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Brand Trust Report 55th amongst Indias most trusted Brands 2014
Started catering the Paschim Express
Popular with South Asian Americans
Footing .
More than 150 items slated on its menu
21 outlets across India
Products stocked by more than 50 countries
Workforce
Ambience
Mall Outlet
55 Men
2 Women
Sahara
Mall Outlet
78 Men
Organizational Structure
General
Manager(sits in
head office)
Area manager(sits
in head office)
Unit manager
Assistant
manager
Floor
Manager
Team
member
Mainte
nance
Compensation
General Manager : 1 1.5 lac/Month
Area Manager : 60 90 k/Month
Unit Manager : 35 40k/Month
Assistant Manager : 25 30k/Month
Floor Manager : 10 15k/Month
Team Member : 8 10k/Month
Maintenance service : 5500/Month
Operations
Self service
Heavy cartons of packaged food to be loaded and
unloaded
Area of concern : Diversity in workforce
A proper dress code for each level of hierarchy to be
maintained
Recruitment and
Selection
Training and
Development
Footfall
Number of customers
: 1000/day
Number of customers
(Weekends and
holidays) : 3000/day
Number of customer
(Festive season) :
4000/day
Appraisals
Exit Procedure
Attending a
birthday partyHaldiram is too
spicy for me
Customer
Feedback
I will prefer
Bikaner due to
its hygienic but
Haldiram due
to vicinity
NRI from
France only
knows about
Haldiram and
have been
consuming its
packaged food
Organizational SWOT
Strengths
Better management due to an organized structure
Flexible rules for recruitment
A trusted Brand
Good quality Image
Weaknesses
Lesser compensation than competitors
Longer working hours
Diversity
Dissatisfied employees
SWOT
Opportunities
Talent retention by formulating better polices
Threats
Bias in performance appraisal
Competition from Bikaner, lehar etc
Key Learnings
Man power planning is essential for meeting customer
needs and market demands
Competitors can be dealt with more efficiently through
proper environmental scanning
Structured operational plans need to be carried out for
effective utilization and redeployment of workforce
Work analysis is important to keep the employees
satisfied
An HR subsystem is affected by various factors like
Marketing, demographic, reward, structural etc
References
Primary data collection : Unstructured interviews of all
the stake holders
Customers
Employees
Manager
Thank You