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Surveillance,
Video Analytics
and Intelligence
ANALYZE THE FUTURE
EYES & BRAINS OF INFRASTRUCTURE
THE FUTURE OF VIDEO
CONVERT ACCURACY OF VIDEO INTO PROFITABLE ACTIONS
USE VIDEO AS A PREDICTIVE TOOL

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Key Examples

Key applications:

People Counting

Motion Tracking

Left Item Detection

Object Classification

Removed Item Detection

Virtual Fence/Perimeter Breach

Vehicle Counting

Wrong Direction

Loitering

Visual Business Intelligence

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From simple, IP wireless web-cam systems for the
home to complete remote video monitoring and
surveillance systems for securing small businesses &
enterprises.
Concerns for public safety have made monitoring
schools, office parks, public places and sporting
events more important than ever.
The opportunity to analyse large amounts of video
data is enormous. Cities can predict and improve
traffic flows. Stores can display merchandise in more
compelling ways. Airports can reduce wait times.

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Key Beneficiaries

Key beneficiaries in Education

sector:

Universities

Colleges

Primary & Secondary (K-12)

Adult and Religious Education

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Make campus safer by more effective and

efficient utilization of staff, as security guards
receive alerts and then deal with the incidents,
rather than sitting in the Security Operations
Center and simply watching the video stream
in the hope of spotting security breaches.

Key beneficiaries in Government

sector:

Law Enforcement

Museums & Landmarks

Defence & Intelligence

Prisons

Homeland Security

Public Administration

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The ability track various development projects,

evening market places and traffic movement allows
civic authority to manage projects and traffic in more
optimized way

Key beneficiaries in Healthcare &

Life Sciences sector:

Hospitals

Medical Centres

Government Healthcare

Pharmaceutical

Research & Development

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Key beneficiaries in Industrial

sector:

Construction

Automotive

Engineering

Utilities

Electronics

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The ability to set alerts for the high volume inventory

being moved from one location to other over
hundreds of sq km gives management a greater
capacity to optimize the project execution

Key beneficiaries in Retail sector:

Drug & Grocery

Food Service

Merchandise

Speciality

Kiosk

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The ability to accurately see where and what

people are doing throughout the mall gives
management a greater capacity to cater for
customer and tenant needs

Key beneficiaries in Transportation

& Travel sector:

Mass / Public Transit

Rail

Logistics

Air Services

Travel & Hospitality

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Outcomes

Outcomes

Expanding market share

Enhanced cost & cash advantage

Customer loyalty

Speed-to-insights

Operational Excellence

Winning the war for talent

Reduced risk & fraud

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Real Examples

Real Examples:

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City officials in Rio de Janerio use analytics to track municipal maintenance,

cutting citizen complaints by about 46%.

Lawsons, a retailer, instituted a loyalty program using analytics to maximize

shelf space and generate $12.1M in profits.

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Challenges

Challenges in TTM (Take To Market)

Deficiency of trained analysts

Deficiency of trained security & surveillance systems integrators

Lack of operational and cultural readiness

Lack of awareness about easiness in getting the actionable

reports/alerts/notifications from integrated surveillance & security system

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Competitors

Competitors

Hikvision
CP-PLUS
Honeywell
Zicom
Tyco
Bosch
Schneider
DVTEL
Agent Video Intelligence Inc.
Axis Communications AB
Robert Bosch GmbH

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Market Share

Market share:

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BI (Business Intelligence) & BI Analytics market in India was valued at around

INR 10 Bn (approx. USD 150 million) in 2012 & is estimated to grow at CAGR of
around 22% between 2012 & 2017.

According to 6Wresearch, Video Surveillance & Analytics Market in India

expected to reach USD 1 billion by 2016.

As per IMS report, Residential surveillance is estimated to go up to USD 8

million by 2016 in India.

According to KenResearch, Video surveillance systems commanded the

largest share of the total India electronic security equipment's sales revenue
in the country in FY2013.

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Key Drivers

Key Drivers:

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Advent of smartphones with high speed wireless connectivity

Rise in awareness & usage among SMBs & enterprises

Emergence of new technologies

Growing competition & changing market dynamics are leading

organizations, both public & private to adopt Video Surveillance & Video
Analytics

Rising trends towards implementing integrated video surveillance solution

rather than individual components from different vendors.

Key Drivers:

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Sensor based detection, video & biometrics, video based baggage/object

scanners are expected to gain popularity and increased spending is
expected in these areas.

Government and military institutions are expected to increase their

investments in integrated video surveillance systems & video analytics.

Growing need of integrated Surveillance NOC, real time security &

surveillance is also creating new market.

Usage of electronic surveillance is moving beyond the ambit of pure

security, towards other needs like productivity management & performance
management.

Key Drivers:

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The thrust in growth of infrastructure, growing Public Private Partnership

projects and stringent security regulations are driving market for Surveillance
and Video Analytics in India.

Trends suggest that residential communities security market should also grow
swiftly, since cases of criminal activities are on the rise.

Keen interest of state governments to set up integrated surveillance and

security solution in their respective cities.

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Key Queries

Queries

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What are your revenue targets & how large your company can likely become?

As per your survey, how big is the video surveillance market?

What are your strengths and weakness?

What is the USP and cutting edge in your solutions?

What are your past sales achievements and challenges faced in the market?

Your vision for the company & one line definition for the company?

Does your company have manpower & required skills (technicians to project
managers) to supply integrated solutions to the infrastructure of the scale of
metro city?

Pl. share with us the few case studies done by your company as a system
integrator in your domain till date & what were the respective outcomes?

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Future

Future is bright:

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Ability of integrated surveillance and security systems to offer actionable

intelligence and decision support to the organization implementing the
system.

Despite, various challenges the security market is poised to grow in India.

According to KenResearch, the future of the India electronic security market

is expected to be favourable on account of rapidly growing urban
population, improved residential, commercial and industrial construction
and rising GDP of India.

The rising awareness about benefits of the electronic security equipment's

amongst the Tier-I, Tier-II, and Tier-III cities of the country is encouraging.

The electronic security market in India is projected to grow at a CAGR of

24.0% during FY2013-FY2018.

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Thank You
SANJAY BHARATI