EGYPT TOURISM

2012: one billion international

tourist
in one year for the first time1,035,000,000

Source:
mddb.apec.org/Documents/2013/TWG/TWG42/13_twg42

MOST VISITED COUNTRIES BY INTERNATIONAL

TOURISTS
In 2012, there were 01 billion international tourists with the
growth of 1.72% as compared to 2011.

Source: http://data.worldbank.org/indicator/ST.

INTERNATIONAL TOURISM RECEIPTS

International tourism receipts of top 10 most visited countries
for the year 2012.

Source: http://data.worldbank.org/indicator/ST.INT.

COMPARISON OF INTERNATIONAL TOURISM

BETWEEN TURKEY, MALAYSIA & EGYPT

Source: http://data.worldbank.org/indicator/ST.

PAKISTANS LAST 03 YEAR REVENUE

CONTRIBUTION IN TURKEY, MALAYSIA &
EGYPTS TOURISM

Source: Embassies in

PAKISTANS LAST 03 YEAR REVENUE

CONTRIBUTION IN EGYPTS TOURISM

***
***

***Out of these 5000 visa applications from Pakistan in

2012, only 2,150 were handled by TCS Visatronix

MAJOR ATTRACTIONS

1) Giza
20km southwest of Cairo, is the site of some of the most
impressive and oldest (26th century BC) ancient monuments
in the world, including a complex of ancient Egyptian royal
mortuary and sacred structures, including the Great Sphinx,
the Great Pyramids of Giza, and a number of other large
pyramids and temples.

Figure: Great Sphinx

Sources :
Wikipedia

Figure: Great Pyramids of

Giza

2) SAQQARA
30km south of Cairo, ancient burial ground which served as
the necropolis for the Ancient Egyptian capital of Memphis. It
features numerous pyramids, including the world's oldest
standing step pyramid, as well as a number ofMastabas.

Figure: Mastaba Of Saqqara

Sources :
Wikipedia

Figure: Dynastic monuments

3) LUXOR
About 500km south of Cairo, is the site of the ancient city
ofThebesand has sometimes been called "the world's greatest open
air museum". It includes the ruins of the temple complexes
atKarnakandLuxor, which stand within the modern city. On the
opposite side of theNile Riverlie the monuments, temples and
tombs on the West BankNecropolis, which include theValley of
KingsandValley of Queens.

Figure: Thebes
Sources :
Wikipedia

Figure: Valley of the Kings

4) ALEXANDRIA
About 180km south east of Cairo is a main summer resort,
due to its beaches, ancient history and Museums, especially
theBibliotheca Alexandrina, a modern project based on
reviving the ancientLibrary of Alexandria.

Figure: Bibliotheca Alexandrina

Sources :
Wikipedia

Figure: Mediterranean
view

5) SINAI PENINSULA
Sinai has become a tourist destination due to its natural
setting, rich coral reefs, and biblical history. Most popular
tourist destination in Sinai are Mount Sinai ("Jabal Musa") and
St. Catherine's Monastery, which is considered to be the oldest
working Christian monastery in the world, and the beach
resorts of Sharm el-Sheikh, Dahab and Taba. The distance
from Cairo to the Sinai is 430 kilometres. There is a daily bus
from Cairo to Sinai that leaves from the Sinai International Bus
Terminal in Abbasiya, a suburb of Cairo, and the trip lasts 8
hours.

Figure: Sharm el-Sheikh

Sources :
Wikipedia

Figure: St. Catherine

6) THE NILE CRUISES

Nile cruises may vary considerably, but typical Nile cruises are
either three, four or seven nights. The shorter tours usually
operate between Luxor and Aswan. The usual cruise is aboard
a Nile cruiser, often referred to as a floating hotel. Indeed, the
better boats have most of the accommodations of a land
based hotel, including small swimming pools, hot tubs,
exercise rooms, nightclubs, good restaurants, stores and even
small libraries

Figure: Nile Cruise

Sources :
Wikipedia

7) AL-AZHAR UNIVERSITY
Al-Azhar University is an educational institute
inCairo,Egypt. Founded in 970-972 as a madrasa, it is the
chief centre of Arabic literature and Islamic learning in
theWorld and oldest degree-granting university in Egypt. It
is associated withAl-Azhar MosqueinIslamic Cairo.
The Al-Azhar Mosque is a grand structure that reflects many
centuries of styles.

Sources :
Wikipedia

Our Brands

We are a Rs 8 billion ($ 80 million) Group of Companies

Operating with 7 Registered Companies globally, 5 in Pakistan,

Milestones

TCS was founded in Pakistan, with 12 stations & 25 bookings first day
1983

Countrywide Network Expansion to over 100 locations

1985
to meet Pakistan Banking Council need

Established Sentiments Express A Unique Gift Delivery Service

1989

Emerged as the leading courier company in Pakistan High Growth Years

1990

Diversification Air Cargo and Trucking

1992-96

International Expansion UAE & Canada

1997-00

Major Investments and re-structuring of domestic operation

2001-02

Formed own Aviation setup - Inducted first AN-26

Milestones

Formed TCS Air & Sea Freight Division

2004

Started Visa drop box services (VISATRONIX)

Formed TCS Management Development Services Company (OCTARA)

2004

Inducted bigger AN 12 Aircraft into TCS Aviation Fleet

2005

Inducted a Boeing 737 200 Aircraft into TCS Aviation Fleet

2006

Established Mail Management Solutions division & Print shop

2006

Won the Logistics & Printing project of Election Commission of Pakistan

2006-7

TCS awarded Super-Brand title

TCS awarded Brand of the Year Award

2007

TCS won 1st Telecom Excellence Award

2007

Implemented ISO 9001:2000 in TCS Logistics

Inducted yet a bigger Boeing 727 into TCS Aviation Fleet

2009

Retail Franchising

TCS case study in Principles of Marketing Phillip Kotler

2004

2007

2007

2009

DIVISIONS / BUSINESS
UNITs

Business Description
This is our flag-ship Express Business with Overnight and
Second Day (Detain) services. It has two broad categories,
General and Banking. Banking is our entire Banking
business and rest of the corporate business falls under the
General category.
Note:
Bulk Shipments business (both for Banking and General) is catered by our
MMS (Mail Management Solutions) division and is a part of TCS Private Ltd.
entity.

Business Description
Like our Courier business, this is our International Express
business where we mainly do out-bound, both DOX and
Non-DOX.

Business Description
This is our new business comprising of the following:
Print Shop:
A high speed, high volume, transactional printing setup, for
printing of Credit card bills, Cellular Bills, Bank Statements,
etc.

Distribution:
This is our bulk shipments delivery setup, countrywide. For
the booking of bulk shipments, we use soft data and
scanners to book thousands on shipments in shortest
possible time. In most cases, we are providing delivery
details in soft data to our customers for their CS /
CRMrequirements.

MMS Services
Printing
Automated Stuffing
Delivery
Mail Room Management
Bulk Mails Project Management
Customized Solutions

PRINT SHOP: the biggest and the only Digital Printing and Automated Stuffing
Facility in Pakistan with a capacity to print 2.0 million pages and process

Range of Products

Business Description
A Gift Delivery Service where we offer gifts such as cakes,
flower bouquets, etc for delivery all over the country. We
have a sizeable portion of revenues coming in from
Pakistani expatriate communities living abroad, through our
website. Business significantly spikes during the 5-7
conventional and popular events such as Ramadan, Eid ul
Fitr, Valentines Day and Fathers / Mothers Day, Mango
Express & Orange Express ,etc.
We are in the trial phase of outbound SE deliveries, i.e.,
from Pakistan to UAE, UK and India, initially.

Business Description
This is our door to door, LTL (Less-than-truck-load)
business with 48 72 hrs delivery times
countrywide.

Business Description
This is our specialized 3PL (3rd Party Logistics) business
catering to Warehousing, Distribution, Transportation (FTL)
and Freight business.

36

Technical Inventory

37

Business Description
This division fulfills complete internal transport
requirements to all divisions of TCS on rental basis.
Transport assets reside in this division and the vehicles
maintenance (in-house workshops) is also with this division.

Ground Fleet

41

Toyota Hilux (Inter City E/Rs)

FAW (Inter City)

Total: 50

Total: 01

Mazda (Inter City)

Total: 19

Hino (Inter City)

Total

15

Suzuki Ravi (Distribution)

Total

45

Forland (E/Cs
Maintenance)
Total
04

Hyundai Shahzore (Within City)

Total

46

Suzuki Bolan (Visatronix)

Total

05

Business Description
Octara Private Limited is an independent enterprise and a Business
Information Management company of the Tranzum Group specializing
in Corporate/Management Training & Workshops, Seminars &
Conferences, Event Management, Publications and Public Relations.
While Octara is a stand alone business entity catering to the Training
needs of its external customers; individuals and corporate, another
objective that it is consciously pursuing is to cater to the TCS internal
training needs by exposing its staff to high profile, diversified
trainings and also holding regular in-house trainings for various levels
of TCS staff.

Business Description
TCS Connect is Pakistan's premier e-marketplace, offering
facility to purchase Pakistan's premier brands online with:
Extensive variety of product options
Fast, multiple and convenient payment options - online and
offline
Excellent after-sales and logistics support
Doorstep delivery and pick-up services
Extensive accessibility options via Web, Mobile, Retail
Outlets, Catalogue.
TCS connect has strong presence in social media
(including Facebook,
Twitter and Pring etc.) having
approx. 100,000 facebook fans.
Number of registered customers of TCS connect are

www.tcsconnect.com

TRAVEL & TOURS SERVICES

ABOUT INTIANA

Intiana is a separate entity, comprising of the following

services:
1) Airline Ticketing
2) Spiritual Travel (Umrah & Hajj)
3) Visatronix (Visa drop box facility)

Business Description

AIRLINE TICKETING:
Air Ticketing part of Intiana deals in international air travels
ticketing services as well as in domestic air travels ticketing
and is one of the trusted and reputed travel tour operators in
Pakistan.
SPIRITUAL TRAVEL (UMRAH):
Besides dealing in ticketing services for almost all international
airlines we also manage special Umrah packages every year.
These packages include ticketing, lodging in Saudi Arabia and
transportations from Jeddah to Makkah and Medina.

Business Description
VISATRONIX, a part of Intiana, offers Visa Drop box facility
by:
Dissemination of Visa processing information as directed by the
respective Consulate/ Embassy to the customers.
Scrutiny of completed documents as per the check list provided by
the Consulate/ Embassy.
Safe, Secure & efficient courier service of sensitive documents for
submission to the relevant Consulate/Embassy.
After necessary formalities of the Embassies, return courier
services to the point of booking and disbursement of passports to
the applicants

TCS EXPOSURE IN PAKISTAN

300,000 shipments/ day (Pick up + Delivery; 02 touch

points)
Offices in 300 cities of Pakistan.
650+ TCS retail outlets.
15000 corporate accounts.
30,000 walk-in (cash) customers every day.
250 TCS vehicles (50 Prime movers to Ravis), travelling 02
millions KMs across Pakistan (inter & Intra City)
3000+ couriers equipped with motorbikes.
24/7 Call Center

MARKETING PLAN FOR EGYPTS TOURISM

We will promote Egypts Tourism by offering different packages
inclusive Visa, Ticketing and lodging (Stay + Travel) in Egypt.
Following tourism packages will be offered.
Direct Package:
Direct travel: Pakistan-Egypt-Pakistan
Clubbed Packages:
1. From: PAKISTAN- DUBAI/ABU DHABI- EGYPT & back to
Pakistan
2. From: PAKISTAN- TURKEY- EGYPT & back to Pakistan
3.From: PAKISTAN- SAUDI ARABIA (Pilgrimage) - EGYPT & back
to
Pakistan
4.
Or as per visitors request

MARKETING PLAN FOR EGYPTS TOURISM

Target Period: June 2013August 2013

First year we will run two marketing/ promotional campaigns

for Egypts tourism, Phase-I and Phase-II.
PHASE-I
In phase one we will have Egypt Tourism standees in
top 50 Express centers in Karachi.
50,000 leaflets distribution to high end localities of
Karachi city through TCS couriers.
Egypt Tourism Ads on TCS vehicles. (Karachi Only)
Egypt Tourism Ads in TCS connect. (TCS bi-monthly
news letter)
With these promotional activities we will target to add
1000 tourist in 3-4 months, increasing $1 million in Egypts
International tourism receipts. First campaign will be
initiated in Karachi only and based on its response, second
campaign will be run in Karachi, Lahore, Islamabad and

LEAFLET FOR EGYPTS TOURISM

STANDEE FOR EGYPTS TOURISM

SKIN ON TCS VEHICLE FOR EGYPTS TOURISM

Estimated Cost of Marketing Campaign Phase-I

Target Period: June 2013August 2013

MARKETING PLAN FOR EGYPTS TOURISM

Target Period: Nov 2013- Jan
2014

PHASE-II
We will display Egypt Tourism standees in top 50
Express centers of main cities.
100,000 leaflets distribution to high end localities of
metro cities through TCS couriers
Egypt Tourism Ads on TCS vehicles.
Egypt Tourism Ads in TCS connect. (TCS bi-monthly
news letter)
Promotion via call centers IVR
SMS marketing.
Email marketing.
With these promotional activities we will target to add 500
tourist in 3 months, increasing $.5 million in Egypts
International tourism receipts. These campaign will be
executed in Karachi, Lahore, Islamabad and other cities of
Pakistan

Estimated Cost of Marketing Campaign

Target Period: Nov-13- JanPhase-II
14

SUPPORT NEEDED

GSA like / Ticketing arrangement with Turkish airline.

Tie ups with leading tour operators of Egypt.
Diversion of all visa categories (Group visas &
Others) to TCS Visatronix exclusively. (This will help
us to offset our campaign and other costs. Impact:
200,000/ per month Approx.)
Sponsored study / orientation tours (2-3 TCS staff
members)

OUR VISION: 25,000 tourists to Egypt from Pakistan by

2015
(adding $ 25 millions in Egypt tourism receipts)

Together, We will do it, InshaAllah!

Thank you!