of Faculty Details For Orientation

Welcome
to
Amity School of Business

(Orientation Program, 15-17 July,2015)
Batch 2015-18,19
To Produce
pro - active and
creative
professionals
with functional
orientation, who are
not only problem
solvers or managers
but rather,
Visionaries and
Leaders.
ASB - Mission
2
Programmes
Value Addition
courses, Common
to all programmes
Foreign Business
Language
Behavioral Sciences
English &
Communication Skills
Teaching Pedagogy
Lecture
Tutorial
Seminar
Case study
Group-Discussion
Role Play
Guest Lecture
Industry Visit
23
Academic events organized

by ASB Students
National Seminar on Indias
Economic Health-Major issues
on April 9th, 2015.
Corporate Sustainable Development:
Reshaping our common future
on September 10th, 2010.
23
Exposure to students beyond Academics

Panel Discussion
Amity Youth Festival
Sangathan
23
Placement Cell and Top Recruiters
30
Our Top
Management
Dr. Ashok K Chauhan

Our Honble Founder President
Mr. Atul Chauhan
Our Honble Chancellor
Prof. (Dr.) Balvinder Shukla

Our Honble Vice Chancellor
Prof. (Dr.) Gurinder Singh
Our Honble Amity Group Additional Vice Chancellor
Prof. (Dr.) Alka Munjal

Our Dean (SAA & SS)
Our Dedicated Team

(ASB)
Prof.(Dr.)S.K. Dubey, VSM

Professor
MBA, M. Tech (IE & OR), Ph.D.
Years of Experience: 45
years
Deputy Director Coordination
Teaching
Interest
Operations Management
Quantitative Techniques.
:
&
Research Area : Business Process Reengineering.
Dr. Rishi Dubey

Professor
Ph.D., MBA
Program Coordinator
Years of Experience : 15 Yrs
Teaching Interest :
Management Accounting, Financial Management,
Security Analysis and Portfolio Management
Research Area : Behavioral Science
Dr. Harjit Singh

Associate. Professor
MFC, M. Phil., Ph.D.
Teaching Interest : Financial Management,

Financial Institutions and Markets.
Research Area : Corporate Restructuring,

Mergers and Acquisitions
Ms. Ruchi Khandelwal

Asst. Professor - III
M.I.B., Pursuing Ph.D.
Deputy Director - Academics
Teaching Interest :
Marketing Management, Market Research, International
Marketing, Strategic Marketing & Business Marketing,
Consumer Behavior, Service Marketing
Research Area : Operations, Online Marketing.
Mr. Jitendra Tomar

M.C.A. , Microsoft Certified
Systems Engineer.
Teaching Interest :
Networking Technologies & Securities, .NET, RDBMS,
Visual Studio, SAP and ERP
Research Area: Cloud Computing & Distributed

Architecture
Dr. Priya Solomon

Ph.D. ,M. A. (Eco) UGC- NET
Teaching Interest:
Financial Management,Financial
Accounting, Macro-Economics ,
Micro-Economics
Research Area: Monetary Economics , Finance
Dr. Ruchi Jain

M.B.A., Ph.D.
Program Coordinator (III & IV year)
Teaching Interest : Marketing Management,

Service Marketing, Brand Management, Advertising,
CRM & Strategic Management.
Research Area : Technology & Innovations in

Marketing,
Demographics shifts,
Entrepreneurship &
Green Marketing.
Ms. Mona Chaudhary

MBA, UGC (SLET) qualified
Teaching Interest :
Sales Management ; Direct Marketing
Research Area : Strategic Marketing
Dr. Amit K Mishra

Asst. Professor -III
Ph.D., MBA, M.Com.
Teaching Interest : Financial Services, Wealth

Management
Research Area : Stock Market Analysis
Dr. Supriya Jha

M.A.(Eco.), Ph.D. , UGC NET,
PGDBA
Teaching Interest :
Macro/ Micro Economics, Indian
Economy,
Research
Methodology,
Business
Research
Environment Area : Indian Economy
Mr. Arpan Sinha

Asst Professor - III
M.C.A.
Teaching Interest :
Computer In Management,ECommerce,MIS,Java,Computer
Network, Etc.
Research Area : E commerce and Banking Sector
Mr. Gaurav Shreekant

MBA, M.A. (Economics), UGC NET,
Pursuing Ph.D.
Teaching Interest :
Economics, Business Environment
Research Area : Fiscal Management
Dr. Deepa Kapoor

Ph.D, M.Com, M.B.A., UGC NET
Program Leader 1st Year
Years of Experience : 11
Yrs
Teaching Interest : Marketing research,

Marketing.
Research Area : Services sector, consumer behaviour.
Ms. Divya Goel

Asst. Professor - II
MBA (HR), UGC NET, Pursuing Ph.D.
Program Leader 1st Year
Teaching Interest :
Human Resource management/ Organizational Behavior
Research Area : Conflict Management, Quality of

work life & Corporate Accountability.
Ms. Kushi Sharma

MBA(Mkt. & HRM), UGC NET
Pursuing Ph.D.
Program Leader- IIIrd year
Teaching Interest : Human Resource

Research Area Training & Development
Dr. Ashish S. Noel

Asst. Professor-II
M.Com, Ph.D.
Teaching Interest :
Investment Analysis and Portfolio Management,
Corporate Tax Planning, Personal Tax Planning
Research Interest: Effect of International
Financial events, Changes In Taxation Policy And
Finance Act On Indian Economy
Ms. Nidhi Gupta

Asst. Professor -II
M.B.A.(Mkt), M.Com., UGC NET,
Pursuing Ph.D.
Program Leader- IInd year
Teaching Interest : Marketing Management,

General Management, Business Law
Research Area : Marketing & General Management.
Dr. Swati Mittal

Asst. Professor- II
M.B.A.(HR), M.C.A., Ph.D.
Teaching
Interest
Management
Foundation,
Organisation Development
& Change, HRM, IT
Research Area : Grievance handling system,

Performance
Management System, Knowledge
Mgnt .
Ms. Jayashree Sapra

Asst. Professor-II
MBA(HR), Pursuing Ph.D.
PL II Yr
Teaching Interest : Human Resource Management,
Training And Development, IHRM, Polity And Society,

Business Communication
Research Area : Human Resource Management
Ms. Nishu Singla

MBA, M.Phil,Pursuing Ph.D.
Teaching Interest :
Finance and Entrepreneurship
Development
Research Area : Finance
Ms. Urvashi Verma

M Phil, PGDM, BE, Pursuing Ph.D.
Program Leader- IIIYr
Yrs
Teaching Interest :
Finance
Research Area : Share buybacks and real options
Ms. Ruchika Jeswal

Asst. Professor-II
M.Sc., MBA, UGC-NET,
Pursuing Ph. D.
years
Teaching Interest : Marketing, Brand Management,

Customer Relationship Management
Research Area : Customer Relationship

Management
Ms. Abhilasha Singh

M.B.A. (Mkt & HR), Pursuing
Ph.D

Program Leader I Yr
Teaching
Interest:
Marketing Management, Business

Mathematics, Business Statistics
Research Area : Recent trends in

Marketing.
Mr. Rajesh Kr. Yadav

MCA
Teaching Interest :
Business Mathematics ,
System Analysis and Design,
Database Management
System
Research Area : IT Application in E-Governance.
Ms. Geetanjali Gulati

MBA , PGDCCEM, Pursuing
Ph.D.
Teaching Interest :
Marketing and Business
Communication
Research Area : Experimental Marketing
Ms. Deepali Anand Chopra

MBA, M Phil,Pursuing Ph.D.
Teaching Interest : Marketing

Research Area: Consumer Behaviour
Ms. Bhawana Gupta

Asst. Professor - I
MCA, MBA, M.Phil., Pursuing
Ph.D.
Program Leader II Year

Teaching Interest :
Computer in Management, Analysis and Design of

Business System, E-commerce, Management Information
system, DBMS etc.
Research Area : Information Technology
Ms. Geetika Jain

Asst. Professor - I
B.Tech, MBA, UGCNET, Pursuing Ph.D
Teaching Interest :
Marketing, Information
Technology
Research Area : Brand

Management
Ms. Princy Agarwal

Asst. Professor - I
B. Tech, MBA
Teaching Interest :
Operation Management
Research Area : Rural Management
Ms. Manita Matharu

Asst. Professor - I
M. Com., PGDBM ,M. Phil,
Pursuing Ph. D.
Yrs
Teaching Interest : Marketing Management, Retail
Marketing Management, Advertising & Sales Promotion,

Services Marketing
Research Area : Retail Marketing & Consumer

Behavior
Ms. Richa Manocha

Asst. Professor - I
MBA

Business Communication
Research Interest: Organizational Behavior, Human Resource

Management
Dr. Mitushi Singh

Asst. Professor - I
Ph.D. ,MBA
Teaching Interest : Human Resource

Management, Research Methodology
Research Area : HR Practices In Indian

Retail Industry
Ms. Rajshree Panda

Asst. Professor - I
MBA, Pursuing Ph.D
Teaching Interest :
Marketing
Research Area : Cross culture ,Consumer Behavior,

International Marketing.
Ms. Ashima Ahuja

Asst. Professor - I
MBA
Yrs
Teaching Interest : Brand
Management, Advertising sales and

promotion, Marketing Management
Research Area : Marketing and General Management
Dr Pratibha Garg
Asst. Professor - I
Ph.D , MBA, B.Tech.
Yrs
Teaching Interest : Operation

Research and Human Resourse
Management
Research Area : OR & HR
Ms. Aditi Batheja

Asst. Professor - I
MBA , UGC-NET
Years
Teaching Interest : Communication

skills and Marketing
Research Area : Marketing
Dr. Shruti Rana

Asst. Professor - I
MBA, Ph.D.
Teaching Interest : Marketing, Corporate

Communication and Brand Management
Research Area : Marketing and HR
Ms. Soumya Pandey

Asst. Professor - I
M.COM , UGC NET
Teaching Interest : Finance

Research Area : Port Folio Management
Dr. Ruby Senger

Asst. Professor-I
Ph.D, UGC-NET, MBA,
B.Tech.
years

International Human Resource Management,
Organizational Behavior
Research Area : Talent Management, Role

Satisfaction, Psychological Empowerment
Dr. Deepti Aggrawal

Asst. Professor-I
Ph.D, M. Sc.
years
Teaching Interest : Operational Research,

Quantitative Techniques, Business Statistics
Research Area :Operational Research, Modeling in

Software Reliability and Marketing Management
Dr. Kumar Shalender

Asst. Professor
Ph.D., PGDM, B.Tech
Teaching Interest : Strategic & Marketing

Management
Research Area :Flexible System

Management, Marketing Orientation,
Strategic approach to Marketing
Supporting Staff
Mr. Arun Kumar
Mr. Anil
Chandel
Mr. Suresh Mishra
Ms. Neelam Raina
Ms.Beena Markose
Ms. Surbhi
Sharma
Ms. Rekha
Kanodia
Other Supporting Staffs

Mr. Vijay Suyal
Mr. Bhagwat Singh
Mr. Ramesh Singh
Mr. Praveen Kumar
Mr. Arjun Singh
Dr. (Prof.) Sushil Kumar Sharma

Director
M. Com., Ph.D., UGC Research
Awardee in Management
Years of Experience: 31
years
Teaching
Interest
Strategic
Management and Marketing
Research Area : Strategic Management.
Initial Evaluation through

Proficiency Test
15-07-2015
Basic questions.
What to be taught?
Who will teach?
Where to be taught?
What is the result?
Course
Faculty
Infrastructure
Job/business
ASB - Programmes
BBA
BBA Finance and Accounting
BBA Family Business Management
BBA Marketing and Sales
BBA+MBA (Dual Degree)
BBA
Bachelor of Business Administration is a
professional degree programme.
Oldest programme offered under the
flagship of Amity University.
The programme is divided into six
semesters.
BBA (F&A), BBA (M&S), BBA

(FBM)
Specialized BBA programmes have been well
received both by students and industry.
BBA (F&A) and BBA (M&S) has been
designed considering the sharp interest and
inclination of the students in the fields of
Finance and Marketing respectively.
BBA (FBM) is especially useful for students
who would like to join their own business
after their graduation.
Programme: BBA, BBA(F&A), BBA(M&S), BBA(FBM)

Courses
Sem-1
Sem-2
Core Courses
15
Allied Courses
VAC
SAP Courses
Sem-3
Sem-4
16
18
Specialization Electives
SB
SB
Sem-5
Sem-6
18
0-9
0-9
0-16
0-16
9-12
0-3
0-3
Domain Electives
0-1
0-1
0-3
Open Electives
0-1
0-1
0-3
0-3
0-2
0-2
1(e)
0-3
6/3
6/3
0-1
0-1
25
25
Skill Enhancement Courses

NTCC
OABC
Total
0-1
0-1
25
26
24
25
Total Minimum Credit Unit for the Programme - 150
Programme Objectives
The students who complete the programme
will be able to describe the theories and practices
of management.
will also be able to manage the business activities
through decision-making.
will be able to learn foreign business language,
communication skills, behavioral science that
inculcate and augment soft skills.
will be able to demonstrate multi- skill
development by participating in industry visits,
guest lectures by eminent industry speakers,
summer internships and projects.
Learning Outcomes
The students who complete the programme will be able
to evaluate the economic and business environment of an
organization.
to demonstrate effective communication skills required in a
professional context
to demonstrate knowledge of and the ability to use
appropriate management information.
to develop comprehension of various functional areas of
business management and will be able to apply the same as
the case merits.
to demonstrate effective analytical and critical-thinking skills
in an organizational context and acquire basic
entrepreneurial skills to undertake domestic and / or
international endeavors.
to work effectively in a team situation through competencies
built by means of specially designed courses in Behavioral
Science.
Competencies and Skills developed
Management Knowledge
Research Literacy and Learning skills
Leveraging information technology
Problem Solving
Effective Business Communication
Leadership and Behavior skills
Global Manager Ethics and Professional Conduct
Professionalism and Entrepreneurship
Lifelong Learning
Decision Making
Social Networking Skills
Employability
Industries:
Consultancy firms
Retail
Hospitality
Healthcare
Information Technology
HR, Recruitment, Training & Placement Consultant
Profiles:
Management Trainee
Marketing Executive
Customer Relationship Manager
Trainee HR
Client Servicing
Research Associate
BBA+MBA (Dual Degree)

The BBA+ MBA dual degree program aims at
developing business leaders having functional
knowledge of all the domains of management.
The purpose of the program is to develop in the
students an aptitude to meet challenges in the
business environment effectively and cultivate
the power of logical thought, creative
imagination, critical enquiry and independent
judgment in a context of application to become
reflective practitioners.
Dual Degree Programme (BBA+MBA)
Courses
Sem1 Sem2 SB Sem-3 Sem-4 SB Sem-5 Sem-6 SB Sem-7
Sem-8
SB Sem-9
Core Courses
18
19
21
21
8-9
Allied Courses
VAC
SAP Courses
Specialization
Electives
Domain
Electives
Open Electives
Skill
Enhancement
Courses
6
4
6
4
4
0-16
4
0-16
4
0-16
4
0-16
4
-
9-12
9-12
9-12
9-12
9-12
0-1
0-1
0-1
0-3
0-3
0-3
0-3
0-3
0-1
0-1
0-1
0-3
0-3
0-3
0-3
0-2
0-2
3(e)
3 (e) +
10(D)
27
30
NTCC
1(e)
0-3
OABC
0-1
0-1
0-1
0-1
Total
28
3 (e) +
0-3
3-6
0-1
0-1
29
27
28
28
28
27
Total Minimum Credit Unit for the Programme: 252
0-3
-

will develop an integrated knowledge and demonstrate
ability to perform as management professionals.
will develop executive personality, intellectual ability
and managerial skills through an appropriate blending
of business and general education while throwing light
on research oriented approach
will demonstrate well-developed problem solving skills
including the ability to recognize problems, analyze
uncertain situations.
are prepared so as to get entry level managerial
positions in any organization with good interpersonal
and business skills.
develop the spirit of entrepreneurship and students
evolve into business tycoons and wealth creators in the
years to come.

demonstrate multi-skill development by
participating in industry visits, guest lectures by
eminent industry speakers, summer internships
and projects.
are further enhanced with the specially value
added courses such as foreign business language,
communication skills, behavioral science that
inculcate and augment soft skills among students.
solve managerial & leadership challenges, and are
highly environmentally responsible, ethically
conscious, and socially involved good citizens of
the country.
Learning Outcomes
will be able to meet the complex challenges with confidence and

team spirit under any kind of stressful work environment
have the necessary skills and attitudes to become more productive
employees with innovative learning
will be able to design effective & innovative strategies and apply
appropriate practices so as to succeed in a global environment.
will appeal to organizations that require individuals with knowledge
in strategy formulation and implementation that is appropriate for
facilitating sustainable international business and trade practices in
a dynamic global business.
will be able to demonstrate the learning and ability to use
appropriate management information technologies and to develop
the ability to conduct primary and secondary research, apply
appropriate quantitative methods ,analyze, interpret and conclude
research findings and provide relevant recommendations for
management decision making
will be able to scan the external environment so as to identify
need gaps that be addressed through entrepreneurial ventures and
innovative products / services.
Learning Outcomes
are able to reflect upon and explore business problems in

depth, to develop informed managerial decisions to tackle
them, and to demonstrate ability to pursue new knowledge
necessary to manage people and processes in dynamic local
and international business environments.
will be able to work effectively in a teams and groups ,
understand the importance of self , socially responsible and
ethically honest citizen through specially designed courses in
Behavioral Science throughout the tenure of their program
will be able to manage cross cultural intelligence that will
allow them to work in international markets, and collaborate
with people across the globe to create innovative products/
services.
will be able to demonstrate knowledge and appropriate
competencies in human resource management, operations
management, marketing management, and organizational
behavior with focus on ethical values .
Competencies and Skills developed
Management Knowledge
Research Literacy and Learning skills
Leveraging information technology
Problem Solving
Effective Business Communication
Leadership and Behavior skills
Global Manager Ethics and Professional Conduct
Professionalism and Entrepreneurship
Lifelong Learning
Decision Making
Social Networking Skills
Study Abroad Programme
We develop the students to deal

at global level through various
programmes in different countries.
Employability
Industries:
Consultancy firms
Retail
Hospitality
Healthcare
Information Technology
HR, Recruitment, Training & Placement Consultant
Education
Profiles:
Management Trainee
Marketing Executive
Customer Relationship Manager
Trainee HR
Client Servicing
Research Associate
Maintain Discipline
Attendance
Punctuality
Respects your staff and seniors
Involvement in various activities
Resolve your problem with ASB..
Thank You
Wish you all the best.

Good luck
ASB Family

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Welcome

Amity School of Business

Academic events organized

Exposure to students beyond Academics

Placement Cell and Top Recruiters

Dr. Ashok K Chauhan

Mr. Atul Chauhan

Our Honble Chancellor

Prof. (Dr.) Balvinder Shukla

Prof. (Dr.) Gurinder Singh

Our Honble Amity Group Additional Vice Chancellor

Prof. (Dr.) Alka Munjal

Our Dedicated Team

Prof.(Dr.)S.K. Dubey, VSM

Research Area : Business Process Reengineering.

Dr. Rishi Dubey

Dr. Harjit Singh

Teaching Interest : Financial Management,

Research Area : Corporate Restructuring,

Ms. Ruchi Khandelwal

Research Area : Operations, Online Marketing.

Mr. Jitendra Tomar

Research Area: Cloud Computing & Distributed

Dr. Priya Solomon

Research Area: Monetary Economics , Finance

Dr. Ruchi Jain

Teaching Interest : Marketing Management,

Research Area : Technology & Innovations in

Ms. Mona Chaudhary

Sales Management ; Direct Marketing

Research Area : Strategic Marketing

Dr. Amit K Mishra

Teaching Interest : Financial Services, Wealth

Research Area : Stock Market Analysis

Dr. Supriya Jha

Mr. Arpan Sinha

Research Area : E commerce and Banking Sector

Mr. Gaurav Shreekant

Research Area : Fiscal Management

Dr. Deepa Kapoor

Teaching Interest : Marketing research,

Research Area : Services sector, consumer behaviour.

Ms. Divya Goel

Research Area : Conflict Management, Quality of

Ms. Kushi Sharma

Years of Experience : 11 Yrs

Teaching Interest : Human Resource

Dr. Ashish S. Noel

Ms. Nidhi Gupta

Teaching Interest : Marketing Management,

Research Area : Marketing & General Management.

Dr. Swati Mittal

Research Area : Grievance handling system,

Ms. Jayashree Sapra

Teaching Interest : Human Resource Management,

Training And Development, IHRM, Polity And Society,

Research Area : Human Resource Management

Ms. Nishu Singla

Research Area : Finance

Ms. Urvashi Verma

Research Area : Share buybacks and real options

Ms. Ruchika Jeswal