STATISTICAL APPLICATION TO

CONSUMER RESEARCH











PREPARED BY:
Auroob Irshad
Muhammed Fahim

PUBLIC PERCEPTION TOWARDS
QUALITY IN ISLAMIC BANKING
LAYOUT:

QUALITY IN BANKING
ISLAMIC BANKING
CONSUMER AWARENESS & SATISFACTION
CAUSES OF UNSATISFACTION
IMPROVEMENT / ENHANCEMENT
SUGGESTION S

QUALITY
CUSTOMER RANKING CRITERIA:

MAJOR CONSIDERATION WHILE SEARCHING
FOR BANK

MAIN REASONS OF SWITCHING BANKS

CUSTOMERS WHO HAVE MORE THAN
3 ACCOUNTS
CUSTOMERS
Difference point what customers looking forward

Totally out of box banking

Full fledge islamic banking

Transparency

PLS statements
RESEARCH PAPER
Research hypothesis on generally

Awareness

Criteria for banking

Perception

Quality with comparison to conventional

AGE







17-21
21-30
30-45
> 45
GENDER

MEN
WOMEN
TOP FIVE PERCEPTIONS
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
I have choosen islamic
banking due to friends
and family
I consider islamic
banking due to religion
I consider islamic
banking due to
convience
I know that islamic
banking in pakistan offer
real shriah base
products
I consider islamic
banking due to low cost
of banking

Factors
Efficiency
Awarene
ss
Knowled
ge
Convenie
nce Selection Services
1 efficient counter service .794
6 knowledge about customers .769
2 speed and efficiency .713
4 experienced management team .707
7 provision about profit sharing investments .576
5 financial advice availability .544
3 interior comfort of branches .507
9 wide banking network .706
12 awareness about banking products .676
10 strong global network .644
11 sufficient transaction time .611
15 overdraft facilities .548
13 competitive products offerings .469
7 I have sufficient knowledge where my product is deposit after
investments
.722
5 I know sufficient number of Islamic banking in Pakistan .671
8 I am confident that my bank invest in legal/ethical business .653
1 I have sufficient knowledge about Islamic banking .590
4 I know that Islamic banking in Pakistan offer real shriah base
products
.487
6 I believe Islamic banking is more costlier than conventional .331
15 I have chosen Islamic banking to ethics .753
12 I consider Islamic banking because of cheap product availability .733
16 I am comfortable with e banking .684
3 I think that Islamic banking have potential to fulfill consumer
demands
.542
2 I am aware about restriction of interest in interest .457
9 I consider Islamic banking due to low cost of banking .419
13 I consider Islamic banking due to religion .698
14 I have chosen Islamic banking due to friends and family .598
10 I consider Islamic banking due to convience .581
8 interest on sharing and loans .445
16 privacy maintenance .638
14 standandardized services in banks .608
17 return on deposit .478
Extraction Method: Principal Component Analysis. ; Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.
SUGGESTIONS
Shariah audit should be on monthly basis
New (innovative)product should be offered on
competitiveness
Islamic banking person should have clear
opinion about the banking more than 50% not
have
Should acknowledge the competitive advantage
of Islamic banking
Conventional banks window operation make
difference

LIMITATIONS
Time constraints

Sampling error(should be gathered from only
Islamic bank)

FORWARD DUE RESEARCH:
Data sample should be from islamic banking

Islamic banking from different sectors should be
targets