WHAT IS A REPORT?

Definition
A report is factual piece of writing based on research and observations of any
event or matter on which definite information is required.
1. Study problems are examined for the purpose to convey information to others.
2. Essential for those organizations which collect information to keep record .
3. In reports, the authority make decisions.
4. Engage the services of well-qualified and experienced persons to write special
reports on the problems. The report writer conducts surveys, investigations and
submit his recommendations and suggestions on the basis of research f or writing
a report

Purpose:
Make a written record on any event or a summary of an action.


1

Complete
Concise
Considered
Concrete
Clear
Courteous
Correct




To communicate a Reports we can include seven Cs:
2
3
Report
Short
Long
Report may be
4
daily
weekly
monthly
quarterly
yearly
ELEMENTS OF SHORT REPORT



The following points are necessary for writing any short
report in letter format:
1. Sender Add:
2. Date
3. Receiver Add:
4. Subject
5. Salutation
6. Message (in body we can write Suggestions)
7. signature
5
Format Of Reports
Short Reports can be presented in two ways:
1. Letter Format
2. Memo Format















Short Business Report (Letter Format / specimen).
Report on introducing a new product in the Market.

Ahmad
Peshawar cant.
September 22, 2013
The sale Director,
Brown & CO. Ltd.
123 Karachi

Subject: introducing a new hair color

Dear Sir,

I have completed my report as asked by you in your letter of August 15
th
, 2013. I met
people of both sexes of different age- groups but all above thirty-five. I discussed
different aspects of this product with all people whom I met. Almost everyone welcomed
the idea of a perfumed hair-color because those now available in the market dont have
fragrant smell. Most of the interviewed people wanted to use light perfume. Besides,
they wanted different colors with different shades.
Most people demanded that hair color should not contain any compound that might
thin the growth of hair. They also complained about stain of color on clothes
permanently.




















6
Research

continue.1



In view of these findings, I recommend that:

1. We should have only three shades: black, brown and golden
2. The color should contain a shampoo compound to act as a pre-dye washing.
3. It should be available at all drug and provision stores.
4. All advertising media should be activated immediately about the new product.
5. If we receive any complaint from our customer, the replacements should be sent
promptly.

Besides, if there are any points that need clarification, I may be called at any time
convenient to you.

Yours truly,
Ahmad
























7
Oberservations
To write any short report in Memo format, we can follow
the same elements of the memorandum:


To:
From:
Subject:
Date:
Message with Recommendation/Suggestions
8
Memo Report(informational)-specimen

To: The sale Director, Brown & CO. Ltd
From: Ahmad & Brothers
Subject: Introducing a new hair color
Date: September 22, 2012

I have completed my report as you asked me in your letter on June 15
th
, 2012. I
met people of both sexes of different groups who were all above thirty-five. I
discussed different aspects of this product with them . Almost everyone
welcomed the idea of a perfumed hair-color because those now available in the
market dont have fragrant smell. Most of the interviewed people wanted to use
light perfume. Besides, they wanted different colors with different shades.

Most people demanded that hair color should not contain any compound that
might thin the growth of their hair. They also complained about stain of color
on clothes permanently.

















9
Research
CONTINUE.1
10
In view of these findings, I recommend that:

1. We should have only three shades: black, brown and golden
2. The color should contain a shampoo compound to act as a pre-dye
washing.
3. It should be available at all drugs and provision stores.
4. All advertising media should be activated immediately about the new
product
5. If we receive any complain from our customer, the replacements should be
sent promptly. Besides, if there are any points that need clarification, I may
be called at any time convenient to you.



















Observation