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WHAT HAVE YOU

LEARNED FROM YOUR


AUDIENCE FEEDBACK?

Whilst we worked on our three ancillary products our main


aim was clarity within the audience about the marketing
package we were trying go create and the chosen genre of
horror, as well as our sub-genre of human monster. After
creating the final media marketing package, we were able to
check how appealing it was to the audiences in which we
are trying to target, as we were able to set up a
questionnaire in order to get a clear understanding of their
thoughts of our product. This enabled us to measure how
effective we were in creating our marketing package. For our
questionnaire 9carried out on
http://www.surveymonkey.com)we was able to get 50
participants to answer, In order to have a large range of
responses to analyse (Quantitative Data.) We also uploading
our products on popular social media sites, such as twitter,
Instagram and Facebook, in order to gain feedback from
mainly our target audience and receive responses and
opinions written by these (known as qualitative data).

Analysing our feedback from the survey, it is


obvious that we successfully portrayed the
horror genre through our trailer as 94% of our
participants were able to select the right genre
of. This feedback portrays that we effectively
connoted the genre using the forms and
conventions of a typical horror. In addition to
this, aspects of human monster is evidentially
reflect throughout the sequence. however 4%
that suggested this was partly a thriller is also a
vital piece of information for us , as although
the trailer was of the Horror genre, we did also
use typical conventions of a thriller like,
mystery and suspense for example in particular
shots, the masked villain is never revealed to
the audience, and the audience are also
unaware of what has happened to Charlotte,
which creates a mystery and suspense, but
these are also key elements of the horror
genre , as leaving the audience on a cliffhanger, leaves the audience more intrigued and
wanted to know what is going to happen in the
whole film.

through our trailer as 94% of our


participants were able to select the
right genre of. This feedback portrays
that we effectively connoted the genre
using the forms and conventions of a
typical horror. In addition to this,
aspects of human monster is
evidentially reflect throughout the
sequence. however 4% that suggested
this was partly a thriller is also a vital
piece of information for us , as
although the trailer was of the Horror
genre, we did also use typical
conventions of a thriller like, mystery
and suspense for example in
particular shots, the masked villain is
never revealed to the audience, and
the audience are also unaware of what
has happened to Charlotte, which
creates a mystery and suspense, but
these are also key elements of the
horror genre , as leaving the audience
on a cliff-hanger, leaves the audience
more intrigued and wanted to know
what is going to happen in the whole

Analysing all aspects which impacted greatly on our


trailer, as the narrative being portrayed is a key point
in creating a successful trailer and appealing to our
audience. During the production we wanted clarity in
the narrative, this was done by introducing the
characters within the first act and the environment, as
well as the storyline .within the next two acts that
Charlotte has gone missing by a masked villain, and
her father seeks out to find her. Additionally using the
three act structure created use a base to follow. After
audience feedback, expressed that we was successful
in constructing the narrative throughout the trailer, as
98% of participants selected that the narrative was
clearly represented to them. Therefore we were
effective in producing a trailer of the horror genre.
however 2% of individuals did not find this trailer was
clear and precise, in understandable due to the fact
that Charlotte is presented as a victim through the
first and the second act, as her dad shows her no love,
and she is brutally kidnapped, but however, within the
ending, the last quick shot is shown of charlotte is a
different light, she is no longer the victim, rather
villainess, which may cause confusion. However for
the majority it is a clear outline and we have been
able to provide clarity within out trailer, and therefore
the narrative throughout has been successfully
obtained.

We were able to appeal to the target


audience as 100% selected the age was
15-24 year olds. Which was what we were
mainly aiming to target. This may be
because of the construction of character
with charlotte being a young teenage girl
many young teenage align themselves
with her. As well as this the trailer presents
family struggles therefore appeals to wide
range of people , as many of the older
generation find it hard to connect with the
younger generation just like it is presented
in our trailer. However after reflecting post
production, I have concluded that our
trailer could appeal to the different age
ranges because of this for example like I
said the older generation. in addition, as
although the survey suggests different, the
upload on Facebook it showed that older,
yet younger generation are interested , as
they all commented their opinion enabling
a wide range of accurate feedback of all
demographics. Therefore this suggests
that we are able to appeal to a much wider
audience of all age group if we wanted.
And therefore have effective overall.

Our target audience that answered the


questions believed that that amount if setting
and locations we used was extremely effective.
Within our research and planning we decided
that the main location in which we were going
to film our trailer in was the normal suburban
house in order for the film to be carried out in a
realistic setting with a realistic normal family
lifestyle being portrayed. We also decided to
use other setting which were more isolated, like
Banstead woods and the Croydon airfields as
well as public busy locations like the waterloo
bridge. The use of numerous locations enabled
us to effectively show a shift in narrative and
act. After analysing before I go to sleep that
also had numerous settings which we believed
was extremely effective an therefore used it in
the same way. We also liked the idea of the
multiple locations they used within the montage
and therefore we were also inspired by this idea
in order to use setting to portray time is running
out and chaos ( a sense of panic) the three
locations we used within this part, was the
house where carol received body parts, the
woods where mark is looking for charlotte and
at the very end the waterloo bridge highlighting
charlottes real location at that time

Within the research and planning


stage, we thought long and hard
on a effective title that would
conform to the horror genre as
well as reflecting the narrative at
the same time. Looking at the
feedback it is evident that the
title the final plea appealed to
the whole of our target market.
Meaning that they think the name
fits in perfectly with the storyline.
But also shows that we are able
to (using the title) link to the sub
genre of human monster, as the
title suggest that someone is
begging for something. However
the audience are unaware of what
this might be therefore this is an
effective title as it also is able to
create mystery

Looking at the audience feedback it is evident


that we are able to appeal to the wider
audience seeing as 100% said they would like to
go see the film. As well as this we also receive
qualitative feedback, which came back
extremely positive as many asked if we had
actually made the film and if so can they watch
it. Therefore I believe that the overall trailer was
a success and of an extremely high standard

Whilst we put together our poster, we


had to make sure that it conformed to
the horror genre. For example using
specific colours like black and red, we
decided to use throughout. We used
black as the background and red as the
tagline. This helped represent horror
through this as the colour black is
associated with elements such as
darkness and evil and red is associated
with elements like red and danger. All
these elements are main themes which
are present within the horror genre. We
took inspiration from the film poster
Annabelle as we used a close up half
image of the mask in the same way
which gave a sinister feel as half the
identity is hidden. Therefore this is
probably the reason why we got 100%
of positive feedback from the audience
say the poster was effective in
conveying the horror genre. This is
extremely helpful piece of information
as we knew then that our poster fit well
with the other two products as a horror
package.

Analysing the feedback from the survey monkey ,


it is clear that there were extremely impressed
with the magazine as they thought it was very
effective in promoting our film (100%). The
magazine electric sheep is a magazine I which
promotes independent films and therefore as
perfect to use in order to promote our film.
Therefore to make our cover original we decided
to make it monochrome which I believe was very
effective.

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