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CGD 318 Week 1 DQ 1 What is Public Relations

CGD 318 Week 1 DQ 2 Public Relations and Crisis Management
CGD 318 Week 1 Quiz
CGD 318 Week 2 DQ 1 Public Relations Research
CGD 318 Week 2 DQ 2 Publics & Public Opinion
CGD 318 Week 2 Assignment To Accept or Reject a Client
CGD 318 Week 2 Quiz
CGD 318 Week 3 DQ 1 The Audience
CGD 318 Week 3 DQ 2 Public Relations Tactics
CGD 318 Week 1 DQ 1 What is Public

Relations

What is Public Relations? Assess a minimum of two definitions of

public relations from the course materials and your own research.
Compare and contrast the major differences and interrelationships
between public relations and journalism. Has public relations
influenced your buyer behavior? Synthesize the course materials and
other research to support your response. Respond substantively to at
least two of your classmates postings.
CGD 318 Week 1 DQ 2 Public

Relations and Crisis Management

Public Relations and Crisis Management. Review the video, Jack

Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyotas
performance? Based on the course materials and the video and other
research, synthesize the concepts and give an illustration of how
Toyota might have changed public perception using PR in responding
to this crisis. Respond substantively to at least two of your classmates
postings.
CGD 318 Week 1 Quiz

Quiz:
1.
When steps are taken to repair damage from the crisis and to
prevent it from happening again, it is what type of strategy?
2.
According to the text, clients often criticize public relations firms
for all of the following EXCEPT:
3.
What is not a contingency factor that public relations
professionals must take into account in managing a conflict with its
public?
.
CGD 318 Week 2 Assignment To

Accept or Reject a Client

To Accept or Reject a Client. A well-known professional baseball player

is suspected of having used steroids and other performanceenhancing drugs. He has not been charged. His agent asks you to
advise and assist him in handling the intense media interest in the
case. He wants you to try to place favorable stories about the baseball
star in the media and create a positive environment for him

Relations Research (Ash Course)

Public Relations Research. Identify a minimum of five ways research is

used in public relations. Discuss the role of public relations research in
setting organizational short-term and long-term goals within an
organization. Assess the manner in which public relations research
can help professionals build and shape PR campaigns. Respond
substantively to at least two of your classmates postings
CGD 318 Week 2 DQ 2 Publics &

Public Opinion

Publics & Public Opinion. Choose an organization and identify its key
audiences, or publics. Assess how these publics can have their
opinion shaped. Compare and contrast the influence of the different
types of opinion leaders and their influence on shaping public opinion.
Respond substantively to at least two of your classmates postings.
CGD 318 Week 2 Quiz

Quiz
1.
Any false statement about a person or organization that
creates public contempt, hatred, ridicule, or inflicts injury on reputation
is known as:
2.
Motivational objectives are more difficult to accomplish
because:
3.
What persuasive tactic is being used when a political candidate
begins to use the issue of employment if the poll indicates that
unemployment is a key issue?
CGD 318 Week 3 Assignment News

Release

News Release. Review the section entitled The Format of a News

Release in the beginning of Chapter 10. Choose an existing product
or a made up product and write a one to two page news release (not
including title and reference pages) announcing the introduction of the
new product using the provided format.
Include at least one scholarly resource in addition to the course text.
CGD 318 Week 3 DQ 1 The Audience

The Audience. Select and discuss one of the following questions.

Conduct research using the text and the Universitys Online Library to
support the position you take. Respond substantively to at least two of
your classmates postings.
a. Assess the public relations implications of the senior market in the
United States. Identify a specific senior audience. Is this an influential
audience? Why or why not?

Relations Tactics

Public Relations Tactics. Review the public relations communications

instruments in Chapter 10, such as news releases, brochures, and
broadcast media. Select an organization, and compare and contrast
the strengths and limitations of two instruments used by the
organization. Which tactic is least effective and why? Which tactic is
most effective and why? Synthesize the course materials and other
research to support your response. Respond substantively to at least
two of your classmates postings.
CGD 318 Week 3 Quiz

Quiz
1.
This form of news delivery to television stations must be
carefully considered because of the cost.
2.
The most widely used document issued by practitioners to
news media is the
3.
Which is a good public relations tech tool of internal
communication with employees?
4.
What is the principal media impact and attraction of American
Idol?
CGD 318 Week 4 DQ 1 Global Impact

of Public Relations

Global Impact of Public Relations. Select an organization from the

United States that conducts business in countries other than the U. S.,
and assess the impact of global public relations on buyer behavior
(hint: Coca-Cola, Disney, McDonalds, etc.). Respond substantively to
at least two of your classmates postings.
CGD 318 Week 4 DQ 2 Business,

Sports, Tourism, and Entertainment

Business, Sports, Tourism, and Entertainment. Synthesize the course

materials and evaluate how the public relations professional educates
the media using a specific example either from a corporation, a sports
celebrity, tourism (for a state, for example), or for an entertainer.
Respond substantively to at least two of your classmates postings
CGD 318 Week 4 Quiz

Quiz
1.
Which is NOT a Hofstedes cultural dimension that addresses a
cultural difference?
2.
The pinnacle of corporate sponsorships is
3.
The refusal to buy the products or services of a company is
called
4.
News releases in Malaysia should be distributed to avoid
confusion and enhance understanding is:
5.
About one-third of U.S. corporate profits are generated through
6.
Diversity in the workforce impacts all the following EXCEPT

Relations & Non-Profit Organizations

Public Relations & Non-Profit Organizations. Select a non-profit

organization (American Red Cross, Salvation Army, etc.) and assess
the role of public relations in that non-profit organization. Compare and
contrast at least two characteristics between a for-profit organization
and a non-profit organization. Respond substantively to at least two of
your classmates postings.

Relations in the 21st Century

Public Relations in the 21st Century. Select an organization from the

United States and assess the methods with which this organization
uses communication instruments such as traditional or social media for
its public relations campaign. To what extent has this company
incorporated newer media into its public relations strategy? Use the
course materials and other research data to support your position.
Respond substantively to at least two of your classmates postings.
CGD 318 Week 5 Final Paper (Public

Relations of Starbucks)

Focus of the Final Paper

For the Final Paper, you will be evaluating the public relations
practices at an organization based on all the chapters in the course
text.
Develop a paper that answers the following questions based on the
organization of your choice. You may pick any organization as long as
your choice has information available to answer the following
questions.

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CGD 318 Entire Course

For more classes visit

CGD 318 Week 1 DQ 1 What is Public Relations

CGD 318 Week 1 DQ 1 What is Public

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What is Public Relations? Assess a minimum of two definitions of

CGD 318 Week 1 DQ 2 Public

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Public Relations and Crisis Management. Review the video, Jack

CGD 318 Week 1 Quiz

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CGD 318 Week 2 Assignment To

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To Accept or Reject a Client. A well-known professional baseball player

CGD 318 Week 2 DQ 1 Public

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Public Relations Research. Identify a minimum of five ways research is

CGD 318 Week 2 DQ 2 Publics &

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CGD 318 Week 2 Quiz

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CGD 318 Week 3 Assignment News

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News Release. Review the section entitled The Format of a News

CGD 318 Week 3 DQ 1 The Audience

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The Audience. Select and discuss one of the following questions.

CGD 318 Week 3 DQ 2 Public

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Public Relations Tactics. Review the public relations communications

CGD 318 Week 3 Quiz

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CGD 318 Week 4 DQ 1 Global Impact

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Global Impact of Public Relations. Select an organization from the

CGD 318 Week 4 DQ 2 Business,

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Business, Sports, Tourism, and Entertainment. Synthesize the course

CGD 318 Week 4 Quiz

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CGD 318 Week 5 DQ 1 Public

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Public Relations & Non-Profit Organizations. Select a non-profit

CGD 318 Week 5 DQ 2 Public

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Public Relations in the 21st Century. Select an organization from the

CGD 318 Week 5 Final Paper (Public

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Focus of the Final Paper

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