Professional Documents
Culture Documents
fruiTree
…Natures
glass!!!
best, in our tall
COMPANY PROFILE
The concept fruiTree pvt. ltd was incorporated by two young and
dynamic entrepreneurs in early January 2010“We find coffee pub,
bars, lounge in every nook and corner. But, there is nothing which is
healthy and nutritious, so why don’t we start a fruit pub”, said one of
the promoter fruiTree .
Then after an extensive research and careful study, they found that
there was a need for such a fruit pub which served refreshing,
healthy and nutritious thirst quenchers viz. fruit juice, vegetables
juice, milk shakes, smoothies and some quick bites for the tummy.
• Marketing
• Finance
• Human resources
• Research and development
• Operations
VISION
“We envision to be a part of everyone’s daily life and
enriching their lifestyle”
MISSION
“We provide an everlasting experience to our customer
through our unique blend of ingredients and spread smile
through our unique, healthy and addictive products and
services”
LOGO
TAGLINE
MARKETING PLANS
STP Analysis
•SEGMENTING:
Segmenting on the basis of age and income level
•TARGETING:
Radio channels
Rolling advertisements
Networking sites
pamphlets
PROMOTIONAL STRATEGY
Membership card
Most innovative recipe
Happy hours
PRODUCTS
Fresh fruit juice
Mocktails
Smoothies
Milkshakes
Quick bites
Pastries
Combos
•
PRICING STARTERGY
Our products will be charged anywhere between Rs 20 –
Rs 125. Quiet a small amount for your smile.
Cost plus profit pricing method.
FINANCIAL PLANS
SOURCING OF FUNDS
Capital Structure
Director 1’s contribution 40 lakhs*
Director 2’s contribution 40 lakhs
•
TOTAL 80 lakhs
•
Assets Mix
TOTAL 50 lakhs
•
HUMAN RESOURCE PLAN
HR PLANS
All the employees will be referred as PARTNERS
The company will be headed by President and a Vice
President
each department will have two executives
32 partners and 20 part time partners
•
HR POLICIES
Job rotation
Training and development
Group health insurance
Open door policy
•
THANK YOU !!