U B G ro u p G ro u p M e m b e rs

G a u ra v S h a rm a
( 91018 )
A Pre se n ta tio n B y M a ya n k S h a rm a
U to p ia n s ( 91031 )
Pra g a tiS a ra f
( 91040 )
S a u ra b h A n a n d
 Business of the UB
Group

Beverage Alcohol Media Sports

Research & Development Aviation Fertilizer

BCG Matrix

Source: www.moneycontrol.com
Forecasts for Beer Sales (in
million ltrs)
 Perceptual Map of Beer Market
(both products & attributes)
Heavy

Kalyani Haywards
Zingaro
Heineken
Thunderbolt
Budweiser

Budget Premium
Bud Lite

Golden Peacock Sandpipe

r
Fosters Kingfish
er
Old
Milwaukee
Light Light
Source: www.moneycontrol.com
Recommendation
……
Kingfisher
Beer
 Strategy Suggested:
Introduction of New Products(Beer)
In the Low Price Low Concentration Segment
Introduction of Fat Free Beer(Kingfisher Green)


Tying up with more retail outlets for selling of Beer



Entry into Low cal and varied Flavor Market

Introducing new innovative packaging such as pet bottles etc.

Double branding UB brands.

As M&A difficult since Shaw Wallace :- Increase private equity interests.

Royalty Club for Classy & Up-market Bars & Lounge Owners.
 Perceptual Map of Beer Market
(both products & attributes)
Heavy

Kalyani Haywards
Zingaro
Heineken
Thunderbolt
Kingfisher Black
Budweiser

Budget Premium
Bud Lite

Golden Peacock Kingfisher Gold Kingfish

er
Fosters

Old
Milwaukee Kingfish
Light Light er Green
Source: www.moneycontrol.com
 Analysis
Highlights
The industry has witnessed steady growth coming from a
combination of
New entrants
: The Market leader reaching legal drinking age,
Those who choose to upgrade from country liquor, (which has inherent health
End Indian consumer
risks) to branded products offered by the IMFL industry.
USL’Additionally,
s acquisition of Whyte
aspiration Mackay Ltd
&increased
and (the fourth
disposable largest
income Scotch
has also distiller i
accelerated
growth.
easing Worldwide demand

a 2012.

Whyte & Mackay acquisition provides the Company with long term advantages

new demand has led to a global shortage of liquid and a hardening of scotch whis

al recession Hits Premium Liquor Segments.

 Strategy Suggested:
Introduction of New Products(Alcohol)
In the Low Segment
In the White Spirits Segment.(Eg :- Pinky Vodka)


N o t Fo cu s e n tire ly o n B ra n d in g b u t to m a ke it a S tyle S ta te m e n t

S a le s Pro m o tio n s T h ro u g h se llin g o f S m a lle r B o ttle s( 1 0 0 m le tc )

In tro d u ce R e g io n w ise Pro d u cts( S e g m e n ta tio n )

E n co u ra g e N a tio n a listic Fe e lin g to w a rd s p ro d u cts.

A s M &A d ifficu lt sin ce S h a w W a lla ce :- In cre a se p riva te e q u ity in te re sts.

In tro d u ctio n o f w h ite sp irits to ta rg e t Yo u n g e r a u d ie n ce

“ T h is is a w o rld cla ss e xp e rie n ce , a lla t a n a ffo rd a b le
p rice . W e a re n o t a lo w -co st ca rrie r a n d w e d o n o t in te n d
to b e o n e ,” – V ija y M a llya
 SWOT ANALYSIS
STRENGHTS
d in flight service WEAKNESS
Terminal Share Deal •Service delivery to metros and other big cities only.
onalization •High ticket pricing
•High attrition
roduct. Jet business class equal to with Kingfisher's in top brass
economy.
n deal - which gives it market share, a new•market
Not as professionally
segment run as Jet; yet to build a professionally compete

OPPORTUNITIES
THREATS
•Under penetrated domestic market
•International market
•Existing Operators
•Untapped air cargo market
•Infrastructure issue
•Expanding tourism industry
•Fuel price hike
•Fleet size expansion
 Analysis
Kingfisher Airlines is not a run-of-the mill Indian airline but
else a value-added, designer some-frill flight.
Kingfisher has captured the Indian airline market with the
twin engines of ‘special flying experience’ and ‘value for
money
The Kingfisher brand of exuberant, youthful and fast-paced
image is leveraged (the brand recall).
Acquiring Air Deccan has helped Kingfisher to eye the
deeper end of the market too.
Kingfisher entered into a breakthrough agreement with
Indian Airlines, making it the first ‘public-private’
partnership in the sector.
This partnership under which Indian Airlines will provide all ground
handling services at its exclusive terminals in Mumbai and Delhi will
allow Kingfisher Airlines to efficiently manage investments and
overhead costs]

Kingfisher has adopted an extremely simple pricing

 EFFECTS OF SLOWDOWN ON
ion in
KINGFISHER AIRLINES
the industry, the aviation industry considering allowing for

% equity for around Rs. 2000 crores

l and financial restructureing plans

rd quarter ended December 31, 2009

t before 2012
he new ones
 RECOMMENDATIONS
Focus on Kingfisher Red

Try to bring down the cost-per-flight if an airport services more numbe

Focus on International Flights as important,

Airline
TryStrategy
to focus on smaller aircrafts (50-70 seaters) and fuel efficient pl
distances

Target More Corporate Customers

Attack untapped Air Cargo market

Co-Branding Strategies with like Minded Brands(provides with Cas


Overview
Target low cost customers through Kingfisher Red .(Both ends of t
Strategy

Acquire Hangars
 AWhat
look more
at the future
can they
do?
India would become the world’s fifth largest consumer market in 2012 from
12th now
fending off rivals eager to cash in on the nation’s consumer lust.
Reinforce trust of shareholders
By removing Blurred lines between private and corporate ownership
which may be troubling to shareholders
 Kingfisher Airlines can Expand more by increasing number of
International routes
 Tie up with News/Sports Channel for counter promotion through
sports teams such as Force India, Royal Challengers Bangalore etc.
New avenues that can be
explored
Lu xu ry re ta il
B o ttle d W a te r S e g m e n t
Thank you