Professional Documents
Culture Documents
About The
Company
Gary Kelly is Chairman of the Board, President &
CEO
A publicly traded company (NYSE: LUV)
35,000+ Employees
2011, Southwest operates 552 Boeing 737 aircraft
among 72 cities in 37 states
Values
Team work
Team Spirit
Love, Fun,
Warmth
Altruism
S.W.O.T
Employee satisfaction
Customer service
Low fares
Stable profitability
Scheduled service
Leadership
No international flight.
Carry small amount of freight and
cargo.
Inconvenience to business
customers
Strength
s
Weakne
ss
Opportuni
Opportuni
ty
ty
Threats
Threats
QUESTI
ON &
ANSWE
Mainly, short
route journeys.
OTHERS
Focussed
luxury,
complementary
and in-flight
services.
SOUTHWEST
Fun-LUVing
Attitude for inflight
entertainment.
OTHERS
SOUTHWEST
Strictly adhered
for a disciplinary
and
sophisticated
travel.
Pets Are
Welcome on
Southwest(P.A.W.
S)
OTHER
SOUTHWEST
Only cash
payment, for
onboard
services.
Cashless cabin
(Credit Card only
for onboard
purchases.
Low cost
Airplane only one type of fleet Boeing 737, so saves money
No seat assignments
No meals snacks only
No electronic entertainment
No baggage transfers to other airline
No connection with other airlines
Paperless tickets (e-tickets)
Single-class of service so more seats are used