Professional Documents
Culture Documents
Photography
AIDA
A picture must have following things:
Attention(of viewer)
Interest(to keep the attention of viewer)
Desire(to want more)
Action(to urge viewer to react)
Tell a story
Composition
Exposure
Light
Composit
ion 1
Principle
Un-clutter the picture. Zoom in.
Compositi
on 2
Principle
unless its
a reflection
The center of the frame is the weakest place -- it's static, dull,
and gives no value to the context. The more you move the subject
away from the center, the more relevance you give to the context
Rule of thirds
Aphotoismoreinterestingifthesubjectis
NOTdirectlyinthecenter.Tryplacing
yoursubject1/3totheleftorright,or1/3
fromtoporbottom.
Compositi
Principle 3
Use of frames, lineson
& diagonals
Compositi
Principle 4
on
Dramatic Perspective(POV)
Exposure
Aperture
Shutter speed
ISO
Apertu
Principle
re
Affect depth of field (range of distance in focus)
Principle
Shutter
Speed
Absolutely sharp images are not always the best. They can look static
and dull. At slow shutter speeds the camera blurs the image of moving
objects, and can create a more convincing image of movement.
ISO
Setting
ISO measures
the sensitivity
of the image
sensor. The
lower the
number the less
sensitive your
camera is to
light and the
finer the grain.
Principle
Set the lowest setting
possible to avoid noise
ISO 100
ISO 3200
Ligh
t
Principle 1
Avoid using flash, even
for night shots
The
indiscriminate
blast of flash
destroys the
intimate
mood of
existing light
Ligh
t
Principle 2
Side Lighting instead of
front or overhead
(noon-time) lighting
Ligh
t
Principle 3
Use fill-in flash, for backlit
situations or overhead
sun.