Professional Documents
Culture Documents
TESTING
Presented by
Sidhartha Mohapatra,Cuttack
What is Hypothesis ?
Hypothesis simply means mere assumptions.
Hypothesis are statements that can be
empirically tested.
Ex :1. A sales manager may hypothesize that
salespeople who show the highest job
satisfaction will be the most productive.
2. An advertisement manager may believe that
if consumer's attitude toward a product are
changed in a positive direction, consumption
of the product also increases.
Hypothesis Testing
Types of hypothesis commonly in business
research are
1. Relational Hypothesis-examine how changes
in one variable vary with changes in another
2. Hypothesis about difference between
groups-examine how some variable varies
from one group to another
3. Hypothesis about difference from some
standard-examine how some variable differs
from some preconceived standard
Types of hypothesis
testing
1.Parametric test
2.Non-Parametric test
1.Parametric test
Parametric tests involves numbers with known ,Continuous
distributions. Parametric tests are based on the assumption that
the data in the study are drawn from a population with the
normal distribution. When the data are interval scale or ratio
scale & the sample size is large, parametric statistical are
appropriate.
Example :If the investigator has two interval-scaled measured
measures, such as gross national product(GNP)and industry
sales volume, parametric tests are appropriate .Possible
statistics tests include analysis of variance, regression, or a ttest for a hypothesis about a mean
2.Non-Parametric test
Nonparametric methods are used when the
decision making .
Test do not explain the reasons to why the difference
exist, say between the means of the two sample.
Results of significance test are based on probabilities
and such cannot be expressed with full certainty.
All these limitation suggest that in problems of
statistical significance , the inference technique(or
the tests) must be combined with adequate
knowledge of the subject-matter of the subject
matter along with the ability of good judgment.
Bibliography
Kothari ,C.R, Research Methodology: Methods &