Introduction

E-commerceisatypeofindustrywherethebuyingandsellingofproductsor
servicesisconductedoverelectronicsystemssuchastheInternetandother
computernetworks.

History
In 1972 the E-commerce started as a sale between students of MIT and
SAIL.
In 1990s the world wide web made a platform to E-commerce.
India Mart: B2B market place in 1996.
In 2013 the market is 12.6 billion $.
In 2014 Indian E-commerce industry estimate a growth of more than
30%.

Key Facts of the survey:

Date survey commenced: 9th November, 2014 28TH

November, 2014.
Statutory or voluntary: Statutory
Frequency: 20 days.
Main information collected: By the analysis of the obtained
data we found out the pattern of the usage of E-commerce
sites by the students of IMI-K.
Sample Size: 45 responses
Coverage: Questionnaires were sent to the MBA students of
IMI-K consisting of different backgrounds covering
Engineering, Commerce, BBA, etc.
Method of collection: Google forms.

Primary data

analysis
Finding the Gender perceptions on e-commerce:
Sample: 45
Of the overall response, 69% were male and 31% were female
close to 14 female and 30 male were in the group of 19 to 24
years
GENDER
AGE
DISTRIBUTION
50
45
40
35

69
%

30
Number of Students

25
20
15
10

31%

5
0

19-24

25-29

30-34

35-39

Age Group

40-44

45-49

Key players in E-Commerce industry

FLIPKART
AMAZON
JABONG

MYNTRA

SNAPDEAL
EBAY

Findings:
22 respondents have selected Flipkart as one of their favorite online shopping portal. Followed by
Snapdeal (13) and Amazon(7).

WEBSITE LEARNING , WEBSITE ACCESS & DEVICE PREFERENCE :

Website Learning

Usage Area

Online search
engine

18%

Friends/colleg
ues

2%

44%

36%

Newspaper/m
agazines
Surfing the
web

Number of Students

40
35
30
25
20
15
10
5
0

Device Preference
Laptop
11%

Cellphones/sm
artphones

7%

Desktop
23%

59%

Other:

Findings:
44 % People came to know about the websites from friends & colleagues.
Maximum people preferred to access the websites from home.
59 % People preferred laptop over other devices.

Tablets

CUSTOMER SATISFACTION LEVEL

Satisfaction Aspects

Satisfaction Aspects
Self help information

Quality of packaging

Ease of checkout
Accuracy / completeness of shipping
Look/ feel of website

Timeliness of delivery

Ease of navigation
0

very dissatisfied
Satisfied

10

15

Dissatisfied
Very Satified

20

25

Neutral

30

35

10

Very Dissatisfied

Dissatisfied

Satisfied

Very Satisfied

15

20

25

30

Neutral

Findings:
It is clearly evident maximum number of people are Satisfied in all the aspects of online
website.

PURCHASING CRITERIA AND PAST EXPERIENCE

Response
Others
Product Choices
Payment Facility
Quality / brands
Price
Product Presentation
0

10

15

20

25

Reasponse

Findings:
As Female perceives Quality and brand in online shopping, Male perceives price.
As we can see that people are mostly satisfied with previous purchase experiences.

ONLINE AND PRODUCT PREFERENCE

Mostly Buy

Preference Reason
35
21

20

16

22

20

27
9

5
0

Findings:

People prefer shopping online because it saves Time and energy, and there is a mixed
response for other apart from fun and security.
People mostly prefer buying Digital devices and apparels from online stores.

NUMBER OF PURCHASE & TIME SPENT ON

PURCHASE
Time Spent on Purchase

Purchased Item(s)
7

11
2

Findings:

14

11

21

Maximum number of peoples purchases are between 1 to 5 items.

The average time spent is between 15 to 20 minutes.

TRUST FACTOR & RECOMMENDATIONS

Recommendation

Shop from Trusted Sites

Entirely disagree

4% 4%

Not likely at all

Disagree

Neutral

Very likely

44%

16

Agree
Entirely agree

Somewhat likely

13

Neither agree nor disagree

47%

Findings:
Maximum number of people prefer buying from trusted sites.
People are most likely to recommend their trusted sites to the closer ones.

CONCLUSION
After critical observation, we came to a conclusion that e-commerce has undeniably become an important part of our society.
According to our study results,
the majority of the respondents were confident in using the Internet preferably from home, and they have chosen laptop as their
most preferred device of
accessing the internet, and shopping online.
In our survey we found that, most of the respondents had experiences of impulse shopping and placed a high value of satisfaction
on self help information,
ease of check out, look & feel of website, ease of navigation, quality of packaging, accuracy/ completeness of shipping & timeliness
of delivery.
They also expressed theirpreference in shopping for digital devices and apparels from the online stores.
Interestingly, there were less indications of disappointment in relation to purchasing criterion and past experience.
It seem people are willing to buy more than 1 items and their average spending time on E-Commerce sites is between 15 20min
which is encouraging
for E-Businesses in general.
The underlying theme which seems to link many peoples concerns is one of trust.
Here people prefer trusted sites to buy their product and they recommend those trusted site to their friends & colleagues.