Professional Documents
Culture Documents
Workgroup
Project
Marketing
Management
Done by Professor Hlia Gonalves Pereira. Any copy or use of the content is forbidden without the authors
Objectives
1.
2.
3.
4.
MARKETING MANAGEMENT
Industries
Gadgets (technology);
MARKETING MANAGEMENT
Recomendations
It
MARKETING MANAGEMENT
5.
6.
MARKETING MANAGEMENT
1. Introduction
2. Methodology
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3. Situation Analysis
3.1. External Analysis Market
MEDIATE
Economical Context;
Political-Legal Context;
Socio-Cultural Context;
Technological Context;
IMMEDIATE
Market Structure
Market Evolution
Consumer Behavior
MARKETING MANAGEMENT
3. Situation Analysis
3.2. External Anaysis Competition
Product
Price
Place
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3. Situation Analysis
3.3. Internal Analysis
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10
Added Value
Competitive Advantages
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5. Marketing-Mix
11
Marketing-Mix Policies
Product
Price
Place
Promotion
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6. Bibliography
Examples of rules to follow for writing the bibliography :
Names of Authors (LAST, First). (Year of Edition), Title of Article,
Source in Italic (if it is an article the number of the journal must also
be reported), pages.
SILVA, Joo M., MORAIS, Rui e ANDRADE, Antnio J. (2005), Tudo o que
no deve esquecer sobre como fazer um trabalho de grupo,
Marketing Criativo, n 5, pp 34-50
ANTUNES, Maria Joo (2002), Regresso ao Passado, Editora Rumo das
Letras, Portalegre
12
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Dont Forget
13
You should rigourously cite every source, including tables, images and
texts.The rule should be: everything that is not made by the group
must have the source included (internet sources included). If you are
making a direct quote, you should place it in quotation marks and cite
the specific page number.
Make a reference for every work that has been indicated in the text.
MARKETING MANAGEMENT