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Chanrs@ms68.hinet.net
0955-268997
http://mypaper.pchome.com.tw/chanrs


330

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19

93515

935155

: 921
9216
2135156


1.
2.
3.

+ =

+ =

Hutchins

+ =

???

+ =

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---

l
l


product innovation
process
business model
and strategy


()
()
( )
( )
()



-
-

Christensen



100
100

1.
2.
3.

Christensen, 1997

nonusers

Christensen, 1997

:LA MER

:
-

2.

4.

6.

1.

3.

5.

completely new

new service lines


:
7-ELEVEN

:
7-ELEVEN

service line extensions


service improvements


repositionings



All-in-one

3C

/////////

VA/VE

STP

4P


:

IC
IC

LEGO
DIY

ING Direct

IKEA


:


7-ELEVEN


(1)(2)(3)

Wweakness
Oopportunity
SWOTWO

:-

: -

:yahoo

: v.s.

(Gap Analysis Model)


(Gap)
Parasuraman, Zeithamel& Berry

PZB

Maslow
(Hierarchy of Needs)

Self-Actualization Needs
Esteem Needs
Social Needs

Safety Needs
Physiological Needs

Function+Feeling

=++
=+
=+
=+
=+

--


happy
1 5

Clayton Christensen

disruptive innovation


Christensen
9 6
3
Christensen

1. Market-creating innovation
2. sustaining innovation
3. efficiency innovation


Market-creating PC PC
mainframe computer


PC


Model T


capital


sustaining
Toyota Camry


Camry Camry


efficiency
WalmartWalmart

Christensen

> >

PS
paradigm Christensen

Christensen


Christensen 1980

ratio
RONAReturn on Net AssetsIRR
Internal Rate of Return
ratio

RONA

asset

Dell
Dell
Dell

Dell
Dell

Dell

Dell
Dell

Dell
Dell
Dell

Dell

Best Buy
Dell
10% Dell

Christensen

Dell
Dell

Dell



mainframe
PC
PC
Christensen
the job to be done

Christensen

Christensen

Bagel
. . .

Christensen the
job to be done

Christensen

integrate

Ikea

100MVP 8

1002013
8
100

2008

516
14%4

2013
390


24

YouBike1
500037.5
7154%
10

Peter Drucker

C/Pcapability/price


2005
INSEADW.
Chan KimRenee
Mauborgne
4

1.

2.

3.

4.

University of Portsmouth
Paul Trott
8

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