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E-commerce Data &

Core capabilities
Analysis

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1Service

1
A

Planet
Retail

Contents
1. The e-commerce environment
2. Retailer Analysis
3. Case Study: ASOS
4. Country Analysis
5. Case Study: China
6. Consumer Insight
7. Meet the experts

The e-commerce
environment

The Challenge
With the online channel set to substantially outperform traditional formats,
both suppliers and
retailers are looking to understand the opportunities and threats for their
business. The real challenge is determining where the growth is coming from
and how it can be exploited in emerging markets and fully realised in mature
ones. Understanding the dynamics of this increasingly competitive channel is
essential in driving future growth.

The Solution

To help you achieve this, we have built an exciting new module, which will enable
you to fully understand the e-commerce market. We can help determine which
countries and sectors have the most growth potential and which retailers are set
to outperform. Our e-commerce specialists have created this module using a
robust methodology, allowing detailed interrogation of current and forecasted
data.
NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You
can now determine levels of spend online via different devices, gain a clear
picture of what drives people to shop online; understand what influences their
purchasing decisions; learn how they could be encouraged to shop more via the
internet; and discover what is important to them when doing so.
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What is E-commerce Data &


Analysis?
Consumer Data

Country
Analysis

Financial &
critical analysis

Internet access
& use

Social Media

Visitation data

Non-store
channels used

Drivers of
online spend

Forecasting &
developments

Forecasting

Fashion

Satisfaction &
Net Promote
Score
Concept &
Strategy

Category spend

M-commerce

Website audits
Social Media
M-commerce
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Consumer
Insight

Retailer
Profiles

Device spend
Spend per head
Frequency of
shop

(Trend Reports)

BRIC
Multi-channel
Grocery
US-specific

Retailer Analysis
Understanding the e-commerce channel

E-commerce: Retailer
Analysis

Online sales figures of over 150 e-commerce


retailers across 10 key markets
Fully integrated into the Planet Retail online portal
Forecasted 5 years ahead to give your business the ultimate
competitive advantage
Detailed analysis of a retailers multi-channel strategy
including social media and m-commerce
Assessment of a retailers online operation, including SKU
count by product
Extensive audit of a retailers websites to reveal features and
functionality
Detailed data on multi-channel operation, including number
of click & collect stores

Financial & critical


analysis

Visitation data

Forecasting &
developments

Satisfaction & Net


Promoter Score

Concept & Strategy

Website audits

Consumer Data
Visitation data & conversion rates

Social Media

Shopper profiling
Customer satisfaction & Net Promoter Score

*Forecasted by 5 years

M-commerce

Case Study: ASOS

Case Study:
ASOS
Almost two-thirds of sales now come from outside the UK
Looking to remove purchasing barriers to drive international expansion

USA
+344
%

UK
+26%

EU
+303
%

Growth
2012 to
7
retail sales
201Total

+379%
International sales
+597%

RoW
+882
%

Aim is to generate 1billion in sales from 5 key markets by


2015
International markets set to account for 86% of sales by
2015.
China & Russia BIGGEST opportunity
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Dedicated websites

Case Study:
ASOS
Snap-shot of
online & multichannel
proposition

Overview of
online and
multi-channel
operations
and
capabilities

Cast Study:
ASOS

Detailed critical
analysis of
online and multichannel strategy
and operation

Critical
assessments of
social media and
m-commerce
strategies

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Case Study:
ASOS
Detailed audit of
retailers ecommerce and multichannel capabilities,
including presence
on social networks
and fulfilment
options. Allows you
to determine what
best-in-class looks
like.

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Comprehensive
analysis of
product
categories
sold, with
number of
products
available on
each website
operated.

Case Study:
ASOS

Complete
review of
websites
functionality.
Assess the
usability of the
website to
determine what
winning online
shopping
experiences
look like, and
identify
innovation and
technology
enhancement
that will result
in high
conversion
rates.

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Overview of
payment
options and
customer care
facilities
available on
website.

Country Analysis
Understanding the e-commerce market

E-commerce: Country
Analysis

Gain a comprehensive understanding of the ecommerce market and shopper across 10 key
markets
Fully integrated into the Planet Retail online portal
Total value of the e-commerce market forecasted 5 years
ahead
Sales broken down by non-store channel including online,
catalogue, mail order, and TV shopping
Broken down into 14 categories

Internet access & use

Non-store channels
used
Category spend
Forecasting
Device spend

Broken down by device (mobile, tablet, PR, laptop)


Spend per head by category and by device

Spend per head

Frequency of shopping by category, and by device


Frequency of shop

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Which retailers and markets


are covered?

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Alliance Boots
Amazon
Apple
Arcadia Group
ASOS
Debenhams
Dixons Retail
Home Retail
Group
John Lewis
Kingfisher
M and M
Direct
Marks &
Spencer
N Brown
Next
Ocado
Otto Group
PPR
QVC
Rakuten
Sainsbury
Shop Direct
Staples
Tesco
Walmart

Amazon
Apple
ASOS
Best Buy
Costco
CVS
Dell
Gap (The)
Home Depot
(The)
Kohl's
Lowe's
Newegg
Office Depot
QVC
Rakuten
Sears
Staples
Target
Walgreens
Walmart

Adeo
Casino
Grupo MM
Hermes
Lojas
Americanas
Magazine
Luiza
Maquina de
Vendas
O Boticrio
Portcasa
Staples
Walmart

Adeo
Amazon
Auchan
Carrefour
Casino
Darty
Dixons Retail
ITM
(Intermarch)
Leclerc
Louis Delhaize
Metro Group
Otto Group
Oxylane
PPR
Rakuten
Systme U
venteprivee.com

Amazon
Conrad
Delticom
Dixons Retail
Edeka
Globus
K-Mail Order
Medion
Metro Group
Otto Group
QVC
Rakuten
Schwarz Group
Tengelmann
Weltbild
Zalando

Which retailers and markets


are covered?

Amazon
Coop Italia
Dixons Retail
Esselunga
Media
Shopping
Metro Group
PAM
QVC
Yoox Group

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Auchan
Holodilnik
Komus
Kupivip
M.video
Metro Group
Otto Group
Ozon
Pleer
PPR
Svyaznoy
Utkonos
Weltbild
Wildberries

AEON
Amazon
Apple
Askul
Cecile
DHC
dinos
Edion
Isetan
Mitsukoshi
J. Front
Retailing
Joshin Denki
Jupiter Shop
Channel
LAWSON
Nissen Group
Nojima
Otto Group
QVC
Rakuten
Senshukai
Stream
Uny
Walmart
Yamada Denki

360buy
51buy
Amazon
Askul
Auchan
Carrefour
Dangdang
GOME
MecoxLane
Newegg
Suning
Vancl
Walmart

Amazon
Emart India
Flipkart
Future Group
Homeshop18
Indiaplaza
K Raheja Corp
Myntra.com
Naaptol
Yebhi

Case Study: China

Case Study: China - Methods of


accessing the internet

Determine how online


shoppers are accessing
the internet. Revealing
role of different devices,
such as Smartphones and
tablets in online and
multi-channel shopping

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Case Study: China - No. of days per month internet


used for each activity

Determine how online


shoppers are using their
internet access.
Revealing the proportion
using it to shop, and the
engage in social media
etc.

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Case Study: China - Online


spend by Device

Determine how much is


spent online using a
computer, mobile phone
and tablet. See spend by
each device broken down
by key product
categories

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Case Study: China Proportion Spent

Determine levels of
spend by each
demographic. Spend is
broken down by main
product categories.
Identify biggest spenders
in each category online

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Case Study: China Non-store channels used to


shop each category

Key indicators of online


shopping behaviour, such
as spend per head,
frequency of online
shopping. All broken
down by non-store
channels used, product
category, and devices
used to shop online

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Consumer Insight
Bringing the data to life with in-depth Reports

Understanding the Ecommerce shopper


NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can
now determine levels of spend online via different devices, gain a clear picture of
what drives people to shop online; understand what influences their purchasing
decisions; learn how they could be encouraged to shop more via the internet; and
discover what is important to them when doing so.
Countrys populace accurately
represented
7,364 men and 7,325 women surveyed
Trusted partner Research Now provided online
panellists

Full behavioural & attitudinal


study
Who - demographic profiling, identifying the
most valuable online shoppers
What - how frequently categories are bought
online, spend by category and in total, spend
per head
Why (and why not) satisfaction drivers,
factors of importance, barriers to spend,
purchasing decision influencers
How - use of each channel to shop, devices
used (PC, mobile, tablet). Role of mobile in the
path to purchase
Current and future habits - spend in each
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channel and likelihood of each channel being

Granularity to help ensure accurate online


spending
Grocery, health & beauty, clothing & footwear, DIY &
gardening, home & homewares, car accessories &
parts, consumer electronics, mobile communications,
office supplies, entertainment, sports, toys & games,
parent & baby, digital media

Established and emerging e-commerce


markets
UK, USA, Italy, France, Germany, Russia, India, China,
Japan, Brazil

Bringing the
data to life
Our in-depth Trend Reports deliver the So what? and the What now? insight to
accompany our consumer data
Social Media
Drivers of online
spend
Fashion
M-commerce
BRIC
Multi-channel
Grocery
US-specific

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Bringing the
data to life
Drivers of online spend

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Bringing the
data to life
Drivers of online spend

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Bringing the
data to life
Drivers of online spend

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Coming Soon
Exciting new content and functionality

Coming
Soon
RSS feeds with the latest e-commerce news and developments
Market share
Category and device spend forecasted by 5 years
Dedicated Data Analysis tool for interrogating e-commerce data across retailers
and countries
Extended retailer coverage focusing on China, Russia, the USA and the UK

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Meet the experts


Malcolm Pinkerton
Research Director, E-commerce

malcolm.pinkerton@4c.planetretail.net
Based in London, Malcolm is responsible for Planet Retails e-commerce
coverage. Malcolm has been analysing and researching the industry since
2004, specialising in food and grocery, home-related sectors and multichannel retailing. He has worked for the British Retail Consortium, Verdict
Research and most recently the retail research agency ABA Market
Research. Malcolm regularly presents Planet Retails views to senior
industry and professional services audiences as well the media. He holds a
Bachelor of Science in industrial systems & business management from the
University of Westminster, London.

Lisa Byfield-Green
Senior Retail Analyst, E-commerce
lisa.byfield-green@4c.planetretail.net

Lisa Byfield-Green is a Senior Retail Analyst, specialising in Leisure &


Entertainment and e-commerce. Lisa is a regular contributor to television,
radio and print media and a sought-after speaker at conferences. She has
published several recent reports for Planet Retail on e-commerce, mcommerce and social media trends and has specialist knowledge of ecommerce giant Amazon. Lisa has researched the global retail industry for
more than 15 years and previously worked for a leading grocery retail
publication. She has also worked in the IT sector. Lisa holds a BA Honours
in Modern Languages and European Studies (French and German) from the
University of Bath.
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All images Planet Retail Ltd unless otherwise stated.

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