Presentation on summer internship

project

Consumer Buying Behaviour of godrej Appliances

Submitted by
Maman Panda
Regd No.0806995043
Under the guidance of

Prof. Kailash ch. nayak Mr. Niladri S. Chatterjee

Senior Faculty Member, Dy.Manager, Direct sales,
NIBA, Bhubaneswar Appliance Division,
Godrej& Boyce Mfg.Co. Ltd
BBSR
 INTRODUCTION TO GODREJ
one of the largest engineering and consumer
products company in the country
as it got established in 1897
It started its business with locks
manufacturing
Godrej and Boyce ltd deals in both the
consumer products as well as industrial
products
 Objectives
To know the consumers buying behaviour
regarding Godrej Home Appliances.
To know how situational influences may affect
the consumer buying decision process.
To know different types of consumer buying
behaviour.
Categories that effect the consumer buying
decision process.
 Scope of project
The market share of Godrej Appliances in
different sectors, to find out the competitor
and market leader in this category.
Which factor influence the consumer buying
behaviour.
Consumer satisfactory level.
Research Methodology
Primary Secondary
Exploratory
Magazine
Descriptive Internet
Books
Consumer buying behaviour
Buying behaviour is the decision processes
and acts of people involved in buying and
using products.
Process by which individuals search
for, select, purchase, use, and dispose of
goods and services, in satisfaction of
their needs and wants.
Importance of Sociocultural
Segmentation and Targeting

Influence
Environment

External
1. Family
Input 2. Reference Groups
3. Social class
5. Subculture and
culture

Psychological Field
Consumer Decision

Need
Recognition 1. Motivation
2. Perception
Making

Prepurchas 3. Learning
Process e Search 4. Personality
5. Attitudes
Evaluation
of
Experience
Alternatives

Purchase
Behavior
Decision

1. Trial
Post-

Output 2. Repeat purchase

Postpurchase Stages of
Evaluation Consumer
Decision 8
Q1. Have you already used any Q3. Which factors influence you to purchase a product?
•Price, Service,
product of Godrej ? Brand image, Features,
Influence by other,
Findings
Existing customers of Godrej are satisfied with
after sales services, with few exceptions.
Majority of the respondents in the survey were
found reluctant about giving details to us.
Customer think that brand name of the company
can influence their purchase decision.
 The person answered as he/she was not the
concerned authority.
Suggestion
Company should organize free checkup camp
and AMC facility.
Company gives more emphasis on heavy
advertising.
Company should provide credit facility to the
customer.
Company should provide greeting card,
messages to maintain customer relationship.
conclusion
Consumer is a combination of psychological and
physiological structure.
In order to study consumer behaviour we need to
do indepth study of human
attitude,personality,motivation ,perception ,etc.
It is not easy to judge the buying behaviour of the
consumer.
As we know that the consumers are regarded as
the arbiters of fortune for the company so their
taste and preference should be given higher
importance in order to satisfy their wants.