Economy a system consist of production, trade, and

consumption

Pakistan economy combination of agriculture and

industry

Economy suffered due to political environment, natural

disaster, and terrorism

Independent country in many food products like rice

Pakistans fertilizer industry has performed and

progressed from last few years.
Fertilizer industry is boosted in Pakistan due to the
self-reliance in meeting the urea demand
Pakistan is the worlds seventh largest country in the
production of urea
The return on equity of fertilizer industry is 45.58
percent from last ten years

FFC registered in 1978

a joint venture between Haldor Topsoe A/S of Denmark
and Fuji Foundation
FFC is the biggest fertilizer company in a Pakistan with
60 percent market share
In the production of Urea
FFC share is traded at 113.31 PRs. In KSE
It won 15 award

SWOT analysis is a tool which identifies the strength,

weaknesses, opportunities, and threats of an organization.
SWOT is a basic model that evaluates what an
organization can and cannot do as well as its possible
opportunities and threats

Strengths
Solid financial position
Competent and Committed human resource
Well established distribution network
Weaknesses
Narrow Product line
Fixed customer base
Unavoidable reliance on depleting natural resources

Opportunities
Less potential for new entrants in the industry
Opportunity to export fertilizer
Low customer bargain power
Threats
Depleting natural gas reserves
Availability of imported fertilizer at subsidized rates
Deteriorating local currency against US $

PESTLE analysis, which is also known as PEST

analysis, it is a concept of marketing principle. PEST
analysis is a situational analysis in which political,

legal, economic factors, social/cultural factors, and

technological factors effects are studied on the
organizations long term decisions and plans.

Political Factors
Political situation of country is not satisfactory
Pakistan has no political stability and government rapidly
change
Taxation rate is change every year which cause decrease in the
profit of the company
Social Factors
The change in the lifestyle and needs in different
demographics also affect the demand of the customers
Government discourages the operation of industries within the
cities due to improper handling of wastages

Economic Factors
Rapid change in interest rate also effects the investment
Economic factors affect the purchasing power of the
customer and companys cost of capital
Technological Factors
Fertilizer sector there is a need of technological
expansion.
High technology is the elementary requisite of
FERTILIZER industry

Sales Growth (%)

Liquidity Analysis

ENGRO

FFC

2013

2013

2012

2011

63.7

0.21

34.59

23.06

ENGRO

FFC

2013

2013

2012

2011

Current Ratio (Times)

0.36

0.77

1.14

1.04

Quick Ratio (Times)

0.34

0.66

1.01

0.93

Profitability Analysis

ENGRO

FFC

2013

2013

2012

2011

GP Margin (%)

44.13

46.36

48.47

62.20

NP Margin (%)

10.97

27.03

28.07

40.73

ROCE (%)

17.06

68.61

70.38

88.60

EPS (PRs.)

4.66

15.83

16.40

17.68

ROE (%)

26.90

80.05

80.96

99.17

ROA (%)

38.46

29.68

34.38

40.05

Efficiency Analysis

ENGRO

FFC

2013

2013

2012

2011

Debtors Turnover (Times)

275.69

34.55

40.20

248.18

Debtor Collection Period (Days)

11

Inventory Turnover (Times)

18.25

188.00

151.68

162.43

Creditor Turnover (Times)

105.52

144.48

60.99

33.45

Creditor Payable Period (Days)

11

Total Assets Turnover (Times)

0.63

1.10

1.23

0.99

Investor's Analysis

ENGRO

FFC

2013

2013

2012

2011

Price/Earnings Ratio (Times)

4.66

7.07

7.14

8.46

Dividend Payout Ratio (%)

46.77

71.72

64.04

55.62

Dividend Yield (%)

7.45

11.35

10.50

14.75

FFC is a very good opportunity for the investors. Management of FFC is

implementing very effective business polices and strategies for the improving
the performance of company. So we can conclude that FFC is performing
well as compared to others in the industry according to its management and
financial prospectus
SWOT analysis we conclude that company has more strength than other
companies and also have many opportunities to improve yours production
and increase performance. Also FFC is able to overcome the weaknesses and
handle the threads to company effectively and efficiently.