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l
l
product innovation
process
business model
and strategy
()
()
( )
( )
()
-
-
Christensen
100
100
1.
2.
3.
Christensen, 1997
nonusers
Christensen, 1997
:LA MER
:
-
2.
4.
6.
1.
3.
5.
completely new
:
7-ELEVEN
:
7-ELEVEN
service improvements
repositionings
All-in-one
3C
/////////
VA/VE
STP
4P
:
IC
IC
LEGO
DIY
ING Direct
IKEA
:
7-ELEVEN
(1)(2)(3)
Wweakness
Oopportunity
SWOTWO
:-
: -
:yahoo
: v.s.
PZB
Maslow
(Hierarchy of Needs)
Self-Actualization Needs
Esteem Needs
Social Needs
Safety Needs
Physiological Needs
Function+Feeling
=++
=+
=+
=+
=+
--
happy
1 5
Clayton Christensen
disruptive innovation
Christensen
9 6
3
Christensen
1. Market-creating innovation
2. sustaining innovation
3. efficiency innovation
Market-creating PC PC
mainframe computer
PC
Model T
capital
sustaining
Toyota Camry
Camry Camry
efficiency
WalmartWalmart
Christensen
> >
PS
paradigm Christensen
Christensen
Christensen 1980
ratio
RONAReturn on Net AssetsIRR
Internal Rate of Return
ratio
RONA
asset
Dell
Dell
Dell
Dell
Dell
Dell
Dell
Dell
Dell
Dell
Dell
Dell
Best Buy
Dell
10% Dell
Christensen
Dell
Dell
Dell
mainframe
PC
PC
Christensen
the job to be done
Christensen
Christensen
Bagel
. . .
Christensen the
job to be done
Christensen
integrate
Ikea
100MVP 8
1002013
8
100
2008
516
14%4
2013
390
24
YouBike1
500037.5
7154%
10
Peter Drucker
C/Pcapability/price
2005
INSEADW.
Chan KimRenee
Mauborgne
4
1.
2.
3.
4.
University of Portsmouth
Paul Trott
8