SUBMITTED TO: Mrs Dharna Rathore

SUBMITTED BY: Charu Jagwani

(MBA 2014-2016)

Company Profile

Hero - The

brand name used by the Munjal brothers

in the year 1956 with the flagship company Hero Cycles.
Vision- Mobile and an empowered India, powered by

its bikes.

Mission - To

become a global enterprise fulfilling its

customers' needs and aspirations for mobility, setting
benchmarks in technology, styling and quality so that it
converts its customers into its brand advocates.
Two wheelers are manufactured across
three globally benchmarked manufacturing facilities.
Product -

KEY POLICIES

1. Caring for Ecology

We must do something for the community from whose

land we generate our wealth." Chairman Dr.Brijmohan

Lall Munjal.
maintains a balance between economic concerns,
environmental and social issues faced by business.

2. Environmental Policy
Integrate

environmental attributes and cleaner

production in all its business processes and practices
through the principles of "alara" (as low as reasonably
achievable).

CSR Activities

1. Green Technology
introduction of Acrylic Cathodic Electro Deposition
(ACED) painting process ( water soluble paint)
developed primer from waste paint sludge

2. Safe Manufacturing
Has stopped using harmful chemicals such as
Asbestos, Hexavalent Chromium, Phenolic

3. Conserving Energy and Green IT

Use of tfts in place of crts for displays
Reduction of printers, use of video conferencing
Replacing old inefficient equipment
Usage of e-learning to reduce trainee or trainer travel
Converting our paper based customer loyalty program
to an online card based program
Using e-fund transfer, cutting down on printing of
cheques
Digitization of workflows needing approvals, e-fax ,
email

4. Rain Water Harvesting

Has implemented Rooftop Harvesting, Storm water

Harvesting & Open area Harvesting.

5. The Green Supply Chain

Has started Green Vendor Development Program for the

front end and a Green Dealer Development Program for

the back end of the supply chain where partners' are
expected to manage their environment involving material
resources, industrial wastes, energy resource, pollution.

OTHER VARIOUS CSR ACTIVITIES BY

HERO MOTO CORP
1. Raman Munjal Vidya Mandir
2. Raman Munjal Memorial Hospital
3. Raman Munjal Sports Complex
4. Adult Literacy Mission
5. Marriages Of Underprivileged Girls
6. Rural Health Care
7. Vocational Training Centre
8. Safe Ride Program

YES AWARDS
The Honda Young Engineer and Scientist Award in India.
Stage I: The YES Award

recognizes brilliant students who would drive future

society towards an ecotechnological orientation.
Stage II: YES Award Plus
Every YES Award recipient becomes eligible for the YES
Award Plus, an additional award

COMPARISON OF CSR ACTIVITY OF VARIOUS AUTOMOBILE COMPANIES

Thank You