Impression management refers to controlling information to influence others' opinions about oneself. It involves presenting oneself in a way that conveys the image one wants others to have. Common tactics include ingratiation to be liked, self-promotion to appear competent, and exemplification to seem morally worthy. Impression management is used in various contexts like interviews, social events, and the workplace. While it can help interactions go smoothly, excessive concern over others' opinions or highly deceptive impression management risks negative consequences like anxiety or being perceived dishonestly.
Impression management refers to controlling information to influence others' opinions about oneself. It involves presenting oneself in a way that conveys the image one wants others to have. Common tactics include ingratiation to be liked, self-promotion to appear competent, and exemplification to seem morally worthy. Impression management is used in various contexts like interviews, social events, and the workplace. While it can help interactions go smoothly, excessive concern over others' opinions or highly deceptive impression management risks negative consequences like anxiety or being perceived dishonestly.
Impression management refers to controlling information to influence others' opinions about oneself. It involves presenting oneself in a way that conveys the image one wants others to have. Common tactics include ingratiation to be liked, self-promotion to appear competent, and exemplification to seem morally worthy. Impression management is used in various contexts like interviews, social events, and the workplace. While it can help interactions go smoothly, excessive concern over others' opinions or highly deceptive impression management risks negative consequences like anxiety or being perceived dishonestly.
Presentation by This leads us to Impressions What is impression management? Impression management refers to the activity of controlling information in order to steer others opinions in the service of personal or social goals.
Impression management (IM) theory states that any individual or organization must establish and maintain impressions that are congruent with the perceptions they want to convey to the public (Erving Goffman, 1959)
The goal is for one to present themselves the way in which they would like to be thought of by the individual or group they are interacting with. This form of management generally applies to the first impression. Tactics of Impression Management/ Self Presentation 1. Ingratiation: This is a class of strategic behaviors illicitly designed to influence a particular other person concerning the attractiveness of one's personal qualities. The goal of ingratiator is being likeable. This involves complimenting another person or indulging in flattery with certain amount of credibility and honesty. It also involves conforming, another persons view point. It has been observed that we like people who think or act like us.
2. Intimidation: In this strategy the person arouses fear among others to get the work done. He does not care about being likeable, all he wants is to control others and exercise his powers.
3. Self- promotion: This is a kind of advertising. The self-promoter wants to be seen as competent in certain areas. He may acknowledge minor flaws in his skills while emphasizing stronger points of his personality. 4. Exemplification: In this strategy, the person tries to elicit the impression of moral worthiness and integrity while creating a feeling of guilt among others. When a person says, I will finish this work even if I fall sick but you go and enjoy. he is using this strategy.
5. Supplication: In this strategy the person advertises his weaknesses in order to get sympathy. The person portrays himself as helpless to get the help from others.
Although, a person may use all the five tactics on different occasions, some people specialize in one or two tactics. Sometimes they use more than one strategy to influence others. Self-presentation tactics seem to be a matter of selecting certain characteristics and omitting others rather than a deliberate deception. Some people may stick to one tactic for so long that it may become a consistent aspect of their personality.
Some situations where we use IM
Organisations that adopt IM methods - ABG (value driven) - Tatas (trustworthy, family), - Accenture (High-performance, Delivery) At a party/ social gathering At an interview In our MBA class At our office/ work space Some popular case studies of IM Vijay Mallya Business Tycoon Impression: Successful (constantly in news because of his new acquisitions, brand/ product launches, etc) Stylish (always impeccably dressed whether its formal business-dos or casual McDowells evening Flamboyant Flaunts the best of suits, shoes, sun-glasses, cars, cigars, Lionel Richie for a private birthday party! Socialite seen with Page 3 and Bollywood as well as international celebrities (like Rolling Stones) Technique - Self Promotion, Ingratiation, Intimidating Narayan Murthy Founder of Infosys, Software Engineer Impression Simple, Hardworking, Focused man from the South Of India Example of dare to dream, thus being a role model for many Indians Dresses in formal but simplistic styled suits/ casuals. Does not indulge in fashion or trends Stays away from glamour, Bollywood or any such associations Does not talk about his honours/ accolades until asked Wife is involved in a lot of social projects Technique Self Promotion/ Exemplification Further An individual might exhibit such different behavior not only because of his own desire to be viewed somewhat differently by his public, but also because his public (friend, family, colleagues, et) have different expectations or demands regarding what sort of person you should be
Impression management is not risk-free. Becoming excessively concerned over others opinions can cause anxiety, thereby increasing health problems. And engaging in highly deceptive forms of impression management runs the risk that people will see through the act
Thus, engaging in impression management can help to ensure that social interactions go smoothly In conclusion Therefore, what you see, is not always what it is! Thank you!