Samaan Rafiul Rishad 133 0816 660

Habibul Hasan Plabon 133 0726 660

Mabuba Sultana 133 0284 660
Welcome To Our Presentation
Background of Beverage Industry in Bangladesh
In Bangladesh soft drinks are found in some different types, these are:
Carbonated beverage
Juice or flavored drink
Energy drink
Soft drinks have a huge market in Bangladesh because of the huge
population density derived demand. Most of the soft drinks are of global
brand. The production of the soft drinks is franchise or license basis.

No. Name of Manufacturer Year of Establishment Brands
1. Abdul Monem Limited 1982 Coca-Cola, Sprite, Fanta
2.
Agriculture Marketing Company
Limited
1985 Pran
3. Akij Group 2006 Mojo, Lemu, Frutika
4. Global Beverage Limited 1999 Virgin
5. Globe Soft Drinks Limited 2002 Uro Cola, Uro Lemon
6. Partex Beverage Limited 1997 RC Cola, Lychena
7. Transcom Beverage 1885 Pepsi, 7up, Mirinda
Started in 1885 with Tea Plantation.
Fastest Growing Business in Bangladesh Today.
Around 5000 employees.
Contribute Heavily on Economic Efficiency in Bangladesh
Corporate Head Office is located at Gulshan.



1. Distribution:
Transcom distribution Co. Ltd.
Beverage Distribution Ltd.
Transcom Electronics Ltd.
Philips Lighting.
Transfin Finding 2
nd

Trinco Ltd.
Tea Holdings Ltd.

2. Manufacturing:
Bangladesh Electrical Industries Ltd.
Bangladesh Lamps Ltd.
Transcom Beverage Ltd.
Eskayef Bangladesh Ltd.

3. Media :
Prothom Alo
Daily Star
Anandadhara
Saptaik 2000
Transcraft Ltd.

4. Tea :
M. Rahman Tea Co.
Monipur Trea Co. Ltd.
Marine Tea Co. Ltd.
Heritage Tea

5. Associates:
W. Rahman Jute Mills Ltd.
Reliance Insurance Ltd.
Media World Ltd.
On the basis of an exclusive Franchise for Bangladesh from
Pepsico USA, TBL acquired three modern bottling plants at
Dhaka, Chittagong and Bogra in March, 2000.



Transcom Beverages Ltd.
Motto of Transcom beverage Ltd is to deliver
sustained growth in Bangladesh and move towards
dominant Beverage Company, delighting & nourishing
every Bangladeshi, by best meeting their everyday
beverages needs.
Business policy of Transcom Beverages Ltd.





PepsiCo

Transcom Beverage Ltd
Takes fees and royalty.
Exercising termination power.
Use Brand Name.
Training Help.
Marketing Help.
Knowledge sharing
Technical Help.

Marketing strategy of Transcom Beverages Ltd.

Advertising
Promotion
Public relation

Production strategy of Transcom Beverages Ltd.
Forecasting of production based on order.
Four step production process.
Number of production plants .
Production and distribution diagram.



Manufacturer Bottler Distributor Retailer Customer
The HRM Practices and Strategy in TBL
What is recruitment?
Recruitment process in TBL
Job Analysis
a. Job Description
b. Job Specification
Promotion practices
Target and objective
Demotion

Training and Development Practices :
On the job Training









Performance Appraisal
every year


Compensation, benefits, pay strategy
practices
Target and objective base
Ethics, justice, fair treatment
practices
show cause notice

Labor Relations practices
99% rules is being followed
For a company that is hundred years old, Trasncom has almost tried
all of the strategies there can be. Transcom Bangladesh Ltd
expanded internationally, helped countries economies grow, be
environmentally conscious and create joint ventures with other
companies in which enhanced Transcoms and these companies
performance positively.

Conclusion
Thank You