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Highlights

Retail sweets & namkeen shop Bikaner, Rajasthan 1937


Manufacturing plants Kolkata (Maiden), Nagpur (1970), Delhi (1990s)
Convenience Foods 2003

Brand Trust Report 55th amongst Indias most trusted Brands 2014
Started catering the Paschim Express
Popular with South Asian Americans

Footing .
More than 150 items slated on its menu
21 outlets across India
Products stocked by more than 50 countries

More than 50,000 customers per day in Indian outlets


Exports increasing exponentially

Workforce

Ambience
Mall Outlet

55 Men

2 Women

Sahara
Mall Outlet

78 Men

Organizational Structure
General
Manager(sits in
head office)
Area manager(sits
in head office)

Unit manager

Assistant
manager
Floor
Manager
Team
member
Mainte
nance

Compensation
General Manager : 1 1.5 lac/Month
Area Manager : 60 90 k/Month
Unit Manager : 35 40k/Month
Assistant Manager : 25 30k/Month
Floor Manager : 10 15k/Month
Team Member : 8 10k/Month
Maintenance service : 5500/Month

Operations
Self service
Heavy cartons of packaged food to be loaded and
unloaded
Area of concern : Diversity in workforce
A proper dress code for each level of hierarchy to be
maintained

Workforce Planning in Festive


season
Separate section for sweets introduced and restaurant
closed
Workforce increased by 3 (Employees shifted from less
crowded outlet to a more crowded one)
Chefs given an off

No contract labor or additional


employees hired
Stretched working hours without
incentives

Recruitment and
Selection

Training and
Development

Minimum 12th pass


Fluent in at least Hindi
and understands a bit of
English
Less stringent in their
selection criteria

One months training in


Manesar (1hr in reality)

Footfall
Number of customers
: 1000/day

Number of customers
(Weekends and
holidays) : 3000/day
Number of customer
(Festive season) :
4000/day

Appraisals

Exit Procedure

Star performer(Monthly)Awarded a certificate &


Rs 1000 in cash

1 month warning given


by manager

Need to be in the good


books of the manager
Increment of Rs 10001500 P.A. depending on
performance

Lower level staff lost two


competitors owing to
salaries
Average salaries in McD
5 10 k/ Month

Attending a
birthday partyHaldiram is too
spicy for me

MDI student loves Haldiram


Raj-kachori :
the sole
reason to visit
Haldiram

Customer
Feedback

I will prefer
Bikaner due to
its hygienic but
Haldiram due
to vicinity

NRI from
France only
knows about
Haldiram and
have been
consuming its
packaged food

Organizational SWOT
Strengths
Better management due to an organized structure
Flexible rules for recruitment
A trusted Brand
Good quality Image

Weaknesses
Lesser compensation than competitors
Longer working hours
Diversity
Dissatisfied employees

SWOT

Opportunities
Talent retention by formulating better polices

Threats
Bias in performance appraisal
Competition from Bikaner, lehar etc

Key Learnings
Man power planning is essential for meeting customer
needs and market demands
Competitors can be dealt with more efficiently through
proper environmental scanning
Structured operational plans need to be carried out for
effective utilization and redeployment of workforce
Work analysis is important to keep the employees
satisfied
An HR subsystem is affected by various factors like
Marketing, demographic, reward, structural etc

References
Primary data collection : Unstructured interviews of all
the stake holders
Customers
Employees
Manager

Secondary data collection :


www.haldirams.com/
en.wikipedia.org/wiki/Haldiram's
image6.buzzintown.com
alliedstudios.in
www.thehindu.com

Thank You