Professional Documents
Culture Documents
RAAJNEETI
Significance
High public
involvement,
extensive media
coverage
Sound Strategies
verified by principles
of manaegement
Proper
implementation
through well defined
organizational
structure
Strength:
-Core Competency
Organizational
Change
Social Media
Media
Social
Growth
Growth
Opportunities
-emergence of
social connectivity/
bonding
-first time was being
used for elections
Br
an
din
g
Threat-negatvity among
minority groups
-was considered a
communal/ religious
party
1.BRANDING
Branding
Modi was a
regional
brand trying
to go
national
connect with
the youth
carried the
taint of the
2002 antiMuslim riots
in Gujarat.
2.Social Media
3.Organizatioal
Change
failure of advani as a
prime minister
candidate in 2009
general election ignited
a movement for a
change of structure
within the party
Unfreeze
Change
declaring Narendar
Modi as the prime
minister candidate and
sidelining previous top
leaders was the
beginning of the change
to youthify the party
Refreeze
Resistance to Change:
Hullaby within the party on Narendra
Modi appointment
Advani submitted his resignation
Thank You