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Vit Ting Anh Hc Thut

T chc lp vit bo khoa hc thng mi ng


trn tp ch quc t (9)
(Healthcare Management, Finance, Industrial Management)

Kha Thi c
i hc Y Dc TP H Ch Minh Gim c trung tm vit bo khoa hc bng
ting Anh

http://www.chineseowl.idv.tw

Tiu s c nhn
Kha Thi c (Ted Knoy) dy vit ting Anh k
thut trong cc trng i hc i Loan hn hai
mi nm. ng l tc gi ca mi bn cun sch
v vit ting Anh k thut v chuyn nghip. ng
thnh lp mt trung tm vit ting Anh ti trng i
hc Y Yunpei ng thi cng l ging vin ton thi
gian ti trng. ng chnh sa trn 55,000 bi
vit cho vic ng bo nghin cu khoa hc t nm
1989. ng l cng nh bin tp ting anh cho mt s
tp ch v khoa hc, k thut v y hc ca i Loan.

A. Nn tng (Background)

Thit lp cc xut nghin cu (Setting of research proposal): M t


mt xu hng ph bin, pht trin hoc hin tng trong lnh vc ca bn
ngi c c th hiu c bi cnh m bn xut nghin cu ang
c thc hin .

Vn nghin cu (Research problem) : M t cc hn ch chnh hoc


tht bi ca cc nghin cu trc y hoc cc phng php nghin
cu khi gii quyt cc xu hng, pht trin hoc hin tng nu .

c im k thut nh lng ca vn nghin cu (Quantitative


specification of research problem): nh lng hoc a ra mt v d v
vn nghin cu c trch dn trong ti liu tham kho trc .

Tm quan trng ca vn nghin cu (Importance of research


problem) : M t cc hu qu v mt l thuyt v thc t nu khng gii
quyt vn nghin cu.

B. Thc hin (Action)

Mc tiu nghin cu (Research objective) : M t mc tiu ca nghin


cu xut ca bn v bao gm cc c im chnh ring bit ca
nghin cu t c mc tiu nghin cu , iu m khng c
thc hin trong nghin cu trc y ( mt cu )

Phng php t c mc tiu nghin cu (Methodology to


achieve research objective) : M t ba hoc bn bc chnh t
c mc tiu nghin cu ca bn .

Kt qu d kin ( Anticipated results) : M t cc kt qu nh lng


m bn hy vng s t c trong nghin cu ca bn.

ng gp trong lnh vc l thuyt v thc tin (Theoretical and


practical contribution to field) : M t cch thc phng php hoc
kt qu nghin cu xut ca bn s ng gp v mt l thuyt trong
lnh vc nghin cu, quy lut v cng ng gp thit thc trong sn
xut, ngnh cng nghip dch v.

V d 1: Healthcare Management
Thit lp cc xut nghin cu While facing an increasing elderly
population, Taiwanese must effectively address the increasing demand
for long-term healthcare facilities and services. The potential growth
for this non-profit market sector, the largest one in Taiwan, is immense,
making it impossible for healthcare providers to resist expansion into
this area. Both governmental policymakers of social welfare trends
and commercial investors heavily rely on forecasting reports to remain
abreast of regulations governing health finance policies and to develop
new inventory projects.
Vn nghin cu Whereas the modeling method has seldom been
adopted to forecast market trends in long-term care in Taiwan, most
studies focus mainly on the expert conjecture method or the principle of
the past growth relative proportion to forecast the market supply and
demand. Those methods not only neglect the market and the natural
factors that are correlated to the long-term healthcare sector, but also
resulted in individual and organizational estimates in which a high
degree of variance exists for the demand.

V d 1 (cont.)
c im k thut nh lng ca vn nghin cu The World
Health Organization (WHO) defines an aging society as one in which
7% of a countrys population is over 65 years old. Under this definition,
Taiwan became an aging society in September 1993, with its elderly
population reaching 1,470,000. Moreover, the islands growth rate of
the aging population exceeds that of European and North American
countries.
Tm quan trng ca vn nghin cu Such a high degree of
variance makes it extremely difficult for institutional managers as well
as public and private sector investors not only to determine the
accuracy of forecasting reports, but also to determine what policies or
inventory projects to implement. Those managers and investors
remain wary of committing to this market sector owing to the high
degree of unforeseeable risks.

V d 1 (cont.)
Mc tiu nghin cu Based on the above, we should develop two forecasting models to
estimate the market demand of the elderly population in Taiwan with respect to the
available resources in the long-term healthcare sector.
Phng php t c mc tiu nghin cu To do so, a multi-regression model can
be developed to measure and forecast not only the quantity of the elderly population in
Taiwan, but also the relationship between the elderly population variation and critical
factors. Following the submission of a questionnaire to institutional managers as well as
public and private sector investors, critical factors associated with commitment to the
further development of Taiwans long term healthcare sector can then be identified from
those questionnaire replies based on pertinent research from a literature review. Next, a
GM (1, 1) model based on the Grey Theory can then be developed to accurately forecast
the supply of Taiwans long term care facilities and services using data acquired from the
Ministry of Interiors website.
Kt qu d kin In addition to identifying relevant factors that affect the quantity of elderly
population, the proposed forecasting models can also measure precisely the quantity of
demand and supply of long-term healthcare resources in Taiwan.
ng gp trong lnh vc l thuyt v thc tin Results of this study can provide not only
a valuable reference for institutional managers, public as well as private sector investors,
and academics, but also a feasible strategy for health care policy makers when devising
strategies for fulfilling the demand of this rapidly growing sector.

V d 2: Finance
Thit lp cc xut nghin cu Both the increasing popularity of credit
card use and growing number of Internet-based promotional activities in
Taiwan has enabled banking institutions to acquire extensive customer
data. In addition to helping banking institutions to execute customer
management and service management efficiently, thoroughly analyzing
such data can optimize marketing management practices. Corporate
survival in the future hinges on the ability to know and treat customers well
through analysis of pertinent data.
Vn nghin cu However, differentiated marketing practices in Taiwan
are insufficient, with conventional methods of ranking customers normally
based on the bank account balance for each accounting period. This basis
alone does not provide a complete customer profile, and seldom
incorporates strategies that analyze the commercial transaction data of
customers. Insufficient information of unique customer characteristics can
obviously not provide specialized services for individuals. Thus, the inability
to interact compatibly with customers will cause companies to lose their
focus on the product development and promotional strategies.

V d 2 (cont.)
c im k thut nh lng ca vn nghin cu For instance,
conventional bank services fail to provide convenient services to customers
efficiently. Namely, although the mail-order division of a company sends its
promotional materials to its customers, only 10% of those customers
subsequently purchased those advertised products. The inability to identify who
those 10% potential customers are in advance makes it impossible not only to
save the remaining 90% overhead costs of the promotional materials, but also to
prevent the sales division from concentrating on potential customers to enhance
work productivity by providing upgraded products and services.
Tm quan trng ca vn nghin cu Consequently, conventional customer
ranking methods may cause decision makers to select inappropriate market
strategies. Additionally, the lack of a differentiated marketing strategy will lead to
inefficiency and high overhead costs. With an increasingly heterogeneous
population in Taiwan and broadening sense of individualism island wide making it
increasingly difficult to characterize the purchasing habits of consumers, banking
institutions can not implement promotional strategies effectively owing to the
inability not only to provide reliable services, but also to adopt differentiated
marketing practices. Moreover, the inability to identify customer needs rapidly will
lead to a high customer turnover rate and eventual loss of competitiveness.

V d 2 (cont.)
Mc tiu nghin cu Based on above, we should develop a customer
ranking model capable of analyzing the dynamic purchasing behavior of
customers and identifying the potential ones who can generate bank
revenues. Those behavioral results can be used to devise diverse
promotional strategies or customize products or services according to
consumer needs, thus achieving market differentiation and effective
management of customer relations.
Phng php t c mc tiu nghin cu To do so, based on
numerous customer data available, a data mining method, i.e., CRISP-DM,
can be employed, which combines the conventional means of data
exploration with two mathematical calculations (decision tree and category
nerve) to determine how various purchasing activities are related and how
many factors can rank the value of a customers relationship. Among
these factors include the types of products purchased, their quantity, their
net interest of margin and their cost of acquisition and servicing. Factors
associated with customer relations and customer life cycle can then be
combined to construct an enhanced management model.

V d 2 (cont.)
Kt qu d kin As anticipated, the proposed customer ranking model can be
adopted to effectively manage customer relations, thereby reducing promotional
costs significantly and allowing sales staff to concentrate on identifying potential
customers. Whenever a meaningful factor is identified that differentiates one
customer from another, an opportunity arises to differentiate between the
experience of a new customer from that of others to ultimately increase profits.
By providing insight into the factors that create value, those ranking ratios can
be reinforced to increase profit retention.
ng gp trong lnh vc l thuyt v thc tin By incorporating CRIPS-DM,
the proposed model can analyze current customer data efficiently, enabling
marketing staff to more thoroughly understand customers, identify potential
niche markets and optimize the relation between the customer and institution.
Via the proposed model, factors of the ranking module can be verified and
adjusted to ensure that a company continuously provides quality services.
While the customers value in the customer relationship management can be
determined, this model can significantly enhance the ability to attract new
customers. Furthermore, this model can be used in other business sectors to
enhance the ability to identify, acquire and remain loyal and profitable
customers.

V d 3: Industrial Management
Thit lp cc xut nghin cu Inventory management
and related policymaking play a vital role in business
administration, covering the confirmation of orders placed
and their prompt delivery time in order to enhance the
quality of service and operations.
Vn nghin cu While attempting to identify the most
economical purchase quantity, optimum purchasing
opportunities and optimum stock policies, conventional
mathematical approaches adopted in previous inventory
management-related research fail to consider a choice
relation among relevant stock prices, including choice
relations in the service level of the stock and total cost of
the stock, as well as the ability of different stock policies to
produce different stock cost associations.

V d 3 (cont.)
c im k thut nh lng ca vn nghin cu
For instance, while inventory management in Taiwanese
business administration has an implementation rate of
37%, effectively promoting the performance of operations
only requires an implementation rate of 19%.
Tm quan trng ca vn nghin cu The inability to
improve upon conventional inventory management
practices makes it impossible for academic researchers to
analyze effectively all relevant commercial activities in
Taiwan, including accuracy in ordering prediction, current
market trends and the operational performance of
individual enterprises. Moreover, incorrect inventory
management practices will cause enterprises to make
wrong decisions in production management.

V d 3 (cont.)
Mc tiu nghin cu Based on the above, we should apply various
combinations of stock prices, strategies of service level and optimized model
decision system to strengthen the effective management of stock, dynamic
simulation and analysis of an enterprises performance.
Phng php t c mc tiu nghin cu To do so, the stock
policy, stock cost, service level and lack of goods strategy can be analyzed
using a dynamic model. A criterion to assess the operational performance of
enterprises can then be designed based on interviews with experts in the
field.
Kt qu d kin Once established, a stock administrative decision system
can calculate effectively the most economic amount for purchase, the
optimal purchase opportunity and optimal stock policy.
ng gp trong lnh vc l thuyt v thc tin Importantly, the proposed
stock administrative decision system can identify the most economical
purchase quantity, optimal purchase opportunity and optimal stock policy,
thus enabling administrators to make the best decisions and enhance the
performance of operations.

V d 4: Healthcare Management
Thit lp cc xut nghin cu Changes in Taiwans National Health
Insurance policy have led to stringent competition among an increasing
number of hospitals to receive case payment for treating patients given a
fixed allocated budget, necessitating that hospitals change their
management approaches to remain competitive.
Vn nghin cu Given the increasingly competitive medical treatment
services offered nationwide, conventional management methods have lost
their competitiveness in handling case-payment schemes owing to the
inability to fully understand market needs, which is essential to establishing
an effective strategy to increase revenues.
c im k thut nh lng ca vn nghin cu For instance,
each of the five hospitals in Hsnchu, Taiwan has lost $NT 1,200,000
annually in revenues owing to the inefficient management of case-payment
schemes.
Tm quan trng ca vn nghin cu The inability to handle casepayment schemes effectively will lead to a further loss in hospital revenues,
eventually leading to a reduction in personnel and community services.

V d 4 (cont.)
Mc tiu nghin cu Based on the above, we should develop an effective
quality control index based on customer relations management to analyze how
individuals select a hospital to receive medical treatment, thus providing a
valuable reference for policymakers in the medical sector.
Phng php t c mc tiu nghin cu To do so, a questionnaire
can be designed to understand the varying levels of medical treatment quality.
The AHP method can then be adopted to distinguish between satisfactory and
unsatisfactory medical treatment. Next, the quality of medical services in
individual hospitals can be determined using the quality control index.
Kt qu d kin As anticipated, by incorporating AHP, the proposed quality
control index can evaluate individual attitudes towards medical service quality,
thus enhancing the management quality and competitiveness of hospitals, as
evidenced by increased revenues.
ng gp trong lnh vc l thuyt v thc tin While attempting to enhance
medical quality island wide, the proposed index can more accurately assess the
quality of services in hospitals better than conventional management methods
can.

Ti liu tham kho


Knoy, T (2002) Writing Effective Work
Proposals. Taipei: Yang Chih Publishing

Further details can be found at


http://www.chineseowl.idv.tw

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