because of the acquisition of his
company, wanted to position himself for a
regional management position like the one
he had worked in for four years. His move
to a smaller position will likely raise
questions or suspicions in a hiring
managers or recruiters mind.
Demoted from Regional Manager to
Promotional Coordinator
Solution: Title the narrative paragraph as
Management Experience, launch the
description for the position with a series of
prior promotions, elaborate on relevant
duties while Regional Manager, and de-
emphasize the present position as
Promotional Coordinator by placing it at
the end of the job description.
ANUBHAV JAIN
National Trainer
Dates in achievement statements are
dropped to draw attention away from the
time elapsed since accomplishing them.
Most recent position title sounds
like a demotion, but is not
Suppose you have been promoted to a
greater responsibility and yet the title for
most recent position sounded more as if
you are demoted rather than promoted.

Then here is the SOLUTION !!
ANUBHAV JAIN
National Trainer
Before
ANUBHAV JAIN
National Trainer
After
To deal with any misperceptions, summarize
your promotional history and begin your
description with words promoted,
advanced, or, fast-track promotion.
Worksheet to write your
promotion
ANUBHAV JAIN
National Trainer
Difficult to understand titles
If you claim ownership to an unclear
title that does not convey the level of
your responsibility, add a parenthetical
statement that gives reader better frame
of reference.
ANUBHAV JAIN
National Trainer
Example
Suppose your job title is Service Leader,
Performance Improvement then to make
title clear write in parentheses:
(equivalent to Vice President of Operations;
report directly to CEO)

Suppose your job title is Service Integrator,
Medical Education then to make title clear
write in parentheses:
(equivalent to Director of Medical Education)
If you have any
query/doubt,
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Mathura (U.P)
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5. Skills
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Skills
Best for functional resume format.
A heading is only a section head; you can
use subheadings under headings to
outline skill areas that reflect your talents
and strengths.
Who should use skills section?
People:
In career transition
With unrelated industry experience
With limited paid experience
Having no recent work history
Who are unstable, too old, or
overqualified
With career specialization issues etc.,
ANUBHAV JAIN
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If you want to know how to
impress your interviewer within
first 20-30 seconds
then do ask for,
on
Abilities Key
Qualifications
Strengths
Core
Competencies
Knowledge,
Skills, and
Abilities
Summary of
Qualifications
Expertise Proficiency Talents
Alternative terms
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Following three-step plan let you work
out details for your unique situation:
ANUBHAV JAIN
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Step:1
Focus on three to five skill areasthese
will become your subheadings under Skills
category. Choose disciplines or
occupational areas for your subheadings
rather than personal skills.
Selection of your subheadings will be
driven by the types of positions you are
targeting.
Choose your subheadings words that can
be broadly interpreted, compared to
specific job titles.
Step:2
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After you have selected your
subheadings, develop two to
five sentences that summarize
your experience for each
subheading.
Step:3
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candidates have used Skills section
candidates
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6. Education, Credentials,
and Licenses
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Academic
Credentials
Credentials Professional
Certification
Academic
Preparation
Degrees Professional
Training
Certificates Education Licenses
Continuing
Education
Industry
Training
Alternative terms
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Place Education section near top of
rsum i.e., at the visual center of page if
it is one of your strongest selling points
(applies to recent pass-outs).
Individuals with brand name universities,
colleges, institutes etc. can emphasize it
as their key selling features.
Education, Credentials, Licensure
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That depends. If it is truly impressive, you
must include it.
Recommendation:
Do not overload your rsum with high
school activities, and be sure that they are
balanced by more recent examples of your
success.

Should I include high school information
ANUBHAV JAIN
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That depends. If it is good include it.
If your percentage/CGPA is unimpressive,
omit it.
Off course, the first question you are
asked in an interview might be, What was
your GPA? But you might not even be in
that interview if you had listed a low GPA
on your resume. Do not get yourself
screened out of consideration by including
a low GPA.
Should I include my percentage?
Should I include my
graduation (or professional
course etc) date, if I have not
finished my course yet?
ANUBHAV JAIN
National Trainer
If you are starting your job search within a
few months of graduation, it is not
necessary. For ex, rsum with MBA,
June 2011 that is circulated in March
does not need to be explained.
Alternatively, while you are still pursuing
course use word projected or anticipated.
For ex, MBA anticipated 2011.

Answer
ANUBHAV JAIN
National Trainer
I will not recommend as it will take valuable
space in rsum.
Exceptions:
But consider it, if you have taken advance
classes in a subject which is not well
known.
It can be helpful if you are applying for
internships.
If you want to emphasize your major
subjects.
Should I list my subjects?
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candidates have used Education,
Credentials, and Licenses section
candidates...
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What would you do when you
answered the question right in
interview but interviewer says, it
is wrong answer
For effective strategies,
ask for,
on
Education
Education
Education
Education
Education
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Education
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Education
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Education
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Education
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Education
Education
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1. Place education near the top of rsum
if you received degree within past three
years and degree is related to your
profession.
2. If you graduated more than three years
ago and gained relevant experience in
the meantime, consider placing your
education toward the bottom of rsum,
below your experience.
Three rules of thumb
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3. When decades have passed, definitely
place education at the bottom of
rsum and eliminate dates of
graduation.
Three rules of thumb
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Degree in field different from
your current profession
Many of us obtained college degrees in an
area entirely different from our present
profession.
When your degree does not support your
job target and you are competing against
individuals with industry-supporting
degrees, consider writing just degree and
eliminating major.
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Place both the degree and college on one
line to thicken the line and do not list the
major.
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Suppose a person who graduated in arts but
now is in insurance profession but have
taken number of certifications in insurance.
In this case conceal your major and
emphasize on your certifications or short
term courses.
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Degree Not Completed
Those who have not completed their degree
till now or those who had to drop their
education in between due to some
circumstances can mention their
uncompleted degree in following manner...
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When readers could be confused about
your degree, offer a parenthetical
statement to clarify.
Degree equivalent
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query/doubt,
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7. Affiliations
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Affiliations
Affiliations can be written down to two
basic ways: career and civic.
First has to do with organizations
dedicated to a profession, industry, or
functional specialty.
Second category covers community, non-
profit, and for-fun groups.
Volunteerism can fall under either
category, depending on whether you are a
mentor to business professionals or a role
model for youth.
Activities Community
Service
Professional
Memberships
Affiliations Industry
Affiliations
Public Service
Associations Leadership Trade
Organizations
Charitable Commitments Memberships Volunteerism
Civic Involvement Mentorship
Organizations
Professional
Affiliations
Community Activities Community
Involvement
Professional
Associations
Community Organizations
Alternative terms
When you held an office but are no longer
in that office, preface the title with past.
It is not necessary to include date you
joined each organization.
As a space saver, you can present
information in paragraph form with each
organization separated by a semicolon.
Above presentation will save extra two
lines.
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If you are no longer a member of some
organizations but want to include them for
impact, add the words Past and Present
after Affiliations category heading.
Yes, doing so makes it unclear which
affiliations are current and which are past
(let the interviewer ask which is which).
See next example
Example
Affiliations
When you need to present an extensive
listing of professional and civic
involvement, give each category a
subheading and present items in either
a list format or, if you are short on
space, use paragraph format. See next
example
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Example
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Affiliations
Information presented in list format is
cleaner and easier to read; however, it
takes much vertical space for affiliations
on one-page rsum. Go with this format
only if your rsum is two pages. See next
examples
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8. Publications and
Presentations
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Publications and Presentations
Publications include books written or
contributed to and articles published in
newsletters, newspapers, trade
journals, magazines etc.
Presentations should include events
where you were the primary presenter
or co-presenter. Include presentations
made at professional conferences,
business symposia, college classes,
and company meetings.
Who should use this category?
This category is not limited to CVs of
researchers or academicians.
Virtually any professional, who has
excelled in his or her field, as
evidenced by the output of
professional writings or public-
speaking skills, will warrant a
Publications and Presentations
category.
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How will you handle the situation
during the interview when the
interviewer says you are
over/under qualified for the job?
For proper guidance
ask for,
on
Journal format publication
includes following items:
1. Name of author (s) (last name plus first and
middle initials; or last name, first name, and
middle initial) followed by a period.
2. Title of article in double quotation marks
followed by a period (before the closing
quotation mark).
3. Name of journal in italic followed by a comma.
4. Volume number (Arabic numeral) underlined
and followed by a colon.
5. Page numbers followed by a comma.
6. Year published followed by a period.
1
2
3
4
5
Format of Publications
(for Journal)
For books include following:
1.Name of author (s) (last name, first and middle
initials; or last name, first name, and middle
initial) followed by a period. When a second
listing by the same author (s) falls immediately
below, replace names of author with underline
followed by period.
2.Title of book in italic followed by a period.
3.City and state of publisher followed by a colon.
4.Name of publisher followed by a comma.
5.Year published followed by a period.
6.If you are including page numbers, place the
information before the final period (add a
comma after year published). Use p. or pp. for
page and pages, respectively.
Format of Publications
(for books)
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Presentations
Do not include presentations on par
with proposing or pitching your
services to a customer for sale.
If making presentations is critical to
your skill set and you want to
emphasize this to reader, group this
experience with other experience in a
Qualifications Summary, Professional
Experience section, or Special Skills
section.
Include following items when
listing presentations:
1. Title of presentation in quotations
2. What organization it was given to
(professional conference, group,
meeting)
3. Location (city, state)
4. Date given (month and year, or year
alone is sufficient)
5. Summary of presentation (optional)
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Format of Presentations
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9. Awards and Honors
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Awards and Honors
This section can include awards relating to
your career accomplishments, community
volunteerism, contributions to service
organizations, or academic awards.
Weigh the impact of an Awards and
Honors section before deciding where to
position it on your rsum.
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Awards and Honors
If content will be limited to community
awards or academic honors from outdated
college days, position the section towards
bottom of rsum.
On the other hand, if you were number one
sales representative or received
prestigious, well-recognized professional
honor, write into visual center near top of
page.
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National Trainer
This example of Awards section was
transferred to bottom of rsum because
candidate was two years past graduating
from college.
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This Awards section is well deserving of its
position at visual center of page.
ANUBHAV JAIN
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When there has been a gap of several
years since winning any special award
then eliminate dates.
Prefacing the awards with statement 5-
year record as written above eliminates
need to list actual dates.
Caution
Make sure your most recent
accomplishments are as impressive as or
more impressive than previous awards.
If it has been several years since you have
achieved an award, gap in dates will give
rise to suspicions about your recent
performance.
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10. Personal Data
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Personal data
This include details on where you grew up,
travel experiences, language skills, athletic
abilities, and other interests.
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Interests Personal Portrait
Others Characteristics
Of Interest Personal Data
Bio Data Miscellaneous
Bio Highlights Profile
Background
Alternative terms
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Example
Example
Example
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Personal data
If you use Interest category, make sure it is,
indeed, of interest. If it reads like the one
below, rework or eliminate it as employers
typically do not care about your singing,
dancing, orkuting/facebook skills.
Personal data
Employers typically do not care that you
play music, or you like surfing facebook etc.
They are more interested in activities that
reveal insights into your character.
Only include hobbies when they are
relevant to your job.
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Personal data
Recruiters says that candidates past or
present involvement in team sports is
sometimes a big selling factor.
The implication is that you are a competitor;
understand the importance of teamwork;
and know the diligence, sacrifice, and
commitment it takes to win.
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Personal data
This section is read quickly material, so
make it as readable as possible by keeping
each item or thought to one line or
presenting items in paragraph form with
ellipses to separate items.
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11. Endorsements
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Endorsements
Endorsements are a new spin on an old
process: letters of reference (or
recommendation).
Letter of reference gives hiring managers
another persons opinion of you so that they
do not have to rely solely on claims you
make in rsum or interview.
These third-party recommendations add
weight and credibility to your candidacy.
Endorsements
Use of endorsements is a tremendously
effective tool to beef up your candidacy,
especially when you are lacking certain
qualifications or competing against more
experienced candidates.
Showcases candidates strengths from
perspective of another person and help
validate candidates core competencies
and accomplishments.
Alternative terms
Character References Industry Endorsements
Complimentary
Quotes
Recommendations
Customer Comments Testimonials
Customer Testimonials Vouchers
Endorsements

Excerpts from Letters of
Support
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Instead of using endorsements as a
separate heading you can also use them
as list item under each employer.
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What not to include in
resume
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Date of birth.
Marital status/children.
Personal data, Height, weight, health
status etc.
Photograph: Do not do it, even if your
physiognomy is suitable for cover of
cosmopolitan magazine.
Letters of recommendation: Save them
for timely follow-up contact.
ANUBHAV JAIN
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Salary history/requirements: If at all
possible, save this for interview process.
You might want to mention salary range
in cover letter if employer has
specifically asked for it.
Date-stamping the rsum: Do not
place date you prepared or sent rsum
in the lower-right corner (or anywhere
else).
Reference list: Save this one, too, for
interview or follow-up contact.
Conclude your rsum by centering the
words, References on request.
Two reasons why to write this:
1. Informs readers that the end of the
rsum has come.
2. Brings balance and visual closure to the
page. Centering reference line at bottom
of page helps to balance your name and
contact information, which might be
centered at top of page.
Tip
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If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
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How do you make
an average rsum
outstanding?
Edit,
edit,
edit.
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Key Features
of training on
+91-9897068328, 9761009080 Contact: Anubhav Jain
Quick tips and strategies to prepare for
interview.
Worksheets to identify skills,
accomplishments etc.
Inside advice on salary expectation and
negotiation.
200+ practice questions and how to answer
any other.
Convert a quiet,
conversational writing
style into punchy,
quasi-advertising
writing style.
Tip
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National Trainer
Instead of spelling out number as
we do in formal business
communication, present
numbers as Arabic numerals,
which attract readers attention.
Note how Before example uses
25 words to describe
laboratory technicians
responsibilities, whereas After
example requires only 15.
Note how Before example
uses 34 words to
describe, whereas After
example requires only
15.
Before example is written in a style that
explains.
After version is written in a style that sells
the candidate by including keywords (such
as time manager) and turning negative
statement about companys trials into an
impact statement about candidates time-
management skills.
Keys to writing compelling copy
First, you must address the needs of your
audience (your employer to-be).
Second, you must be concise and sum up
years of experience within the boundaries
of one or two pages.
Third, you must focus on your transferable
skills so that the reader can relate your
experience to his or her frame of
reference.
1. Address
needs of your
audience
When you edit your rsum, one of the first
questions to ask yourself is Does this
information explain why the employer should
hire me over my competitors?
Another important question to
consider is what salary you
anticipate receiving.
Remember
Employers expect you to
have the ability to
communicate clearly,
regardless of your level of
responsibility or ranking.
People do judge you by how
well you communicate.
ANUBHAV JAIN
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2. Summarize
using ABC
method
Accuracy: Check and double-check all your
details; make sure that numbers are
accurate, especially percentages and
money figures in your accomplishment
statements.
Brevity: Consolidate
years of information
onto one or two
pages. Look for any
information that is
repetitive or irrelevant
and cut it out.
2. Summarize
using ABC
method
Clarity: Ask two or three people who are
unfamiliar with your present or past
employers to read and point out any
confusing or unclear terminology.
Deliver goods
up front
When readers are doing
quick scan of your
rsum, they might read
just first few words of
each sentence.
To cover your bases,
start impact statements
with results and then
describe method for
achieving results.
Place results or numeric
information at start of
sentence.
Place results or
numeric information
at start of sentence.
3. Start
sentences with
action verbs or
noun phrases.
Managed is more impactful than
Responsible. It highlights your
transferable skill.
3.Start
sentences with
action verbs or
noun phrases.
Instead of writing six
clinic sites use multi-
site;
Shorten list of cities
by writing five
surrounding cities.
Supervised is
more impactful
than Duties
included. It
highlights your
transferable skill.
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Give outdated experience a
feeling of real time
The present progressive (I am managing)
and past progressive tenses (I was
managing) equip you with a tool for
blurring the dates of your experience yet
another trade secret calls for dropping
pronouns (I) and helping verbs (am or
was) before the verb, you then start the
sentence with the main action (managing),
which makes it possible to give older
experience a feeling of real time.
It is a fair practice to use progressive
tenses if you need to make outdated
experience sound fresh and
contemporary.
Remember
Only limitation is that you
must be consistent in your
usage throughout rsum.
ANUBHAV JAIN
National Trainer
Change verb from present
progressive (managing) to
present tense (manage) if
you are still employed with
company, or to past tense
(managed) if you are no
longer at company.
Remember
Dealing with
soft skills
Employers cannot discount
soft skills when considering
whom to hire.
Unfortunately, it is quite easy
for everyone to include list of
glowing personal skills on
their rsums when, indeed,
they might have no such
skills such as good oral and
written communication skills,
interpersonal, and teamwork
skills etc.
Although this example
uses good keywords but
it looks more like a
documentation.
In this after example skills are
highlighted along with there
respective
accomplishments.
Technical editing
Or
Copy editing
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on
By:
Anubhav Jain
+91-9897068328, 9761009080
If you discount the use
of proper punctuation
and word usage, you will
probably make a poor
impression on your
employer-to-be.
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Abbreviations
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National Trainer
When using acronyms, be certain that
your readers understand them.
If the acronym will be unfamiliar to your
readers but is something you need to refer
repeatedly, spell out the meaning after first
reference to it and then use the acronym
in future references.
Acronyms
Be careful not to include
excessive technical
jargons.
While at ABC, I created and implemented
a program known as STEPS (Support
Training Equals Promotion for Success).
Many of the companys dramatic
improvements can be traced to STEPS.
The following are just a few.
Example
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In virtually all cases
of rsum and cover
letter writing,
employers and
grammarians prefer
active voice over
passive voice.
Active voice
or
Passive voice
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Rsum requires careful use,
and sometimes complete
absence, of articles.
By using articles you allow
readers to get comfortable
and can pause them into
state of relaxation. But this is
not the goal of rsum!
Instead absence of articles
can startle your readers and
keep them awake, alert, and
anticipatory.
Articles
Read aloud these variations on
a professional goal
ANUBHAV JAIN
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Auxiliary
or
Helping verbs
be, am, is, are, was, were, been, can,
could, do, does, did, has, have, had, may,
might, must, shall, should, ought, will,
would, keep, keeps etc., are some helping
verbs.
No or limited use of
helping verbs
because they
weaken and make
longer your writing.
Use of capital letters
gives importance,
emphasis, and
distinction to a word.
Capitalization
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When writing to a company about a
position with one of its departments, you
might choose to capitalize the department
to indicate that you consider it important.
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In an attempt to point out
special skills through use of
capitalization, this writer
succeeds only in irritating
reader.
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National Trainer
Think twice about using all capital letters
for a word or words.
There are few instances where they are
called for; more often than not, they are
distracting and difficult to read.
Note
If it is necessary to use all
CAPS for a series of
acronyms or abbreviations,
consider reducing size of
your font by one point.
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Note the difference between first
and second example.
Reduction from 12 points to 11
points keeps uppercase words
from screaming at the reader and
might save one line of type.
A contraction is a
shortened form of two
words where an
apostrophe is used to
indicate missing words or
letters; for example, cant
is contraction for cannot.
Contractions
It is better to lean towards more
respectful, formal tone and spell out all
words.
Use of
contractions
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A dash is a versatile
punctuation mark that can add
interest, emphasis, and white
space to your writing.
Do not capitalize the word
immediately following the dash,
and avoid starting a dash on a
new line of type.
Dashes
Do not add spacebefore, between, or
afterthe typewritten dash.
Note difference in
length of dashes
between these two
numbers.
Em
dash
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Em
dash
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Ellipsis is a series of three
periods () which indicates
that material from quotation
has been omitted.
Used to imply that
candidates skills go beyond
what is included on rsum.
Ellipsis
mark
Avoid temptation of using ellipsis marks.
ANUBHAV JAIN
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Use of
Ellipsis marks
Use of
Ellipsis marks
Use of
Ellipsis marks
When whole sentence or more is omitted,
omission is preceded by a period, which
brings the total number of periods in
ellipses to four in above excerpt.
Preferred rsum
calls for writing in first
person.
To shift from third to
first person, remove
the s or es at the
end of verbs.
Writing in
first person
Use of first person
You give reader no clue about your writing
skills because rsum was presumably
prepared by someone else.
Drawbacks of
using third
person
You distance
yourself from
reader, giving the
impression that an
intermediary or
agent is required to
present and
interpret your skills.
Words that repeat themselves throughout
rsumsubstitute with an alternative
keyword or eliminate them.
Prune,
Prune,
Prune.
Words that repeat themselves
within same sentenceavoid
using same word twice in a
sentence.
Concepts that repeat
themselveseliminate
duplications.
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ANUBHAV JAIN
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Last in editing
process; proof,
proof, proofand
proof again. Proof,
Proof,
Proof.
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ANUBHAV JAIN
National Trainer
If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
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Visual Artistry
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Benefits of
visual artistry
If your experience and credentials are
impressive, visual appeal will enhance them.
If you have some minor flaws or even a
glaring hole in your background, visual
appeal can help overcome those
weaknesses.
Without visual appeal, you will look
homogenous among stack of your
competitors.
How do you impress employers
before they ever read your rsum?
Just like marketing and
advertising gurus do with
VISUAL APPEAL.
ANUBHAV JAIN
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Key Features
of training on
+91-9897068328, 9761009080 Contact: Anubhav Jain
Tactics for getting more interviews.
Simple techniques to answer toughest
interview questions.
Before the interview strategies.
During the interview tips.
After the interview guidance.
What exactly is
visual appeal?
Quality that classifies your rsum as
pretty.
Your rsum looks easy to read.
Extends an invitation and offers a measure
of energy to help reader get started
reading.
Gives impression of wow, this is
impressive before reader ever scans one
word.
Consistency counts
Design consistency can make rsum
more visual palatable and give your reader
a sense of order, logic and purpose.
Next two before and after rsums
highlights how visual appeal can make
rsum more appealing.
ANUBHAV JAIN
National Trainer
Before
After
Before
After
Consistency counts
Use same font and point size for each and
every heading throughout rsum.
Use same font for all body copy throughout
rsum (occasional use of italic within
same font family is acceptable).
Use same amount of line space between
headings and copy for each and every
entry.
ANUBHAV JAIN
National Trainer
Consistency counts
Use same line spacing between headings
and horizontal rule lines for each and every
category.
Use consistent tab sets and bullet styles
for all bulleted items within a category
heading.
ANUBHAV JAIN
National Trainer
Limit your use of tab stops.
Every tab stop on page gives reader
another invisible vertical line to visually
absorb.
See next three examples
Use tab stops sparingly
Anubhav Jain
TrainerInterview Skills
Before
After
Before
After
Before
After
Add white
space liberally
Proper positioning of white space can
significantly enhance readability and
appeal of rsum.
See next two examples
ANUBHAV JAIN
National Trainer
Before
After
Make bullets
work for you
Bullets signal your reader that
something important and impressive
follows.
Overusing them only detracts from
palatable portions of your rsum.
Consider reserving bullets for
accomplishments or relatively short lists.
See next three examples
Size of bullets
ANUBHAV JAIN
National Trainer
ANUBHAV JAIN
National Trainer
Before
After
Keep headings
to a minimum
For a clean look with more white space,
limit number of category headings used
on a page.
Three to five is usually sufficient, with
lesser number preferred.
ANUBHAV JAIN
National Trainer
Combining two sections (Affiliations and
Technical skills) pares nine lines to just
four lines.
When the item is major selling point and
you have ample room to spare, present
it in this manner.
If space is an issue, and it often is,
consider three separate categories
totaling nearly 13 lines now become
one category of 4 lines.
By combining
two
categories
you save
4 lines.
Segment paragraphs
Individuals who have worked at same
company or have worked in same field for
long time need to devote majority of their
rsum to it. If this is case, use segmenting
thick paragraphs.
Segmenting refers to grouping similar
responsibilities together and presenting
them in multiple paragraphs.
Before
After
Balance refers to distribution of weight,
or copy, on page.
Top and bottom margins and left and
right margins are first place to look for
balance.
Pay careful attention to make sure that
left and right margins are equidistant.
Balance is beautiful
ANUBHAV JAIN
National Trainer
Read this
Read this
Read this
Read this
Two
column
format
rsum.
Choosing a font
Font size can range from 9 points to 12
points.
The more senior the position you seek,
the more traditional font selection should
be.
Font selection also goes hand in hand
with layout/pattern.
ANUBHAV JAIN
National Trainer
You can avoid design expand by limiting
your selection of fonts to two.
In many cases, one is plenty.
If you choose to introduce a second font,
save it for headings or your name
instead of mixing it haphazardly within
the body copy.
Reserve the more decorative fonts or
bold fonts for category headings.
Choosing a font
Before: Uses
three different
fonts of
various sizes
After: Uses
two different
fonts only
Making text bold
Go Easy on Bold, Underline, and Italic.
Reserve bold treatment for your name,
category headings, company names, or
titles.
Note how after part in next example uses
bold, underline and italic to highlight key
information
ANUBHAV JAIN
National Trainer
Underlining text
Think twice before using underlining.
Rarely will you use it for anything other
than company names or position titles,
and you should not use it for both of these.
On some occasions you might want to
underline important text to help draw
readers eyes to juicy information.
See example as given is next slide...
Size of headings
Select approximately four to six of these
levels for your rsum.
Size of headings
ANUBHAV JAIN
National Trainer
Use levels two through four (pick just
one) for your category headings; then
another lower level for company names,
and so on.
Be cautious about jumping from lower
level to higher level and then back to
lower level or repeating a level for
different pieces of information.
Size of headings
Size of headings
If you want to de-emphasize the name of
lesser known company and highlight an
impressive title then present company
name with without bold or caps (a lower
level than normal). Then jump up a level or
two for the title by using bold and
underline. See example given in next
slide...
ANUBHAV JAIN
National Trainer
Before
After
Avoid mistake of giving your address and
telephone number the same level of
treatment as your name.
ANUBHAV JAIN
National Trainer
Reserve the biggest look, level 1, for your
name.
ANUBHAV JAIN
National Trainer
Occasional and wise use of
GRAPHIC ELEMENTS like table,
graph, chart, text box, drop case etc.,
to highlight key information can make
your rsum stand out of the crowd.
ANUBHAV JAIN
National Trainer
Another way to add visual interest to your
resume presentation and represent your
achievements is through use of charts or
graphs.
You can use any type of visual that shows
your achievements in numbers.
Think of your greatest achievements, and
think of various ways you can illustrate
them by a chart or graph.
Using table
Use of table
inside
rsum
Using graph
ANUBHAV JAIN
National Trainer
Use of
graph
inside
rsum
Using text box
Using drop case
To get your students equipped with
effective tips, guidance and strategical
approach for Job Interviews
do ask for
on
By:
Anubhav Jain
National Trainer
+91-9897068328, 9761009080
Next 20 slides show you some
attractive RESUME DESIGNS to
entice the reader of your resume

(Various ways to make your rsum
visually appealing)
ANUBHAV JAIN
National Trainer
Do you want your students to face their Job
Interviews without any FEAR...then
do ask for
on
By:
Anubhav Jain
Trainer-Interview Skills
+91-9897068328, 9761009080
If you have any
query/doubt,
ANUBHAV JAIN
Mathura (U.P)
+91-9897068328, 9761009080
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