Professional Documents
Culture Documents
Chapter 3
Gary
Dessler
Part 1 Introduction
32
Strategy
A strategy is a course of action.
The companys long-term plan for how it will
balance its internal strengths and
weaknesses with its external opportunities
and threats to maintain a competitive
advantage.
2005 Prentice Hall Inc.
All rights reserved.
33
Mission
Spells out who the company is, what it does, and
where its headed.
Toastmasters International is the leading movement devoted to
making effective oral communication a worldwide reality.
Through its member Clubs, Toastmasters International helps
men and women learn the arts of speaking, listening and
thinking vital skills that promote self-actualization, enhance
leadership, foster human understanding, and contribute to the
of mankind.
2005 betterment
Prentice Hall
Inc.
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35
Figure 31
36
A SWOT Chart
SWOT Analysis
The use of a SWOT chart
to compile and organize
the process of identifying
company
Strengths,
Weaknesses,
Opportunities, and
Threats.
Figure 32
37
Strategies in Brief
Company
Strategic Principle
Dell
Be direct
eBay
General Electric
every
out
Southwest Airlines Meet customers short-haul travel
needs
at fares competitive with the cost of
automobile travel
Vanguard
owner
2005 Prentice
Hall Inc.
Wal-Mart
All
rights reserved. Low prices, every day
Source: Arit Gadiesh and James Gilbert, Frontline Action, Harvard Business Review, May 2001, p. 74.
Figure 33
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10
311
The Southwest
Airlines Activity
System
Source: Reprinted by permission of Harvard Business Review. From What is Strategy? by Michael E. Porter,
NovemberDecember 1996. Copyright 1996 by the President and Fellows of Harvard College, all rights reserved.
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Figure 35
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Figure 36
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HR Involvement in Mergers
Source: Jeffrey Schmidt, The Correct Spelling of M & A Begins with HR, HR Magazine, June 2001, p. 105.
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Figure 37
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Creating a Strategy-oriented HR
System
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Source: Adapted from Brian Becker et al., The HR Scorecard: Linking People,
Strategy, and Performance (Boston: Harvard Business School Press, 2001), p. 12.
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Figure 38
Translating
Strategy
into HR
Policy and
Practice
Basic Model of
How to Align
HR Strategy
and Actions
with Business
Strategy
2005 Prentice Hall Inc.
All rights reserved.
3
24
Figure 39
Creating an HR scorecard
Must know what the companys strategy is.
Must understand the causal links between HR
activities, employee behaviors, organizational
outcomes, and the organizations performance.
Must have metrics to measure all the activities
and results involved.
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Strategic HR Relationships
HR
Activities
Emergent
Employee
Behaviors
Strategically
Relevant
Organizational
Outcomes
Organizational
Performance
Achieve
Strategic
Goals
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Figure 310
The HR
Scorecard
Approach
to
Formulatin
g HR
Policies,
Activities,
and
Strategies
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Figure 311
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