Business Plan – The Desert Rainbasera

by :
GAUTAM BUCHHA
PGPSE PARTICIPANT
(Business Plan prepared as a part of PGPSE submissions)
AFTERSCHO☺OL
centre for social entrepreneurship
sivakamu veterinary hospital road
bikaner 334001 rajasthan, india
9928423518,gautambuchha@gmail.com
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 What is rainbasera?

It is a Hindi word – which means a place where

nomads stay
thus it is a place where a visitor would stay for some
time.

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 For whom ???
For students of anthropology / sociology / rural
studies / rural business / rural marketing
for those interested in studying culture / folk
art / traditional societies / community
for those interested in understanding rural life
of India
for those interested in adventure tourism /
sustainable tourism
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 CONCEPT MARKETING

This is a new concept and will require concept

marketing – we have to clarify people about
how this concept will operationalise
we have to tell people about how rainbasera
will give a new thinking to them and a
freshness that they require

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 Benefits offered
A tourist will come and stay in a village – as a
part of that village for 3 to 6 days and
experience the village life
it will be like an extended family – where the
tourist will live the life as the villages live – in
same dress, same food, same living style and
spend his time leisurely talking to villagers and
watching folk artists
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 Our place

We are starting this in a very poor village in

Rajasthan (near Bikaner) – the village is so
poor that there is not even proper sanitation
facility – so we start with a common sanitation
facility for the village (with support from
SULABH SAUCHALAYA) human waste will
be used for generating bio-fuel
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 Shape of rainbasera

These will be tenthouses located just near

village – with required minimum amenities for
foreign tourists – with attached bathrooms
construction cost will be less – as these will be
tent houses

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 Daily life for tourists

The tourists will spend their day with villagers

– roaming around in the village – they will be
accompanied with some guides, who will help
them in mingeling with the local residents. The
local residents will be requested to provide
them food and keep them as their personal
guests – at their home
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 Night schedule

During night, the tourist will return back to tent

house – where he will be briefed about the
village, its culture and rituals. The tourist will
also watch folk dance and participate in folk
activities during night. He will again join the
villagers next morning.

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 Fun and Enjoyment

The tourist will participate in many fun and

entertainment activities like : Kho-kho, hide
and seek, langdi tang, kabbadi, andhi patti,
gulli danda, kite flying, satolia, camel riding,
etc. They will also talk with the local school
boys and girls and share their school
experiences and will mingle with the kids
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 Financial plan
Advertisements – through some sponsors / partners
Tent house expenses (one time : Rs. 5 lakhs)
daily expenses : Rs 1000 perday per tourist (includes expenses on
food, dress, water etc. )
tourist guide & village supporters : Rs. 1000 per day per tourist
camel riding – on demand – to be paid by tourist - Rs. 300 per
tourist
Sanitation centre (with support from Sulabh International ) : Rs.
2000 per month
publicity marketing etc : Rs. 20000 per month
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 BEP

We are planning to charge $100 per tourist per day – so estimate to

save Rs. 2000 per tourist per day
we have to get 40000 per month to survive (excluding
advertisements – which will be borne by sponsor) : 40000/2000 = 20
tourists – so we need at least 20 tourist days per month to survive -
we shall contact foreign universities / institutions to send information
about this.

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 Marketing Plan

We shall publicize it on national geographic

channel, discovery channel and send
information mailers to departments of history/
anthropology / sociology / rural development
in universities all over the world. We shall also
connect with tourist chains all over the world
for eco-tourism
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 Merits / demerits of the plan
• Requires less investment – quick to operationalise – quick to
invest
• Requires less technical expertise
• Easy to handle
• Requires service orientation and customer orientation
• Promote eco-tourism
• Funding agencies / sponsors may support the plan as per its
social orientation and good ideas

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 Critical issues
We shall approach big companies for
sponsorship of advertisements / publicity
material for us
we shall approach government / Sulabh
international for support
we shall approach ambassies / universities to
publicize us
we expect that they all will support us.
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 Open invitation

If you are interested in working in partnership,

please contact me. If you are interested in other
such business plans, contact me or my class
mates. Get thousands of amazing business
plans – we will simply change the world. Join
PGPSE and promote entrepreneurship

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 The last thought
If you are really competent, brilliant, and
outstanding person, why dont you become an
entrepreneur, if you are incapable, in-decisive,
and lacking in ideas, continue with the job you
are doing – dont become entrepreneur.
Promote Afterschoool Entrepreneurship clubs
in your group / school / college / institutions
and break the shackles of our mind.
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 THANKS....
GIVE YOUR SUGGESTIONS AND JOIN
AFTERSCHOOOL NETWORK / START
AFTERSCHOOOL NETWORK IN YOUR
CITY
GAUTAMBUCHHA@GMAIL.COM
PGPSE – WORLD'S MOST
COMPREHENSIVE PROGRAMME IN
SOCIAL ENTREPRENEURSHIP
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