Professional Documents
Culture Documents
SUBMITTED BY
Rajveer
Khushboo
Anshuman
Pankaj
Priyanka
Vinit Bansal
Pragati
WHAT IS SHRM?
Strategic human resource management
has been defined as ‘the linking of
human resources with strategic goals
and objectives in order to improve
business performance and develop
innovative organizational culture that
foster innovation and flexibility.
HR STRATEGY
OPTED BY
“WHIRLPOOL”
April 25, 2006 ,Whirlpool Corporation
net sales = US$3.5 billion
net earnings during that period =
US$118 million
Analysts attributed this increase to the
company's innovative products.
Whirlpool had come a long way from where
it had been in the late 1990s .
"I-box" strategy.
RESULT
revenues from innovative products were
almost US$800 million in 2005 as
compared to just US$10 million in 2001.
The share price had also doubled.
Between 2003 and 2005, Whirlpool's
revenues had grown at an average of 9%
per annum
As of April 2006, Whirlpool's innovation
pipeline had 568 projects under
development of which 195 were being
scaled up for commercial launch.
The company expected these new
appliances to rake in another US$ 3.3
billion in annual sales once they were
launched
CONCLUSION
HR strategies when aligned with the
business goals of the organization, at
whirlpool, worked as a turnaround strategy
and changed the face of the company
completely.
Every organization can thus, rely on the HR
strategies partially, if not completely, and
create the magic of success.
Thank You.
Strategic Hrm Business Strategy
A good strategy succeed Strategic HRM and Business Strategy
business strategy, one which is likely to succeed, is informed by
people factors.
One of the driving factors behind the evaluation and reporting of human
capital data is the need for better information to feed into the business
strategy formulation process.
In the majority of organizations people are now the biggest asset. The
knowledge, skills and abilities have to be deployed and used to the
maximum effect if the organization is to create value.
The intangible value of an organization which lies in the people it employs is
gaining recognition by accountants and investors, and it is generally now
accepted that this has implications for long term sustained performance.
It is therefore too simplistic to say that strategic human resource management
stems from the business strategy.
Strategic Strategic HRM and Business
Strategy