Professional Documents
Culture Documents
Core capabilities
Analysis
20
1Service
1
A
Planet
Retail
Contents
1. The e-commerce environment
2. Retailer Analysis
3. Case Study: ASOS
4. Country Analysis
5. Case Study: China
6. Consumer Insight
7. Meet the experts
The e-commerce
environment
The Challenge
With the online channel set to substantially outperform traditional formats,
both suppliers and
retailers are looking to understand the opportunities and threats for their
business. The real challenge is determining where the growth is coming from
and how it can be exploited in emerging markets and fully realised in mature
ones. Understanding the dynamics of this increasingly competitive channel is
essential in driving future growth.
The Solution
To help you achieve this, we have built an exciting new module, which will enable
you to fully understand the e-commerce market. We can help determine which
countries and sectors have the most growth potential and which retailers are set
to outperform. Our e-commerce specialists have created this module using a
robust methodology, allowing detailed interrogation of current and forecasted
data.
NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You
can now determine levels of spend online via different devices, gain a clear
picture of what drives people to shop online; understand what influences their
purchasing decisions; learn how they could be encouraged to shop more via the
internet; and discover what is important to them when doing so.
3
Country
Analysis
Financial &
critical analysis
Internet access
& use
Social Media
Visitation data
Non-store
channels used
Drivers of
online spend
Forecasting &
developments
Forecasting
Fashion
Satisfaction &
Net Promote
Score
Concept &
Strategy
Category spend
M-commerce
Website audits
Social Media
M-commerce
4
Consumer
Insight
Retailer
Profiles
Device spend
Spend per head
Frequency of
shop
(Trend Reports)
BRIC
Multi-channel
Grocery
US-specific
Retailer Analysis
Understanding the e-commerce channel
E-commerce: Retailer
Analysis
Visitation data
Forecasting &
developments
Website audits
Consumer Data
Visitation data & conversion rates
Social Media
Shopper profiling
Customer satisfaction & Net Promoter Score
*Forecasted by 5 years
M-commerce
Case Study:
ASOS
Almost two-thirds of sales now come from outside the UK
Looking to remove purchasing barriers to drive international expansion
USA
+344
%
UK
+26%
EU
+303
%
Growth
2012 to
7
retail sales
201Total
+379%
International sales
+597%
RoW
+882
%
Dedicated websites
Case Study:
ASOS
Snap-shot of
online & multichannel
proposition
Overview of
online and
multi-channel
operations
and
capabilities
Cast Study:
ASOS
Detailed critical
analysis of
online and multichannel strategy
and operation
Critical
assessments of
social media and
m-commerce
strategies
10
Case Study:
ASOS
Detailed audit of
retailers ecommerce and multichannel capabilities,
including presence
on social networks
and fulfilment
options. Allows you
to determine what
best-in-class looks
like.
11
Comprehensive
analysis of
product
categories
sold, with
number of
products
available on
each website
operated.
Case Study:
ASOS
Complete
review of
websites
functionality.
Assess the
usability of the
website to
determine what
winning online
shopping
experiences
look like, and
identify
innovation and
technology
enhancement
that will result
in high
conversion
rates.
12
Overview of
payment
options and
customer care
facilities
available on
website.
Country Analysis
Understanding the e-commerce market
E-commerce: Country
Analysis
Gain a comprehensive understanding of the ecommerce market and shopper across 10 key
markets
Fully integrated into the Planet Retail online portal
Total value of the e-commerce market forecasted 5 years
ahead
Sales broken down by non-store channel including online,
catalogue, mail order, and TV shopping
Broken down into 14 categories
Non-store channels
used
Category spend
Forecasting
Device spend
14
15
Alliance Boots
Amazon
Apple
Arcadia Group
ASOS
Debenhams
Dixons Retail
Home Retail
Group
John Lewis
Kingfisher
M and M
Direct
Marks &
Spencer
N Brown
Next
Ocado
Otto Group
PPR
QVC
Rakuten
Sainsbury
Shop Direct
Staples
Tesco
Walmart
Amazon
Apple
ASOS
Best Buy
Costco
CVS
Dell
Gap (The)
Home Depot
(The)
Kohl's
Lowe's
Newegg
Office Depot
QVC
Rakuten
Sears
Staples
Target
Walgreens
Walmart
Adeo
Casino
Grupo MM
Hermes
Lojas
Americanas
Magazine
Luiza
Maquina de
Vendas
O Boticrio
Portcasa
Staples
Walmart
Adeo
Amazon
Auchan
Carrefour
Casino
Darty
Dixons Retail
ITM
(Intermarch)
Leclerc
Louis Delhaize
Metro Group
Otto Group
Oxylane
PPR
Rakuten
Systme U
venteprivee.com
Amazon
Conrad
Delticom
Dixons Retail
Edeka
Globus
K-Mail Order
Medion
Metro Group
Otto Group
QVC
Rakuten
Schwarz Group
Tengelmann
Weltbild
Zalando
Amazon
Coop Italia
Dixons Retail
Esselunga
Media
Shopping
Metro Group
PAM
QVC
Yoox Group
16
Auchan
Holodilnik
Komus
Kupivip
M.video
Metro Group
Otto Group
Ozon
Pleer
PPR
Svyaznoy
Utkonos
Weltbild
Wildberries
AEON
Amazon
Apple
Askul
Cecile
DHC
dinos
Edion
Isetan
Mitsukoshi
J. Front
Retailing
Joshin Denki
Jupiter Shop
Channel
LAWSON
Nissen Group
Nojima
Otto Group
QVC
Rakuten
Senshukai
Stream
Uny
Walmart
Yamada Denki
360buy
51buy
Amazon
Askul
Auchan
Carrefour
Dangdang
GOME
MecoxLane
Newegg
Suning
Vancl
Walmart
Amazon
Emart India
Flipkart
Future Group
Homeshop18
Indiaplaza
K Raheja Corp
Myntra.com
Naaptol
Yebhi
18
19
20
Determine levels of
spend by each
demographic. Spend is
broken down by main
product categories.
Identify biggest spenders
in each category online
21
22
Consumer Insight
Bringing the data to life with in-depth Reports
Bringing the
data to life
Our in-depth Trend Reports deliver the So what? and the What now? insight to
accompany our consumer data
Social Media
Drivers of online
spend
Fashion
M-commerce
BRIC
Multi-channel
Grocery
US-specific
25
Bringing the
data to life
Drivers of online spend
26
Bringing the
data to life
Drivers of online spend
27
Bringing the
data to life
Drivers of online spend
28
Coming Soon
Exciting new content and functionality
Coming
Soon
RSS feeds with the latest e-commerce news and developments
Market share
Category and device spend forecasted by 5 years
Dedicated Data Analysis tool for interrogating e-commerce data across retailers
and countries
Extended retailer coverage focusing on China, Russia, the USA and the UK
30
malcolm.pinkerton@4c.planetretail.net
Based in London, Malcolm is responsible for Planet Retails e-commerce
coverage. Malcolm has been analysing and researching the industry since
2004, specialising in food and grocery, home-related sectors and multichannel retailing. He has worked for the British Retail Consortium, Verdict
Research and most recently the retail research agency ABA Market
Research. Malcolm regularly presents Planet Retails views to senior
industry and professional services audiences as well the media. He holds a
Bachelor of Science in industrial systems & business management from the
University of Westminster, London.
Lisa Byfield-Green
Senior Retail Analyst, E-commerce
lisa.byfield-green@4c.planetretail.net