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History

In 1948,the operations
started……..

The core purpose of


“Creating Brands that people
Love….”

They collaborate and work as


teams to convert the
products into BRANDS……
Cadbury India
Type Public Limited
Company
Founded 1948

Headquarters Mumbai, Maharashtra,


India
Key People C Y Pal
-Chairman
Matthew Cadbury-
Managing
Products Chocolate
Director
Confectionery, Milk
Rajiv Wahi -Vice
Food Drinks, Malted
Revenue Food Drinks,
Rs.19.90 Coated
billion
Chairman
Wafer Biscuits, Candy,
Employees Gums
Approximately 7500
only in India
Cadbury’s Brands
Cadbury’s Brands
VISION:-
“Life full of CADBURY and CADBURY
full of Life!”

Mission:-
Compete in though but fair way

Put quality and safety at ‘HEART’


of all activities

“Cadbury in Every Pocket!”


Objectives:-
Ø No compromise on quality and
margins.
Ø
Ø Rural India’s coverage.
Ø
Ø Efficient utilization of
tangible and intangible assets.
q
Human resource
strategic
management
Formulation and
Implementation

Diversity and Opportunity

Policy

Consultation and Dialogues

Remuneration and Reward


Development and
training

Learning and Development

vHealth and safety


v
Financial strategic
management

Dividend
Dividend Dates
Ordinary Shares Final Dividend Interim
For 2008 Dividend for
2009
Ex-Dividend 22 April,2009 16 Sept,2009
Dates
Record Date 24 April,2009 18 Sept,2009
Dividend 22 May,2009 16 Oct,2009
Payment Date
FINANCIAL ASPECT
FROM 2003 TO 2007 ( LEFT TO

RIGHT )
OPERATING REVENUE

IN MILLIONS
Net profit
FROM 2003 TO 2007 ( LEFT TO
RIGHT )

IN MILLIONS
Shareholding
pattern
As par 22 May,2007

Share Capital Rs.35.7 Crore


Face Value Rs.10/-
Currently Trading Rs.418/-
Outstanding Amount Rs.3.57 Crore

Market Capitalization Rs.1990.52 Crore


Performance of
segment
Items Sales Value
in (Rs. Lakhs)

12/ 2003 12/ 2007 % Change

Malted Foods 11436.90 13144.75 14.93%

Cocoa Powder 747.22 723.94 -3.12%


and Drinking
Chocolates
Chocolates, 38923.60 43245.03 11.10%
Coated Wafer
Biscuits and
Sugar
Confectionery
Marketing strategic
management
Sales Process Co

Suppliers warehouse

Manufacturer wholesale Consumer

Suppliers warehouse

Manufacturer wholesale

Suppliers warehouse retail

Consum
Public relation
advertisement
Survey of 100
people
Cadbury case
HOW THEY WON THE BATTLE
AGAINST WORMS

REMEDY

MARKETING CHALLENGE AND OBJECTIVES

STRATEGY

CAMPAIGN RESULTS AND MEASUREMENTS


Future perspective
Reducing manufacturing cost

Opportunities in SAARC region.

Broadening the consumer appeal


and extending its reach in newer
markets.

A new product every year.


Suggestions and
recommendation
üTelevision
ü
üFree Gifts
ü
üReduce Cost
ü
üIncrease no. of Factories
ü
üPESTLE and SWOT analysis
conclusion
Extensive Distribution Network

Creating of Strong Brands

Customization of Products for


India

Leveraging the India Advantage

Huge Market Potential

Managerial Talent
Acknowledgement
We would like to thank our professor ,Mr.
NHAWKAR who was always there to help
and guide us when we needed help. His
perceptive criticism kept us working to
make this project more full proof. We
are thankful to him for his encouraging
and valuable support. Working under him
was an extremely knowledgeable and
enriching experience for us. We are
thankful to him for all the value addition
and enhancement done to us.
THANK YOU !

THANK YOU ! THANK YOU !

THANK YOU ! THANK YOU ! THANK YOU !

THANK YOU ! THANK YOU ! THANK YOU !

THANK YOU ! THANK YOU ! THANK YOU !

THANK YOU ! THANK YOU !

THANK YOU !

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