Business Plan

Your logo here.

BEYOND THAT HILL VENTURES, INC. 2014

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Table of Contents
1. Title
2. Table of Contents
3. Team
4. Mission Statement
5. Future of (Your Space)
6. Projected Market Size
7. (Your Space) Is Market-ready
8. Macro Trend
9. Problem, Solution, & Approach
10. Our Product/Service
11. Marketing/Sales Plan Strategy
12. Business Development Objectives
13. Pricing for Product/Service
14. Competition
15. Existing & Future Financing
16. Use of Proceeds
17. Projected Cash Flow
18. Conclusions
BEYOND THAT HILL VENTURES, INC. 2014

Team

Your logo here.

Photo (optional).

Photo (optional).

YOUR NAME

YOUR COTheir current/previous job

FOUNDER/CTOS
A condensed title
description of their
past positions
held, experience, &
NAME

Your current/previous job title

A condensed description of your
past positions held, experience, &
accomplishments.

EMPLOYEE NAME

accomplishments.

EMPLOYEE NAME

Their current/previous job

A condensed title
description of their

Their current/previous job

A condensed title
description of their

past positions held, experience, &

accomplishments.

past positions held, experience, &

accomplishments.

BEYOND THAT HILL VENTURES, INC. 2014

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Mission Statement

This is your companys stated

(Prediction usually includes details about macro market
mission.
that youre
focusing on.)

BEYOND THAT HILL VENTURES, INC. 2014

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Future of (Your Space)

This is your future business

(This statement should be bold & far reaching.)
prediction.
-

BEYOND THAT HILL VENTURES, INC. 2014

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Future of (Your Space)

(Use a chart to substantiate a future prediction.)

YOUR SPACE

2014.0
2015.0
2016.0
2017.0

Source: a third-party research source, 2014.

BEYOND THAT HILL VENTURES, INC. 2014

Projected Market Size

Your logo here.

Describe the market that youre measuring.

Annual Widget Sales

BILLIONS 8
OF DOLLARS
7
6
5

Annual Widget
Sales

4
3
2
1
0

Year 1 Year 2 Year 3 Year 4 Year 5

Source: a third-party research source, 2014.

BEYOND THAT HILL VENTURES, INC. 2014

TIME

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(Your Space) Is Market-ready

This is a statement describing why

the market is ready for your
product/service.
Image portraying an
example of a reason

Image portraying an
example of a reason

Image portraying an
example of a reason

Supportive
description of the
reason

Supportive
description of the
reason

Supportive
description of the
reason

BEYOND THAT HILL VENTURES, INC. 2014

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Macro Trend

This is a statement describing an

industry-specific trend observed in consumer activity,
illustrating a need for your product/service.
EXAMPLES OF THE TREND IN THE MARKET

Image portraying the trend

Image portraying the trend

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Macro Trend

50%
90%

of consumers/clients perform a
particular activity

of consumers/clients perform a
particular activity

Source: a third-party research source, 2014.

BEYOND THAT HILL VENTURES, INC. 2014

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Problem, Solution, & Approach

PROBLE
M:
SOLUTI
ON:
APPROA
CH:

Identify a unique and

persistent problem existing
within your space.
Articulate your companys
solution.
Detail your companys unique
approach to implementing a
solution.

BEYOND THAT HILL VENTURES, INC. 2014

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Our Product/Service

FEATURE:

Description of a main feature

built into your product/service.

FEATURE:

Description of another main

feature built into your
product/service.
Price points for your
product/service.

PRICE:
DETAILS:

Any other significant details

that arent immediately
obvious about your
product/service.
BEYOND THAT HILL VENTURES, INC. 2014

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Our Product/Service

Screenshot or model of product/service

Screenshot or model of product/service

BEYOND THAT HILL VENTURES, INC. 2014

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Marketing/Sales Plan Strategy

Paid

Unpaid

SEM
Affiliate ads

PR

SEO
Social media
posts

Offline

Press
releases
Discovery
piece

Conferences/eve
nts

BEYOND THAT HILL VENTURES, INC. 2014

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Business Development Objectives

Direct

Indirect

Sales to
vertical

Looking for
channels (list of
verticals or
marketing
companies)

BEYOND THAT HILL VENTURES, INC. 2014

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Pricing for Product/Service

Create an assumption that supports your
pricing plan.

OUR PRICING:
Screenshot of product
or image of customer

$00 $00

OR PER MONTH
PER
(Any further
(Any further
TRANSACTION
details
worth
mentioning.)

BEYOND THAT HILL VENTURES, INC. 2014

details
worth
mentioning.)

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Competition

Your logo here.

Your logo here.

Their logo here.

Their logo here.

Their logo here.

YOUR
COMPA
NY

COMPE
TITOR

COMPE
TITOR

COMPE
TITOR

Model

Model

Model

Model

Feature
s

Feature
s

Feature
s

Feature
s

Strateg
y

Strateg
y

Strateg
y

Strateg
y

Price

Price

Price

Price

BEYOND THAT HILL VENTURES, INC. 2014

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Existing & Future Financing

CURRENT INVESTOR(S)

Statement regarding the total amount of capital invested to date.

Total: $$$

FUNDING GOAL

Statement regarding the total amount of capital you are seeking.

BEYOND THAT HILL VENTURES, INC. 2014

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Use of Proceeds

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Category
Administrativ
e
Professional
Infrastructure
Promotion
Compensatio
n
Total

Year 1

Year 2

Year 3

69,600

169,725

172,200

69,000
11,900
111,739

126,000
18,700
455,830

126,000
1,700
534,066

440,167

1,896,875

2,187,825

$702,406

$2,667,130

$3,021,791

BEYOND THAT HILL VENTURES, INC. 2014

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Projected Cash Flow

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Year 1

Gross Revenues
Direct Marketing
Gross Profit
Expenses
NET INCOME

Year 2

Year 3

$165,780 $1,099,641 $5,655,882

$67,060
$268,242 $340,195
$98,720
$831,400 $5,315,686
$623,446 $2,380,189 $2,161,346
$(1,548,78
$(524,726)
9)
$3,154,341

BEYOND THAT HILL VENTURES, INC. 2014

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Conclusions

Huge market opportunity.

Company is uniquely positioned to take advantage
of it.
Company has a superior offering.
Product/service is defensible.
Company has the right people to execute it.

BEYOND THAT HILL VENTURES, INC. 2014

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