Professional Documents
Culture Documents
Organisation
PARAMJIT SHARMA
Marketing Growing
Organisation Complexities
Technology Customer
Market
Place
Globalization
Brands
Store
Deregulation
Based
PARAMJIT SHARMA
Retailers
Marketing Growing
Organisation Complexities
Customization
Information
Price Sensitivity
Loyalty
PARAMJIT SHARMA
Marketing
Organisation
Intense Competition
Shrinking Profits
Inept Retailers
PARAMJIT SHARMA
Marketing
Organisation
Over saturation
Giant Retailers
Competition From
DM
Shrinking Margin
Modification In
Retailing
PARAMJIT SHARMA
Marketing
Organisation
Re-engineering
Outsourcing Company
Responses Benchmarking
E-commerce
PARAMJIT SHARMA
Marketing
Organisation
Partner
Suppliers
Global &
Local
PARAMJIT SHARMA
Marketing
Organisation
Marketer Responses
Relationship
Marketing
e r
t om
us ime
C eT Customer
Lif lue
Va Share
PARAMJIT SHARMA
Marketing
Organisation
Marketer Responses
Individualization
Target
Customer data
Marketing Base
PARAMJIT SHARMA
Marketing
Organisation
Marketer Responses
imc
e l
n n s MBDM
ha er
C rtn
Pa
PARAMJIT SHARMA
Marketing
Organisation
Marketing &
Other Functions
PARAMJIT SHARMA
Marketing
Organisation
PRODUCTION FINANCE
MARKETING HUMAN
RESOURCE
PARAMJIT SHARMA
B) MARKETING
Marketing AS A MORE
IMPORTANT
Organisation FUNCTION
PRODUCTION FINANCE
HUMAN RESOURCE
MARKETING
PARAMJIT SHARMA
Marketing C) MARKETING
AS THE MAJOR
Organisation FUNCTION
PRODUCTIO
N
MARKETING
HR
FINANCE
PARAMJIT SHARMA
D)CUSTOMER AS THE
Marketing CONTROLLING
FUNCTION
Organisation
O D
PR
FI
NC
CUSTOMER
MKG
HR
PARAMJIT SHARMA
Marketing E) CUSTOMER AS
CONTROLLING& MKTG
Organisation AS A
INTEGRATIVE
FUNCTION
P
MKG
MKG
CUSTOMER MKG F
MKG
HR
PARAMJIT SHARMA
Marketing Patterns Of
Organisation Organisation
TERRITORY
LINE ORIENTED
&
STAFF
PRODUCT
ORIENTED
COMPLEX
STRUCURE
PARAMJIT SHARMA
Marketing Structure
Organisation Choice
Form Of Company
Marketing Channel
Territory Of Firm
Product Lines & Nature Products
Extent of Service Provided
Size Of Physical Distribution
Nature & Extent Of Competition
PARAMJIT SHARMA
Marketing
Marketing Organisation
Organisation Structure
M Director
M NZ M WZ M EZ M SZ
PARAMJIT SHARMA
Fundamental
Marketing Requirements
Organisation
Unambiguous
Careful Plans for Job
Levels &Spans Specification
PARAMJIT SHARMA
Role Of
Marketing Marketing
Organisation Chief
PARAMJIT SHARMA
Marketing Pitfalls in
Organisation Structuring
PARAMJIT SHARMA