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Social Cognition –
A study of how people make sense of others and themselves
How they think about people
Depends heavily on cognitive psychology
Stage 1 – Selective Attention/Comprehension
Salient Stimuli
something is salient when it stands out from its
context
one’s needs and goals often dictate which stimuli
are salient.
Encoding is required because observed information
is not stored in its original form.
In encoding, raw information is interpreted and or
interpreted into mental representations.
Schema – represents a persons mental picture or
summary of particular event or type of stimulus.
Encoding Outcomes or the interpretations usually
vary.
This phase involves storage of information in
long term memory.
Long Term memory is made up of the
following wings:-
Event Memory
Semantic Memory
People Memory
People retrieve information from memory
when they make judgments and decisions.
HIRING
PERFORMANSCE APPRAISAL
LEADERSHIP
COMMUNICATION
PHYSICAL & PSYCOLOGICAL WELL-BEING
WEB PAGES
3- STEREOTYPES: PERCEPTIONS
ABOUT GROUP OF PEOPLE
AGE STEREOTYPES