Professional Documents
Culture Documents
Raju Varghese
Caterpillar’s Success
Premium Performance
Efficient Dealership System
Superior Service
One Stop Buying Alternative
Good Financing
Marketing : Peter Drucker
Marketing
Burnol
Fevicol
Crocin
IODEX
The Book of Five Rings
Miyamoto Musashi
Know the smallest things and the biggest things, the shallowest
things and the deepest things. As if it were a straight road mapped
out on the ground ... These things cannot be explained in detail.
From one thing, know ten thousand things. When you attain the Way
of strategy there will not be one thing you cannot see. You must study
hard.
The Art of War - Sun Tsu. [1:18]
Hence, when able to attack, we must seem unable; when using our
forces, we must seem inactive; when we are near, we must make the
enemy believe we are far away; when far away, we must make him
believe we are near. [1:19]
Planned Contraction.
Give up territories that you cannot defend:
Strategic Withdrawal
Reassign resources to stronger territories
Market Challenger Strategies
FRONTAL ATTACK
FLANK ATTACK