Professional Documents
Culture Documents
CISCO WAY
Presented by-
Ø Vivek Dudeja
Ø Rahul Verma
Ø Krishna Joshi
Ø Deepak Pandey
Ø Jagriti
Baranwal
What is
Recruitment?
Process of searching for prospective
candidates and stimulating them to apply for
the job.
AD JD
Dashboard
PS
jobseekers jobseekers
Introduction of
The case- Cisco
The case examines various changes brought about by global
networking major.
History-
It was founded in 1984 by a group of computer scientists at Stanford,
who designed an operating software called IOS (Internet Operating
System)
As part of its strategy to attract the best talent, Cisco changed the way it used
wanted advertisements in newspapers. Instead of listing specific job openings, the
company featured its Internet address in its ads and invited prospective candidates
to apply.
The company learned to attract happily employed people through focus groups.
For example, it was found that most professionals like to watch movies in their
free time, websites on ‘corporate cartoon Dilbert’ were extremely popular and
most professionals hated job hunting.
Cisco linked its website to the Dilbert web page, which registered around 2.5
million hits per day, mainly from engineers and Internet-savvy managers..
The focus group’s exercise made Cisco realize that a candidate would
approach the company if he had been informed by a friend about better
opportunities at Cisco.
By 1999, about one third of new recruitments were made through the
Friends program, Cisco launched a tool called Profiler on the employment
page of its website to accelerate and standardize online resume submission.
To avoid applicants from being caught by their current employers while
using Profiler, Cisco designed each screen with an escape button that
opened web page about gift suggestions for co-workers.
Every new recruit was assigned a ‘buddy’ who clarified all doubts and
answered questions about Cisco and work in general
.
Recruiting Yield
Pyramid
50 New
hires
100 Offers made (2 :
1)
Important websites