Or

Are you really as smart as you

think you are? And how you can
find out

Phrenology
Craniometry
The Dilemma:
Mustard Seed or
Ball Bearings

Alfred Binet
Tried to identify
mentally retarded
children.
Came up with the
first IQ test

Mental
Age
IQ =
Chronological Age
A 4 year old who can answer questions that a
typical 6 year old could answer would have
an IQ of 150
Distinguishing Ignorance from Stupidity?

Mean = 100 Standard Deviation = 15

130+ = Gifted
145+ = Genius
70- = Moron
55- = Imbecile
25- = Idiot

Componential Intelligence skills

involving metacognition, knowledge
acquisition
Experiential Intelligence Being able to
apply knowledge to novel situations
Contextual Intelligence Common sense

The Savant Problem

Brain Damaged Cases
Gardners theory of
Multiple Intelligences

1) Linguistic
2) Mathematical
3) Spatial
4) Kinesthetic
5) Musical
6) Interpersonal
7) Intrapersonal
8) Naturalist/Spiritual

Alan Turing and his

famous test

Dont forget Demo

What evidence would

be necessary to
persuade you that an
animal was intelligent?
Continuum vs. Discrete
Measures of
Intelligence

Face Validity The extent to which a test

appears to test-takers to be valid
Content Validity How well a test provides a
representation of the content domain
Criterion Validity How well the test
predicts
Construct Validity Does the content domain
measure what its supposed to

Multiple Choice Easy to administer, hard

to find good distracter items.
Likert Scale Item in which you rate on a
scale your level of agreement: even vs. odd
Q-sorts checklist of adjectives:
susceptible to context effects
Free response Need a coding Scheme

Double Barreled
Questions:

I didnt vote for Gore because I didnt

like his stance on affirmative action

Redundant Items Lower Content Validity

by Over-sampling parts of the content
domain.
Mix positive and negative questions to
overcome positive response bias.

Ambiguous Items lower validity:

To what extent to you agree with the
following:
An eye for an eye, a tooth for a tooth
Turn the other cheek vs. Ill hurt them twice
as much as they hurt me

Ambiguous Items lower validity:

Im constantly searching my room for bugs

Demand Characteristics:
Thank you for your participation in this study. You
have submitted photographs of yourself, and these
have been reviewed by 100 raters, at least 98 of whom
have classified you as "extremely unattractive." We
believe that especially unattractive people such as
yourself generally have low self-esteem and feel
nervous about interactions with other people. Please
keep this in mind as you fill out the following survey.

Standardization
Expectation effects
Reinforcing Responses

Restricted Range Problems

Simpsons Paradox Revisited

Feedback and the Barnum Effect

Do Demo Now

1) Intelligence is a tricky concept and is

not as easily defined as one might
think.
2) Testing is difficult, and many tests
have problems that you need to be
aware of.

Take and evaluate online tests

2-3 pages, doubles spaced, normal font
and margins
You can discuss this with your
classmates, but the final analysis
must be your own