C

E
N
T
R
A
L
MALL
AHMEDABAD

Location

@
Panchwati crossroads, Navrangpura, Ahmedabad

Concept of - Seamless Mall

Centralis retail hypermarket chain operated by Future Retail
Limited.

Themed on: Shop, Eat and Celebrate

Food Bazaar, Planet M, Salon @ Central, Caf
Coffee Day
, Reliance Time Out, Ethnicity and Planet
Sports
Offers Free makeovers, Free Wi Fi service,
Live DJ

About Central

Centrals differentiation lies in its vibrancy, the seamless experience, the larger
than life faade and the celebratory in store experience .

Central is always buzzing with promotions, events, weekend excitement & a

whole lot more for consumers.

Offerings
Shop
Over 500 national & international brands
Product categories include apparel, footwear, eye wear, watches, cosmetics, fragrances,
sports wear, hand bags, jewelry, accessories, toys & infant accessories & more
Partners like Food Hall, e zone, Home Town, widen the offering basket for consumers

Eat
Food Court

Celebrate
Live DJ/ music, fashion shows, sweepstakes, weekend
celebrations, value added services, multiplex (in few cities) &
more

Central Store Design

A seamless
space
(no boundaries)

Very city
centric

Predominance
of red house
color

A vibrant
faade

Maximizing
productivity
bring alive the
EBO experience

Branding/visibility options for Central

Hoardings

Gondola-End visibility

Standalone Scrollers

Back-lit boards.

Pull downs and banners

Drop down scroll boards

Display panels on the wall

Trolley / Basket branding

Carry Bag branding

In store - promoters

Product Displays
Bill Roll branding
Cash till boards

Glass Windows
Playing pre-recorded ads in the TVs.

Store Operations
Stores shutter will be opened at 7:30 am

The first activity to

happen will be the
house keeping followed
by staff scheduling.

Security opens the tampered

seal and locks in the presence
Supervisor.

The stock outs are

established and
the
replenishments
happen as the day
progresses

First shift staff come at 10:40

The head of the store
inspects all the departments
of the store which is
otherwise called as Floor
Walk.

Conti
All floor manager
department manager
planned day sale

Counting of stock

Global counting
Check shrinkage
internal (paper
shrinkage)
external theft

The Supervisor would ensure that

all cashiers have enough and
correct float cash, whether the
stationery required by them is in
place or not.

The store manager in turn would brief their team

on the achievements of the previous day and the
set targets for the day. During this discussion, any
incidents worth mention.

All the CSAs working in the schedule between 7:30

am to 2:30pm should be present at stores by 7:00
am.

Time when the shutter is opened is registered by

the security in Closing and Opening book and the
entry time of the staff is also registered in Staff
register.

Duties
Of
Store

Manage

r:

Staff attendance: daily store manager

will take the attendance of every
employee
Staff briefing store manager will
discuss previous days targets and
achieved to days targets and special
promos, awareness among the team
members.
Handling CSD activities: The another
work is that the store manager has to
take
responsibility of CSD activities
like exchanges, refunds, customer
complaints & suggestions.

Duties
of
Store

Manag
er

Check list execution: store manager checks the list which

includes stock arrival from warehouse .CSAS attendance and
their work.

Store manager will check everything that are included to

housekeeping like cleaning of floor, baskets, trolleys etc.,.

Store manager will check the stock that are coming from
vendors like fresh choice and send goods which are
damaged.
Store manager keeps some amount in every cash counter
which is useful for change as opening balance. The cashier
signs when store manager gives amount and again he will
sign shift end.


Inventory In Central
General Stock Receiving

Inwards process means stock receiving from vendors and

manufacturing department and receiving damage stock
from stores. In this process they are doing three functions.
1

GRN process receipt note

2
Stock transfer in process
3
Damage transfer in process.

This process will start when the stock

come to ware house from vendor as
per PO (purchase order).

The vendor will come to with invoice

and purchase order .
By using both supervisor will check
cost price of the product ,EAN code of
the product and quality After
checking the stock will send to
warehouse for storing and the
document will go to EDP section to
enter into system .

GRN
Process
In that EDP section they will modify
the cost prices . MRP and quantity if
necessary and finely calculate the
total amount including VAT tax .

If any product is damage the product

return to vendor at same time and the
amount of damage stock will be
deducted from total amount .
After GRN complete the stock will go
put away means storage in racks.

This process will starts when the

stock receive from RPC (main
warehouse) or any other
warehouses.

In the process the merchandiser

will give order to RPC as per
requirement

Stock Transfer
Process
sometimes the stock will come
from another warehouse when
the stock will come from RPC
they will send stock transfer out
report with vehicles

then the inwards supervisor will

check the PO and to report and
then check the total quantity of
the stock .
After that the document will go
to EDP section .In that section
they will enter the stock details
(EAN codes and quantity )after
that stock will go to put away.

Outwards Process

Out wards process means stock dispatching from

warehouse to stores and damage stock dispatching from
warehouse to vendors or manufacturing department in this
process the main functions are:

General
stock
dispatchi
ng
process

F&V
dispatchi
ng
process

Damage
stock
dispatchi
ng
process

General Stock Dispatching Process

General stock dispatching process means the stock sending to

stores as per requirement of the store (indent)

Every day before

closing, the store
manager sends the dayend file means
requirement of stock for
next day(the day-end
file is create by
compare both store
MBQ and store QOH).

This day end file will

come to it department
and the IT manager will
give prepare indent.
This process is done
through automatically
system process

The indent will come in

division wise to each
store that is called pick
list.

Picking & checking process

Picking process means by using pick list the picker will pick the
stock from each division for each store as per QOH of the warehouse
and after picking the stock keep in store bays for checking .
After picking pick list go to EDP for modification and they will
prepare check list by using this check list the checker will the stock
at store bays after check list go to EDP to prepare stock transfer out
report.

Stock transfer out report

After completing
picking and
checking process
the EDP
supervisor will
prepare to report

After this process

the stock will go
for packing and
then loaded in
vehicle for
dispatching.

The QC(quantity
checker )will go
to store with the
TO documents to
deliver the stock
in store.

Staffing

Scheduling the employees store meetings, exit

interviews, motivating staffing.

Supply Chain
The supply chain process in Central is
going on in systematic process
Manufactur
ers

Warehouse

Stores

10 MANTRAS( TEN MUST. Dos)

1. Staff stand at the front of brand area and welcome the customer.
2. If the customer doesnt know where something is, do not point
finger and show instead escort the customer
3. If you see rubbish on the floor .pick it up whether in your section
or not
4. Treat your customer as well as your colleague with respect
5. Get to know your customer build relationship
6. Always smile and greet the customer with Namaste
7. Always willing to help the customer
8. Service the customers need irrespective of which you belong to
9. If you dont know something with of will help you do your job
better for ask help.
10. If you hav no customer in your brand, keep yourself occupied by
ensuring that the merchandise is displayed well section is clean
actively pursue potential customer.

Categories
Central houses over 1000 brands across categories :
Apparels
Eyewear
Watches
Fragrances & Cosmetics
Footwear and Accessories for Women, Men & Children / Infants
Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining
Restaurants, Pubs and Discotheques.
In addition, Central houses Central Square, a dedicated space for product
launches, impromptu events, displays, exciting shows, and exhibitions,
Central flag point to flag off city based events & more.

MEN`S
(Brands )
Formal Wear

Van Hussein
Louis Phillip
Park Avenue
Wills Lifestyle
Success
Lombard
Turtle
Urbana
John Player
Black Berrys
Arrow
Raid & Taylor
Bare

Casual Wear : Rig

Sepia
Bare
Levies'
All
UMM
Spykar
Lawman
Integrity
Arrow
Park Avenue
Jack and jones

Kids wear
brands

Chalak
Rig Kids
Ruff
UCB
Ginny & Gony
USPA
Allen-solly
Bare
Catwalk
Inc.5
Clark
Funskool
Biba Girls
Pink and Blue

thnic Wear :Biba

Trisha
W
Rangmanch
Global desi
Mahhi
Sheq
Aakriti
Aureal

Women wear
Casual Wear : Rig
Sepia
Bare
Levies'
All
UMM
Jealous 21
Lee-cooper
Veromoda
Only
Ajile
109`F

Formal wear : Sculler

Van-heussain
Provogue
Annabel
Wills Lifestyle
Allen-solly

After Sales services

Exchange (within 30 days from the date of purchase )
Process : Customers need to take entry from back entry (meant for staff)

Customer must carry the Bill .

Security guard will issue a note regarding merchandise being carried

inside the Mall .

Customers need to go to CSD and register their concerns and

handover the merchandise to CSD executives .

Then CSD executive will issue Credit Note of worth of merchandise

being given to him by customer for exchange .

Then customer can make purchase and select the required product
and need to go to any of Payment counter and deposit credit Note
being issued and the sum will get deducted from price of fresh
product taken and customer need to pay rest amount , if any.

Floor Planning

Ground and 1st levels are dedicated to women

shopping.

2nd and 3rd level are mens section.

4th level has house hold articles that include

home shopping

Ambience
Visual communication, lightning, color and scent to
stimulate the costumer perceptual and emotional
responses and their by influencing their buying
behavior.
Music played at background mostly was indo-western
music to attract customer.
Uses the vibrant color red through out.

VI
P

L USPA
if
t

Arro
w

Arrow
New York

URBAN
A

V.
Belmon
te

Louis
Phillip
Formal

VAN
HUSSIA
N

to
st

PARK
AVENU

flo
or

Paym
ent
count
er

Manyav
ar

Allen
solly

Louis
Phillip

TURTLE

Payment
counter

or

INDIG
O
NATIO
N

Arrow
Sport

lat
ca
Es

All +
size

Wills
Lifestyl
e

FFacto
r

Akkriti

LOUIS
PHILLI
P

PAR
X

BAR
E

Trail Room

Samsnite

Wild
Craft

Indian Prov
Terrain oge

Carlton

American Tourism

WILD
CRAFT

M
LOMBAR
D

JOHN
SCULLERS
COLOR PLUS MILLER

Daniel
Heacht

Raid &
taylor

SUCCEConverse
ARROW
Black Berry
SS

John

30

Player

CAT
WA
LK

BAR
E

INC.
5

JO
NY

st

flo

Belmon
te

V.

or

TRIAL
ROO
M

r
o
t
ala
c
Es

nd
u
ro oor
G
fl
to

CHICCOPINK & BLUE

B
O
AR
ED

to

BIBA
GIRLS

or

Manyav
ar

CLARK

LITTLE TITLE

FRANC
E
LEORE

LOUIS
PHILI
BUCKR
P
OO
WALK
IN
LILIPUT

G
A
M
ES

PUM
A
M
FUN
SKO
OL

M
PIPPERM
INT

CASH
COUNTER

RED TAPE

Payment
counter

lat
ca
Es

Paym
ent
count
er

CHALAK

Akkriti

ROCIA

HUS
H
PUPP
IE

FFacto
r

BONNI
E
JEANS
CATM
OSS

ALLEN
SOLLY

Allen
solly

RUFFS

TRIAL ROOM

RIG
KIDS

UC G USPA
INI
B
&

LIFT &
BACK

ECARE

TOYS
SECTI

ECARE

31
PANASON
IC

SAMSUNG MATT

John
Mille
r

Deni
zen

JM
SPYKA
R

Praline

Status
Quo

rt
o
Sp

Ajile

Lee
cooper

Bare

Tr
ail
Ro
o
m

Urban Yoga

Escalator to 4 floor
th

USPA

Tr
ai
l
R
o
o
m

In
excess

Payment
counter

Lawman
Integrity
Flying Machine

Paymen
t
counter

BOSSI
NI

LEVI`S

Wrangler

Customer
Service
Desk / Wi-Fi
central /
Gift Central

Jack
&
Jone
s

Ajile

M
UM

Fire
Lift
Exit
Celi
o

PLAN
ET
SPOR
T

Manchester
United

Pum
a

Speedo

Fire
Exit

Spa
dlin
g

Nike

Lee

FILA
Cooper

Law
Man

Vio

Lee

Pepe
London

Converse

LOTTO

Reebok

32

Adidas

VM
The store will showcase party fashion with the help of extensive
VM initiatives

Promotions
Events celebrated through out the year
Friday Fashion

360 Consumer Engagement Plan

January campaign will be promoted extensively on ATL & BTL with spends
of over Rs. 3.5 crores

ATL

Print
Radio
Outdoor
SMS blast
PR
Social media

BTL
In-store announcements
VM
Activation in
households/ corporates
in the catchment

Print Media Plan

The promotion will be backed by 2 insertions in the leading print

dailies in all the cites where Central is present with advertising in
city supplements of Times of India, Hindustan Times & others

Compiled By:
Abhishek Kumar
Dipraj Sinha
Mehta Vitika
Mukesh Dhurve
Sanjeet Singh