Astellia Roaming Solution

Increase Roaming revenues
OSTILL - Fotolia
Astellia Roaming Solution
Discussion agenda
Challenge & importance of Roaming
Presentation of Astellia Roaming solution

Benefits
Case studies
Screen shots
2
Astellia confidential
Challenges & importance

of Roaming
Importance of Roamers for mobile operators
- Large part of revenue
- Very high margin customers
Operator objective is to provide the highest QoS to roamers

to:
-
Maximise capture rate

Retain roamers on your network
Increase traffic and network usage
Improve brand image through top roaming services
Ensure roaming availability abroad to your customers
3
Astellia value proposition

for Roaming
Provides CORE information on Inbound and Outbound
Roamers
- Location Update
- SMS
Provides detailed RAN information on Inbound Roamers

-
Location Update
SMS
Traffic (voice & data)
Loss Of Roamers
Down to Cell level
4
Astellia value proposition

for Roaming
Check Roaming Agreement
Detect and measure Steering Of
Roamers (SOR) solutions
Investigate issues affecting Roamers
- Analysis of both
Radio and Core problems
Compliant with Global Roaming Quality

(GRQ) parameters
- based on passive probe
5
All-in-one solution
ALARMS
TROUBLESHOOT
& ANALYSIS
AUTOMATIC
DIAGNOSIS
Customer-centric
REPORTS
Per Handset type
VIPs
System
configuration
&
supervision
Service focused
Roamers
KPIs
CDRs
CONSOLIDATION
Packet Services
Network aware
Network
PROBES
OMC COUNTERS
DATA CAPTURE & PROCESSING
DATA IMPORT
Cells
6
Vision of roamers experience

True visibility of end-user QoS
-
Each roamer is a drive-tester

Relevant KPIs
Quality of Experience (QoE)

-
Outbound and Inbound roamers

LU Repartition per Country/Operator
SMS ratio failure
Detection and measure of SOR
(Steering Of Roaming)
For Inbound Roamers

Location Update, Traffic, Loss and Recoveries
Data service level analysis

Web portal page download time per cell
MMS/email success rates
Individual throughputs
Packet Service Monitoring

HTTP/WAP
MMS/email
FTP
Streaming
7
Intuitive KPIs visualization

Web interface
8
Automated reporting
Experts
KPI = f (counters)
Fully customizable report design

-
Create new KPIs

Create new charts and tables
Create new reports templates
Marketing &
Management
Operation
& Maintenance
Automatic report delivery

-
PDF / excel / word reports

Delivery by email to different
teams
Daily, weekly, monthly
Optimization
& engineering
Consolidated reports to HQs

Customer Care
9
Alerting
Fully customized alarms
- Based on any QoS / QoE KPIs
- Tuned to each part of the network
Alarms triggering
Dropped
calls
Max
threshold
- Based on static / dynamic thresholds

- Sent via SNMP & email to the right people
Time
Alarms handling
- Alarm history
- Attached KPIs for alarm prioritization
Number of impacted calls / level of severity
- Direct hyperlink to start investigation
Trends
on alarms
10
Troubleshooting
Direct link to troubleshooting
-
Statistics to CDRs
Protocol decoding
-
All messages are decoded up to TCAP

1 click access to Decoding from AA toolbar
End-to end visibility:

- Access Core network
Multi-Interface Call Flow

-
MAP
MAP
MAP
MAP
A (GSM)
Iu (UMTS)
Gb (GPRS)
with CAP, SMS, INAP, ISUP
11
International links visibility

Monitoring ISUP international links provides you information
on:
- Traffic repartition for Incoming/Outgoing international calls
For your Outbound Roamers to national destination
For your subscribers to International destination
For Inbound Roamers to International destination
- Call efficiency
Originated
Terminated
- Call duration
Minimum, average, maximum
- Troubleshooting international links

Statistics: ASR, ABR, NER
Call description: CDRs
12
Conclusion
13
Benefits
Evaluate Quality of Service delivered to Inbound and
Outbound Roamers
- Down to cell level
Mobility
LOR: Loss Of Roamers
Analyze roamers behavior

- Voice traffic
- SMS
- Data services
Improve business efficiency with international operators

- Assess & improve your roaming agreements
- Detect Steering Of Roamers (SOR) solution
- Measure international links usage
14
Strategic Data
Used by Several Departments
Marketing
Technical & Operations

- Regular reporting:
Roaming capture rate
Roaming traffic
- Detection and investigation of

Roaming problems:
- Roaming hot spots for

capture and traffic
- Roamer profiling
- Reporting
- Roaming agreements
LOR
Weak roaming points
- Follow-up of radio optimisation

- QoS follow-up for Roamers
- Definition of optimisation
priorities
Management
- Top roaming operators
- Automated reporting
15
Ensuring rapid feedback
16
ROI operators feedback

Inbound Roaming contributes to revenue at an average rate of
10% to 30%
- 2% to 5% increase of Roaming revenue following the Astellia
solution deployment
Avoid loss of Traffic

- As there is no roamers complaints, Astellia solution is the only way
to detect and solve unknown problems
Reduce Drive Tests by 50%

- Detect coverage issues and target drive test on specific cells
2 to 6 months ROI
17
Increase Roaming revenues

Inbound GSM roaming
The roaming strategy
Catch and Retain roamers on your network

Detect and analyze roaming capture cells
Benchmark your capture with your competitors (new roamers / competitor coverage holes)
Reduce areas where you loose roamers (Loss of roamers)
Identify & analyze problems for your Inbound roamers
Increase inbound traffic and network usage

Optimize top traffic networks/cells
Ensure the traffic of your roamers
Outbound roaming
-
Ensure roaming availability abroad to your customers

Identify & analyze problems for your Outbound roamers
Check outbound roamer traffic to your network
Analyze issues
-
Troubleshoot
Correlate Access and Core causes
Measure quality of international ISUP links
Steering of Roamer
-
Improve brand image through top roaming services

Identify and Check Steering Of Roamers (SOR) implementation
Profile Inbound and Outbound Roamers
One Roaming Network Group strategy

-
Ensure roaming revenues inside the group

One roaming network
18
Case Studies
19
Reporting:
Profile Inbound
and Outbound Roamers
20
Profile Inbound
and Outbound Roamers
LU success rate
SMS MO/MT international success rate
Per operator group
Per country
Back
21
Case study 2
Identify & analyze problems
affecting outbound roamers
22
Analyze problems affecting

outbound roamers (1/3)
Investigation on International MAP
- Below is the distribution of failed causes for your subscribers
when performing Location Update abroad
Other PLMN
PSTN
Your network
Update location
HLR
AuC
Gateway
MSC / VLR
MSC / VLR
Your
subscribers
Roaming not allowed:

problem on subscriber rights
PLMN not allowed:
No rights on a specific PLMN
23

Roaming not allowed: Investigation on International MAP
- Identify subscribers not able to roam (Roaming not allowed)
Contact these subscribers to offer them roaming service

24

PLMN not allowed : Investigation on International MAP
- Determine which PLMN are concerned
- Detect operators who always reject LU for Outbound roamers
and then, compare your Roaming Agreement List with

reality given by Cigale CORE CS
Back
25
Case study 3
affecting inbound roamers
26

affecting inbound roamers (1/3)
Investigation on International MAP
Below is the distribution of failed causes for the Roamers
when performing Location Update on your Network
Other PLMN
PSTN
Your network
Update location
HLR
AuC
Gateway
MSC / VLR
MSC / VLR
Inbound
roamer
System failure Network Resource in HLR:

Foreign HLR not able to answer
to VLR of your Network
because of lack of resource
Roamna_plmnRoamNotAll:
No subscription to roam on your Network
27

System failure Network Resource in HLR
Investigation on International
MAP
Determine which subscribers are concerned

- 98.3 % are Telecom Italia subsc. in the current case: IMSI number
range 22201
Contact Foreign Operator to inform and correct issue on HLR

28

No subscription to roam on your network : Investigation on International

MAP
Determine which subscribers are concerned

In those 6335 cases most impacted IMSIs start with 31026
Contact Operator to sign a Roaming Agreement

and generate extra revenue
Back
29
Case study 4
Steering of Roamers (SOR)
30
Steering of Roamers (SOR)

For Inbound and Outbound roamers
- Location Update efficiency per operator
- Location Update efficiency per HLR (based on GT - Global Title)
- Example
For an operator, if one HLR always rejects all LU and another HLR
always accepts them, then a SOR is implemented
Detect SOR implemented by other operators

Get statistics to check / measure your own SOR solution efficiency
Back
31
Case study 5
One Network
shared by an operator Group
32
Roaming Group Policy

One Roaming Network
For Inbound and Outbound roamers in the Group
Check Location efficiency
- Must be near 100% efficiency
Analyze Traffic
- How do your roaming partners use Voice?

Originated
Terminated
Duration
SMS usage?
Do they call home?
Data usage?
Usage of Group services?
Detect unusual behavior with a partner
- No traffic, SMS failure, LU inefficiency,

Back
33
Case study 6
Troubleshoot & push problem analysis
34
Better investigate on causes

Here are examples of message interpretation at MSC level
BSC
MSC
Cigale GSM
PLMN not allowed

(PLMNNA)
HLR
Cigale CORE CS
roamna_plmnRoamNoAll
<->
roamna_RoamNoBarring
sysfail_netwkResHLR
Network Failure
(NF)
<->
Unexdata
sysfail_netwkResVLR
Sysfail
35
Case study
To better investigate on causes
Here are examples of message interpretation at MSC level
BSC
MSC
Cigale GSM
HLR
Cigale CORE CS
Back
36
Inbound Roaming
Principle and objectives
37
Roaming categories
Main categories of roamers that Astellia considers
*Collected: Roamers coming directly from a foreign network
*Retrieved: Roamers coming from a competitive network
*Transit: Roamers moving within your network
*Back: your subscribers coming back from another network
Useful to analyze the behavior of the roamers and understand how your
network catches and keeps the roamers.
38
How to increase revenues?

categories and principles
Top Capture cells
Top Traffic cells
Loss of roamers cells
refresh
Back
39
Case Study 7
Improve Radio Access
for your Inbound Roamers
40
Identify & analyze the main

inbound roaming networks
Below is the distribution of the main roaming networks
performing Location Update on the visited Network
By Imsi, Top 20 New (Request) from Telia
Collected(Req)
Retrieved(Req)
New /(Collected+Retrieved)
New (Req)
70000
60000
0,8
50000
0,6
40000
30000
0,4
Roaming networks
20000
0,2
10000
EU
SW
26
201
,T
-M
24
ob
0ile
01
D
,T
1
D
el
N
ia
K
M
23
ob
8
-0
D
il e
EU
1,
Td
26
c2m
02
SW
ob
,V
E
il
od
24
af
0on
07
,T
e
D
el
2
e2
D
N
C
K
om
23
vi
8q
02
,S
D
on
EU
of
26
on
203
D
N
,E
K
-P
23
SW
lu
8
s
E
30
24
,O
0ra
08
ng
,V
e
od
N
af
O
on
R
24
e
SE
202
N
,N
O
R
et
co
24
2m
01
,T
D
el
EU
en
or
26
PO
2L
07
26
,O
02
03
D
,O
E
ra
SW
ng
E
e
24
PL
002
,H
3G
N
et
S
w
PO
E
or
k
L
23
26
80
001
7
,P
lu
FI
s
N
G
24
SM
491
,S
G
B
on
R
er
23
PH
a
4
L
-1
51
0,
5O
03
2
U
N
,S
K
LD
m
ar
20
tG
408
ol
,K
d
PN
M
ob
ile
Number of
Attach efficiency
Location Update
41
Determine your capture

efficiency
Most of the roamers are classified as collected, Means that the coverage at
borders and airports must be good. This operator outperforms competitors
networks
Compare your Roaming capture performance with your competitors

42
Top 20 capture cells
Determine top cells where you capture roamers

43
Identify LU reject causes

Location Area Not Allowed
This cause is sent to the MS if it requests location updating in a location area where the
MS, by subscription, is not allowed to operate
PLMN Not Allowed Cause

Main reason for PLMN Not Allowed. Cause normally used for competitors.
=> Should not be used for rejecting roamers.
Network Failure Cause

Main reason for Network failure => This cause is mainly sent when we are in face to an
issue of transmission.
Unknown In HLR Cause

Deactivated IMSIs (for # reasons out of date, stolen). People try to use them by forcing. If it
observed for a few months => problem with routing MAP messages.
44
LU efficiency
Determine LU reject causes per operators

45
Analyse the main capture areas

Inbound roamers
Optimization
- Correlation with the A interface analysis
Ensure the roamers can attach on GSM network and make a call (CSSR
analysis)
Ensure the radio coverage is good in this area (radio call drop rate)
- Verification of the
neighboring cells
(airports, borders)
Back
46
Top traffic networks

Top traffic cells
47
Traffic Main roaming networks

Inbound roamers (1/2)
Distribution of the roaming networks in term of voice traffic
(minutes) or SMS
Originating
Calls
Terminating
Calls
48
Traffic Main roaming cells

Distribution of the most important cells in term of calls
(number or duration)
Back
49
Inbound Roaming
Ensure the roaming traffic
50
Traffic on roaming networks

Distribution of the roaming networks in term of voice traffic
(minutes) or SMS
Originating
Calls
Terminating
Calls
51
Traffic Main roaming cells

Distribution of the most important cells in term of calls (number or
duration)
Back
52
Benchmark your roamers capture

With your competitors
53
Competitors failure
coverage holes
Competitors subscribers try to register in those cells (coverage issues). Roamers on the
competitors network will encounter the same problem.
Operator should take actions to retrieve or even capture roamers on

those areas (Ensure the radio drop rate is low in these cells and the
neighbouring ones)
Back
54
Customer case study

Loss of your Inbound Roamers
Reduce areas where you loose Roamers
55
Retainability Loss of Roamers

Inbound roamers
Loss of roamers analysis per cell
- Detection of the roamers losses through the study of the
international MAP links
LOR detection
56
Improve roaming retainability

Using standard detection method
Weak radio points

/ severity level
Top 20%
Top 20% to 40%
Based on operators own

subscribers.
Detection of areas with weak radio
coverage and potential loss of
subscribers.
Weakness is detected mainly in
dense urban areas.
57

Using Loss Of Roamers information
Based on roamers statistics
exclusively.
Weak roaming points
/ severity level
Top 20%
Top 20% to 40%
Identification of areas with

potential subscribers retention
weaknesses.
Weakness is detected in touristic

and coastal areas.
58

Example of cell analysis
Bcch interference on a hotel indoor site

-
Hotel (63453, Indoor)

Bcch 10, TRXs 14,32,56
N_MR66_Hotel (60413, Macro) Bcch 39, TRXs 10,30,34,41,47,54
59

Some figures on the first month MSCs (Mt-8 vs. Mt)
Number of New roamers + 17%,

from ~26500 to ~31150
Roaming traffic + 51%,

from 684 to 1033 Hours
Roaming Loss value on Top LOR cells - 44%,

from ~300 (for ~26500 New) to ~200 (for ~31150 New)
Back
60
Customer case study

Improve accessibility to Data services
61
Analysing Data accessibility
SGSN
Handset data registration

Attachment
OK
GGSN
Data establishment
PDP Context
OK
IP
Data Transfer
Services
OK
Subscribers need to pass these 3 steps

in order to access Wap, Http & MMS services
62
Increase inbound roaming

through efficient attachment
SGSN
Attachment
GGSN
IP
PDP Context
Services
NOK
Problem identified:
23% of inbound roamers rejected at attachment level
Target: Reduce rejection down to 5%
Potential for revenue gain:
+ 4,200 new roamers / month could generate additional revenue
*Based on overall successful attachment + PDP procedures
Back
63
Annexes
64
Overview of Data Sources

(1/2)
Int.
GTW
Monitored interfaces
HLR
Int. MAP
PSTN
MSC
ISUP
GGSN
C/D
BSC
BTS
A
PCU
Abis
Gi
Gr
SGSN
Gb
Gn
Other
PLMN
BTS
Abis
Gp
IuCs
IuPs
RNC
NODE
B
Iub
Iur
RNC
NODE
B
Iub
65
Cigale Process
Stats
Probe to record MAP and A links

on PCM, Ethernet or HSL
Cigale Engine
CDR
generation
Engine generates a MySQL database

Supports E1, HSL, SIGTRAN interfaces
Trends & Aggregation

MySQL
Activity Analysis
66
Roamers Classification 1/2

6
Monitored Network
2
Foreign Network
3
5
4
Competitors Network
1
2
Foreign subscriber
Arrival on Observed network
3
4
Collected (New)
Retrieved (New)
Transit
Loss of Radio Link
67
Roamers Classification 2/2
NEW
RETRIEVED
COLLECTED
ALL
TRANSIT
BACK
Results
per IMSI
IOL
68
Back (IOl)
Monitored Network
1
Home Subscriber
Loss of Radio Link
Failed LU Old LAC = iol
Back(iol)
69
LOR Option (1/2)
The MAP Cancel Location message

A Interface
Previous Network
MAP Interface
BSC
VLR
ROAMER
HLR
BSC
VLR
1 Location Updating Rq
New Network
70
LOR Option (2/2)
The concept of loss and recovery

Activity
T0
LOSS
TL
MSC
MAP_Cancel_Location
TR
ROAMER
HLR
Activity
RECOVERY
Time
71
LU by network of origin
72
LU, Split on reject cause
73
Loss of Roamers (1/2)
74
Loss of Roamers (2/2)
75
Traffic, cell
and network of origin
76
Detailed activity of a Roamer

(1/2)
77
Detailed activity of a Roamer (2/2)
78

Astellia Roaming Solution

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Astellia Roaming Solution

Uploaded by

Copyright:

Available Formats

Increase Roaming revenues

Astellia Roaming Solution

Presentation of Astellia Roaming solution

Challenges & importance

Operator objective is to provide the highest QoS to roamers

Maximise capture rate

Astellia value proposition

Provides detailed RAN information on Inbound Roamers

Astellia value proposition

Compliant with Global Roaming Quality

Per Handset type

DATA CAPTURE & PROCESSING

Vision of roamers experience

Each roamer is a drive-tester

Quality of Experience (QoE)

Outbound and Inbound roamers

For Inbound Roamers

Data service level analysis

Packet Service Monitoring

Intuitive KPIs visualization

Fully customizable report design

Create new KPIs

Automatic report delivery

PDF / excel / word reports

Consolidated reports to HQs

- Based on static / dynamic thresholds

- Direct hyperlink to start investigation

All messages are decoded up to TCAP

End-to end visibility:

Multi-Interface Call Flow

International links visibility

- Troubleshooting international links

Analyze roamers behavior

Improve business efficiency with international operators

Technical & Operations

- Detection and investigation of

- Roaming hot spots for

- Follow-up of radio optimisation

Ensuring rapid feedback

ROI operators feedback

Avoid loss of Traffic

Reduce Drive Tests by 50%

Increase Roaming revenues

The roaming strategy

Catch and Retain roamers on your network

Increase inbound traffic and network usage

Ensure roaming availability abroad to your customers

Improve brand image through top roaming services

One Roaming Network Group strategy

Ensure roaming revenues inside the group

Analyze problems affecting

Roaming not allowed:

Analyze problems affecting

Contact these subscribers to offer them roaming service

Analyze problems affecting

and then, compare your Roaming Agreement List with

Identify & analyze problems

System failure Network Resource in HLR:

Identify & analyze problems

Determine which subscribers are concerned

Contact Foreign Operator to inform and correct issue on HLR

Identify & analyze problems

No subscription to roam on your network : Investigation on International

Determine which subscribers are concerned