WALT DISNEY

COMPANY

EURO DISNEYLAND VENTURE

CASE STUDY

HISTORY
For more than nine decades, the name
Walt Disney has been preeminent in the
field of family entertainment.
Disney was founded on October 16, 1923,
by Walt Disney and Roy O. Disney as the
Disney Brothers Cartoon Studio, and
established itself as a leader in the
American animation industry before
diversifying into live-action film
production, television, and theme parks.

THEME PARKS AND

RESORTS

Disneyland was founded as a single park

by Walt Disney and opened on July 17,
1955 in Anaheim, California.
It has followings theme parks
The Walt Disney World Resort opened
October 1, 1971 in
Lake Buena Vista, Florida, with the
Magic Kingdom theme park and three
resort hotels.
Tokyo Disney Resort, located in Urayasu
, Chiba, Japan, opened April 15, 1983.

CONT
Disneyland Paris, Disney's second
resort complex outside the
United States, opened on April 12,
1992, as the Euro Disney Resort.
Hong Kong Disneyland Resort,
Disney's fifth resort and its second in
Asia, opened September 12, 2005.
It will open its one resort in Shanghai,
in future in the year 2015 and its
name will be Shanghai Disney Resort.

DISNEYLAND PARIS
It is located in Marne-la-Valle in the suburbs
of Paris, France, it features two theme parks,
a golf course, an entertainment complex and
six Disney resort hotels. It is maintained and
managed by Euro Disney S.C.A., a company
partially owned by The Walt Disney Company
whose stock is traded on Euronext. Its
properties sit on 4,940 acres (20.0km 2), land
are divided into parks, shopping centers, and
lodging

WHY THEY CHOSE PARIS

FOR THEME LAND?

They chose Paris for theme land for

following reasons
The place they chose, Marne-la-Valle
,is one-fifth the size of Paris itself
Marne-la-Valle is located in an ideal
geographic location since it is 20 miles
(32 kilometers) due east of the center
of Paris
Marne-la-Valle is halfway between
the two international airports of Orly
and Roissy-Charles-de-Gaulle.

CONT
Marne-la-Valle is halfway between
the two international airports of Orly
and Roissy-Charles-de-Gaulle.
The French railway regional express
network connects Marne-la-Valle
with the Paris metro system
There are major highways nearby the
area

ERRORS OCCURED

Optimistic Assumptions
Budget - Breakers
European Recession
Real Estate Market
Operational errors
Labor costs
Staffing and Training

CONT

Cultural Issues
Cultural Operational Errors
Per-capita spending
Interest Rates
Marketing
Communication
Convention Business

THE RESOLUTIONS

Disneys Rescue Package

Disneyland Paris
Downsizing
Marketing Changes
Labour Disputes

THANK YOU