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INTRODUCTION
According to Aristotle ,social creature is zoon politicon which means
human being predetermined to live in a society and interact with
each other.
As social beings ,humans need other humans to survive and are
required to work together.
In the process of interaction between people is created
communications.
The Model Communication used by Aristotle is basically the most
classical communication model , this model is called model of
rhetorical ( Rhetorical model)

HISTORY OF RETHORIC
Science of rhetoric was originally developed in Greece,
relating to the science of the Arts Speaking ( Techne
Rhetorike)
Aristotle was the first to contributes to communication
public ,especially rhetoric.
Theory of rhetoric centered on thinking about rhetoric
mentioned by Aristotle as a tool persuasion.

DEFINITION OF RETHORIC
The ability of the speaker to influence the audience .The
starting point is to talk rhetoric that became one of the
special abilities in humans .

Public Speaking
Public Speaking : Spread of information from one person to
many people or a wide audience.
There are three main objective of
public speaking :
1. To give the information
2. To Entertain
3. To Persuade
The main of public
speaking

THE MAIN ELEMENT ON

RETHORIC

ASSUMPTIONS THEORY OF
RHETORIC
a. Public speaker or speakers who effectively need to
consider their audience .
-the concept of audience analysis ( audience analysis)
b . Public speaker or speakers effectively use some
evidence in his presentation .
- The concept of ethos, pathos , and logos

ETHOS, LOGOS, PATHOS

Ethos : character,intelligence,goodwill,speaker.It can be
learned and familiarized
Pathos : related to the emotions generated on audiences
Logos : use of arguments,rationalization,and the
discourse.

Syllogism & Enthymeme

Syllogism : a group of propositions relate to each other
and draw a conclusion from the premises of major and
minor.
Enthymeme : syllogism based on probability,signs,and
examples,which serves as a rhetorical persuasion.
The possibility (probability )
Mark ( sign)
Example

KANON RETHORIC
5 things needed for effective speech
Discovery : construction / preparation of an argument that
is relevant to the purpose of a speech .
Consists of : a topic and civic space .
The setting : the speaker 's ability to organize his speech
Consists of : an introduction ,torso,and conclusions . Style
the use of language to convey ideas in a certain way.

PURPOSE OF RETHORIC
Konrad Lorenz once said ," What was said by no means
was also heard, what is heard by no means well
understood , what is understood by no means was also
approved,what is approved by no means justified, what
is acceptable does not mean also lived,and what is
internalized does not mean also to change behavior
Rhetoric is important that what is said
can be heard , what is heard is
understandable
, what is understood to
be approved , approved
what is
acceptable , what is acceptable can be
internalized , and internalized what can
change behavior .

TYPES OF RHETORIC
Forensic rhetoric : a state when the speaker encouraged
the emergence of guilt or innocence . (in the court)
Epideiktik rhetoric : a discourse that relates to praise or
blame . ( ceremonial speech ).
Deliberative rhetoric : while the speaker must specify an
action to be taken , something that should or should not
be done . ( Political speech )

CRITIC
Heurisme
Husband theory has been covering some hearts
subarea communications , such as fear hearts
communicate and has been pushing The empirical
research as well as practical .
Logical consistency
1. Inconsistent
2. less organized
3. Defining Missing Right

TWELVE LEGAL OF
RHETORIC
1. Eloquence can be learned
2. Train yourself in the art to speak !
3. Eliminate anxiety by practicing
4. Speaking while thinking
5. Speech not read
6. Formulate a theme with sharp
7. Clear scheme Interesting and impressive initial end
8. I know,I want ,I successfully
9. Increase arguments and stand facing objections
10. Happy when speech
11. Speak clearly
12. You were born to be a winner !