Professional Documents
Culture Documents
CHAPTER: 11
Designing and
Implementing
Brand
Architecture
Strategies
Learning Objectives
To Sum Up
Brand Portfolios
Flankers
Cash Cows
brand:
To
attract
To minimize overlap and get the most from the portfolio, each
brand-name product must have:
To Sum Up
Brand Hierarchies
Modifier Level
Product Descriptor
Corporate Branding
To Sum Up
To Sum Up
To Sum Up
Thank you.