Professional Documents
Culture Documents
in a World of Diversity
Chapter 3 - 1
Learning Objectives
Discuss the challenges and opportunities of
intercultural communication
Define culture and explain how it is learned
Define ethnocentrism and stereotyping, then
give three suggestions for overcoming these
limiting mindsets
Chapter 3 - 2
Learning Objectives
Explain the importance of recognizing
cultural variations and list eight categories of
cultural differences
Identify the steps you can take to improve
your intercultural communication skills
List seven methods for writing clearly in
multi-language business environments
Copyright 2010 Pearson Education International
Chapter 3 - 3
Communication
in a Diverse World
The concept of diversity
Individual characteristics
Individual experiences
Intercultural communication
Cultural backgrounds
Cultural differences
Copyright 2010 Pearson Education International
Chapter 3 - 4
Opportunities in a Global
Marketplace
New customers
New labor sources
New job possibilities
Chapter 3 - 5
Advantages of a Diverse
Workforce
Connect with customers
Expand talent pool
Chapter 3 - 6
Challenges of Intercultural
Communication
Motivating employees
Communicating with employees
Promoting harmony and cooperation
Chapter 3 - 7
Enhancing Sensitivity to
Culture and Diversity
Understanding the concept of culture
Overcoming ethnocentrism and
stereotyping
Accepting variations in a diverse world
Adapting to other business cultures
Adapting to U.S. business culture
Copyright 2010 Pearson Education International
Chapter 3 - 8
Chapter 3 - 9
Characteristics of
Cultures
Cultural assumptions
Automatic
Coherent
Complete
Chapter 3 - 10
Negative Cultural
Attitudes
Ethnocentrism
Xenophobia
Stereotyping
Chapter 3 - 11
What Is Cultural
Pluralism?
Accepting multiple cultures
Avoiding assumptions
Avoiding judgments
Acknowledging distinctions
Chapter 3 - 12
Recognizing Variations
in a Diverse World
Contextual
Age
Gender
Social
Religion
Nonverbal
Ability
Chapter 3 - 13
Cultural Context
Decision making practices
Problem solving techniques
Negotiating styles
Chapter 3 - 14
Chapter 3 - 15
Social Behavior
Differences
Work and success
Roles and status
Use of manners
Concepts of time
Future orientation
Openness and inclusiveness
Copyright 2010 Pearson Education International
Chapter 3 - 16
Nonverbal Differences
Greetings and touching
Personal space
Facial expressions
Eye contact
Posture
Formality
Copyright 2010 Pearson Education International
Chapter 3 - 17
Differences in Age
Youth-oriented
Senior-oriented
Multi-generational
Chapter 3 - 18
Gender Differences
Existing workplace cultures
Communication styles
Chapter 3 - 19
Religious Differences
Personal beliefs
Workplace issues
Chapter 3 - 20
Ability Differences
Assistive technologies
Customers
Colleagues
Employees
Chapter 3 - 21
Chapter 3 - 22
Chapter 3 - 23
Improving Intercultural
Communication
Study other cultures and languages
Respect communication styles
Speak and write clearly
Listen carefully to others
Use interpreters or translators
Help others adapt to your culture
Copyright 2010 Pearson Education International
Chapter 3 - 24
Chapter 3 - 25
Learning Languages
Facilitate communication
Promote business relationships
Chapter 3 - 26
Respecting Communication
Preferences
Degree of formality
Level of directness
Writing or speaking
Chapter 3 - 27
Writing Clearly
Clear Language
Conciseness
Transitional Elements
International Addresses
Audience Expectations
Chapter 3 - 28
Chapter 3 - 29
Translators or
Interpreters
Human beings
Interpretation, cultural context, nonverbal cues
Computers
Translation, words and phrases, gist of
the message
Copyright 2010 Pearson Education International
Chapter 3 - 30
Chapter 3 - 31