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CONSUMER ORIENTED
E-COMMERCE
INTRODUCTION
The convergence of money, commerce, computing,
and networks is laying the foundation for a global
consumer marketplace.
Consumer applications such as on-line stores and
electronic shopping malls are burgeoning but access
is still cumbersome and basic issues need to be
resolved.
The early systems sometimes provide information
only and lack the means to accept orders via the
keyboard. Ideally, consumers should be able to
execute a transaction by clicking on the BUY button to
authorize payment, and the on-line stores bank
account would then automatically receive it from the
customers preferred payment mode.
Complementary Multimedia
Services
Entertainment
Essential services
Prepurchase
determination
Negotiation of terms,
e.g., price, delivery times
Placement of order
Authorization of payment
Purchase
consummation
Receipt of product
Customer service and support (if not
Satisfied in X days, return product
Postpurchase
interaction
Purchase
In
In
1.
2.
3.
4.
5.
6.
Customer
With need
(1) Buy
request
(4) Delivery
merchant
(2)Remittance
request
(3) Approval
Payment
institution
Customers,
1.
2.
3.
Presales
Interaction
Product service
Production and
delivery
Postsales
interaction