Shaping

OUR FUTURE
together

ACTION PLAN
on
Kotex Softina Public Sampling

Conducted for Kimberly Clark

January 2003

CONTENTS
Project Description

Project Organization

Preparation

Report

Appendixes
1.

Fieldwork Process

2.

Recording Form

KC Approval

10
11
12
13

PROJECT DESCRIPTION

1.

Technique: F2F intercept sampling, giving samples in one way to only target
respondent going in or out location.

2.

Product: Kotex Softina.

3.

Target respondents:

4.

Female white collar aged 22-40.

Student girls aged 19-25
Other active women aged 18-40

Number of samples given to each respondent:

One sample per target.

PROJECT DESCRIPTION
5.

Kind of public location, Area and

Sample Size:
a)

b)

Kind of public location:

Offices
Universities/ Colleges/ Night
learning centers
Entertainment locations
Women clubs, cultural
houses, water parks,
women aesthetic and sport
centers, beauty salon,
discotheque
Shopping Centers
Hypermarkets/ Trade
Centers.
Supermarkets.
(Note: Hypermarkets/ Trade
Centers are in top priority
of doing sampling).
Areas & sample size:

AREA

SAMPLE SIZE

HA NOI

50,000

DANANG

11,000

CANTHO

9,000

HCMC

90,000

TOTAL

160,000

PROJECT ORGANIZATION
1.

Sample Size for each kind of location:

AREA

HA NOI

DANANG

CANTHO

SAMPLE SIZE

50,000

11,000

9,000

90,000

160,000

Offices

6,000

1000

700

17,000

14,000

Universities/ Colleges/ Night learning

centers

29,000

6,000

5,800

25,000

65,800

Entertainment Locations

5,000

3,000

2,500

3,000

33,500

Shopping Centers

8,000

1,000

25,000

34,000

Sampling Location

500

110

900

1,600

90

HCMC

TOTAL

Note: In each area, the sample size of each kind above may be shared together.
2.

3.

Quality Control:
No back-check on Public Sampling
The project quality will be controlled at sampling points.
Timing: 01 March 2003 12 March 2003

PROJECT ORGANIZATION
4. Location Frequency:
a)

Offices: One office / 01 sampling session.

b)

Schools: One school or center / 01-03 sampling session. Sampling sessions for
classes in the morning, and/or in the afternoon, and/or in the evening.

c)

At entertainment locations: One location two sampling days or session.

Sampling at weekend is preferable.

d)

At shopping centers: One location / 02 sampling days.

Working time: from 10:00 to 20:00.

5. Staff & Uniform

HANOI

DANANG

CANTHO

HCMC

TOTAL

STAFF

Promoter

36

18

18

40

112

Supervisor

19

Storekeeper

Manager

UNIFORM

T-shirt

76

38

38

84

236

Cap

48

25

25

52

150

Bag

42

21

21

46

130

PREPARATION
I. K.C SUPPLY REQUIREMENT:
1. Samples, delivered on 26 Feb 2003 at following addresses:
AREA

ADDRESS

CONTACTER

PHONE

Total of
sample

HaNoi

P103 nha B22, TT Kim Lien, Dong Da,

HaNoi

Mr. Manh Tuan

09032388
52

50,000

DaNang

95 Quang Trung, a Nang

Mr. Trong C

09183239
77

11.000

CanTho

99 Nguyen Van Cu, An Hoa, Can Tho

Mr. Cong Minh

09180658
89

9,000

177/35 Nguyen Van Dau, Binh Thanh,

Lng oan
2. Equipment,
delivered on 18 FebMr.2003
at 177/3509Nguyen90,000
Van Dau, Binh Thanh,
HCMC
HCMC:

HCMC

T-shirt

236

Cap

150

Bag

130

Use old bag, in MSV stock

3. Others, delivered at the latest of 26 Feb 2003 at 126D Phan Dang Luu, W3 Phu
Nhuan, HCMC:

Product information for training.

Documents prove the quality and origin of the samples: Certificate of Origin,
Certificate of Quality, legal transport documents for each area (i.e.
Commercial Invoice or Internal Goods Issued notes stipulated by The Ministry
of Finance, etc.)

PREPARATION
II. MSV:
1. Recruiting
2. Training
3. Project announcement to Trade Services
4. Facilities necessary for fieldwork organization
5. Uniform transportation to area
6. Mapping system for fieldwork
7. Recording forms
8. Fieldwork organization

REPORT

I. DAILY REPORT:
1. Time: 4:00 p.m.
2. Content:

List of conducted locations (updated).

Process of each area.

Any problems arisen.

Any information from consumers collected during fieldwork.

II. FINAL REPORT:

1. Time: 07 after the last area completion.
2. Content:

Fieldwork Result.

List of conducted locations.

Any information from consumers collected during fieldwork.

Inventory Report.

APPENDIXES

FIELDWORK PROCESS

RECORDING FORM
KOTEX SOFTINA PANTILINER PUBLIC SAMPLING PROJ ECT
LOCATION:
PROMOTER:
GROUP:

GROUP LEADER:

SUPERVISOR:
No

TIMING

LOCATION

ADDRESS

SAMPLE SIZE

APPROVAL
The Active Plan is approved by K.C.
Phan Ngoc Thuy