Helicopter Ambulance

Yazad Adajania
Rashmi Gole
Prathamesh Kulkarni
Gulshan Vanjani
Prachi Vajani

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IDEA - Provide helicopter ambulance services

Health Care Industry includes hospitals, medicines,

infrastructure, Medical equipments, health insurances,
etc

Health care industry is growing at a CAGR of 15.5% in

India. It is a $120 billion industry in India

Average spending on health care, of families in India, is

10%-15% of their family income

Target market Maharashtra

Maharashtra accounts for 14% of the total road accidents in

India
45,000 deaths in Maharashtra due to road accidents, majority of
which are due to delayed response in medical services

Criticality Discontentment matrix

High Criticality ,
High Discontentment

Services Provided
Feature of the air ambulance
Medical escort 24/7
Availability of doctor and aero
nurse
in air ambulance
ICU to ICU transfers (interhospital
intensive care patients)
Ventilator-dependent patients
Cardiac emergencies
Multi-trauma cases
Spinal cord/head injury
Transplant recipients
Babies and children needing
emergency
Specialized customized
services

Porters 5 forces

Threat of entry - HIGH - Due to large number of

license requirements, Small market size which
does not leave space for other players, huge
investment .
Buyer Power LOW to MEDIUM
Consumer/patients will have low buyer power
whereas insurance companies will have medium
buyer power
Supplier Power MEDIUM Helicopters not easily
available for lease, Fuel at market price
Threat of Substitute MEDIUM Only substitute is
the road ambulance
Competitive Rivalry LOW Air ambulance
industry is at a very nascent stage

Future

Partners Insurance Companies,

Equipment Manufacturers
Customers Hospitals

Team domain bhaad mein jaay

Customer
Segmentation

Middle Class, upper middle class and

HNI

Types of patients
accidents, cardiac arrests

Line of business
Emergency
Prior booking

Distribution Channels

Tie-ups with Insurance Companies

Provision of helicopter ambulance facility in the
insurance policy

Tie-ups with Hospitals

For widening our customer base
Take care of advertising and promotional activity

Have own Direct Sales force

Value proposition

Newness

Accessibility

Speedy Service

Criticality of service

Customer Relationship

Maintaining Customer Relationships will help

companys business model to deeply influence the
overall customer experience

Maintain relations with existing hospitals and have

an aggressive acquisition strategy to acquire
more hospitals

Maintaining good relations with insurance

companies

Providing quality service so that they recommend

it to others

Revenue Stream
Insurance
Premium

From Hospitals

Target No of
No of
people
customers
opting for
expected :Cover :2500
25000
Revenue per
Revenue per
customer :user :- 3000
20000
Total
Total
Revenue :Revenue :Rs. 7.5
Rs. 5 Crores
Crores
Total Revenue :- Rs. 17.5 Crores

Direct
Customers
No of
customers
expected :2500
Revenue per
customer :20000
Total
Revenue :Rs. 5 Crores

Pricing

Major Costs
Helicopter Leases approx 1.1 cr * 5 = 5.5

crore
Fuel Cost approx 6.5 cr
Cost Rs 75000 per kilo litre
Total Flying Hours 25*300*2 = 15,000 hours
Mileage 56.7 litres per hour

Salary & Admin Costs approx 3 cr

Parking Costs approx 1 cr
Total Cost :- Rs. 16 Crores

Cost Structure :- Value

Driven

Basic Service
Distance Within 250 kms and after that Rs

50 per km
Patient and 1 family member

Premium Service
Distance Within 500 kms and after that Rs

50 per km
Patient and 2 family members
Doctor on call

Key Resources

Physical Helicopter which will be taken on

lease, various other medical equipments

Human skilled and experienced staff,

support staff

Financial bank guarantees such as cash,

lines of credit

Key Partnerships

Partnership with hospitals Apollo,

Wockhardt, AIMS

Tieups with insurance companies like

LIC, SBI life insurance, ICICI
prudential life insurance etc