Group Introduction

Service Industries
Limited

History

The young man, named Ch. Nazar

Muhammad (Late), Ch. Muhammad
Hussain (Late) both from Gujrat district
and Ch. Muhammad Saeed (Late) from
Gujranwala District, started business in
1941 at a small scale in Lahore.

In 1954 they installed a shoe

manufacturing plant at industrial area
Gulberg, Lahore. In these days it known
as Service Sales Corporation (Pvt.) Ltd.

Today, the production side of the

company has flourished into Service
Industries Limited (SIL) which has worldclass shoes, tyres, tubes, and rubber
production facilities

Products

Management Of Service
Industry Ltd

Management of
The visionarySIL
leadership and
hardworking management team
has led SIL to hold this top
position in the business arena.
The Management comprises of:

Chairman: Mr. Ahmad Javed

CEO: Mr. Omar Saeed
Management Team
Mr. Ghulam Muhammad (GM SIL Gujrat
Factory)
Mr. Adnan Wasal (GM SIL Muridke Factory)
Mr. Jawwad Faisal (Chief Commercial Officer)
Mr. Sohail Chaudhry (GM Domestic Sales)
Mr. Muhammad Usman Amjad (Chief Financial
Officer)
Mr. Hassan Ehsan (Head of Exports)
Mr. Rao Humayun Suleman (Head of Human
Resource)

Number of Employees:
Company was started the operations with few
numbers of employees. It currently employs
close to 9000 people

MANAGEM
ENT
STYLE
Management style of SIL is

Authoritarian/ Autocratic.

Organizational Hierarchy

Management Priorities

Product Development and

better quality

Increase export of their

product

Open new franchise in

populated area

Customer satisfaction

Suitable price

Management Functions

Planning

SIL do both long term planning and

short term planning to get their
corresponding outcome or profit.
They forecast their future conditions,
opportunities and problems. Their
planning process involves following
steps:

Preparation of feasibility report

Forecast the demand in market
Finalize their investment
Evaluate the sale margin
Feed back

Future Planning
Servis plans before the beginning of the year and the season. Like
June is going on and the Management is planning for Eid and winter.
they plan like:

5 years planning,
next year planning,
this year planning,
Event planning,
seasonal planning etc.

Organizing

ORGANIZATION STRUCTURE

ORGANIZATION DESIGN

MECHANISTIC ORGANIZATION

WORK SPECIALISATION

DEPARTMENTALIZATION

CHAIN OF COMMAND

CENTRALIZED ORGANIZATION

Chain Of Command

* Continuing operations

WORK SPECIALISATION

SIL fixed employees for a particular

job for getting job specialization
AND each Manager is made
responsible for only a particular
function, which is his expertise.

DEPARTMENTALISATION

DEPARTMENTALISATION

PRODUCTION DEPARTMENT
It involves the process of producing the product. In manufacturing
concern the largest and most important department is production
department.

MANAGEMENT OF THIS DEPARTMENT

SUPPLY CHAIN DEPARTMENT

Procedure of SUPPLY CHAIN used by SIL

Hierarchy of this Department

ACCOUNT & FINANCE DEPARTMENT

Double entry book keeping system is

being used by the company.

ERP System is used for to run

functions smoothly

Hierarchy Chart Account & Finance

QUALITY ASSURANCE DEPARTMENT

Quality assurance manager is appointed
to check out the qualities matters and
responsible to deliver the goods to finish
godowns to avoid end customer
complaints and to goodwill for the
company.

HRM DEPARTMENT
H.R develop job descriptions and
Organizational chart and define
responsibilities and authorities of the
employees who manage, perform and
verify their work accordingly. The HR
department is responsible to provide the
man power to the all other.

Hierarchy of this department

Marketing

ORGANIZATION DESIGN

MECHANISTIC
ORGANIZATION
Savoury,

Dressings
SIL has mechanistic design
& Spreads
Personal Care
in which it has rigid
Ice Cream &
departmentalization
Beverages and
tightly control structure,
downward communication,
little participation in
decision making, clear
chain of command.

Leading
Servis have very effective
leadership which involves
managing people and the work
through the means of
Motivation
Communication
Coordination of employees and
employers

By annually bonuses these

bonuses are provided in the
month of April,
Provide security and insurance
Promotion
Provide working environment
Better hygienic conditions
Free medical facility
Free education for their Children
Cheap food facility at canteen (20
Rs. per Head)
Commission (over time)

They have very strong

communication pattern and
network. Meeting are occurs on
regular basis. Sometimes
emergency meetings are called
in conflict situation. Mostly their
conflicts are occurring in
production, planning and
purchase departments. These
conflicts are resolved in
emergency held meetings.

The coordination occurs among the employees and

manager by visits. Managers have good ability of
command. They issue orders and instructions without
arousing any resentment among the subordinates.
They are able to secure willing obedience from their
subordinates without destroying their initiative and
creativity. They have good relationships with labor
union.

Controlling
There are certain performances
standards for evaluating results.
There is strong culture of making
records and reports which tells
about the progress of the
company. So, they use these
reports for comparing their
performance. Corrective actions
are taken to regulate operations,
remove deficiencies and improve
performance. There is a helping
department which oversees the
activities of all the departments. If
any wrong action occurs it take
notice and provide help about the
issue. There are suggestion boxes

Decision Making Styles

Decision Making Styles

THE decision making style of
SIL is centralized.
The top management takes
their time while making
decisions, evaluate all the
possible alternatives before
choosing any decision

Staffing of new employees

Staffing (includes recruiting,
selecting, hiring and firing of
employees) is among the skills
that become more important as
the complexity and over all
level of performance
organization increases Both
external and internal
recruitment takes place in SIL
by different methods as
follows:

Staffing of new employees

Staffing

FEEDBACK
THE MEANS THE SIL USE TO TAKE
FEED BACK FROM ITS
CUSTOMER INCLUDE

Strengths

Largest
footwear
group in
Pakistan
60 years
experience

Variety of
products

Image of
durable shoes

Weaknesses

Recommendations
The company must reduce its operating expenses in order to
compete in the market on price basis because operating expenses
are controllable factor.
Footwear industry is highly fashion industry; hence SIL must improve
the efficiency of the product development in order to bring new
design and style in the market to satisfy the consumers.
Different training courses should be arranged for the up lifting and
improving the quality of work for employees.
They provide transportation facility to only female employees I think
male should also be provided with conveyance convenience. This will
create the easiness for workers and reduce the wastage of time.