Professional Documents
Culture Documents
Overview
Company Analysis
Strengths
- Brand Name
- Brand Performance
- Regional Disparities
- Slipstreaming
- Distribution Network
- Product Mix
- Pricing
- Information Network
-Logistics of Procurement
- Co-operative Society
- Quality
- Foreign Presence
- TQM
- Personnel
Opportunities
- Export Potential
- Locational Advantage
- International Market
Threats
- Low yield
- Fast-Growing TP Mkt.
- Increasing Competition
- Value Addition
Sub Region R2
Retail Penetration in
Dairy Sector
Gap Analysis
Gap Composition of Amul in Dairy Sector,
Ludhiana
Product Potential
Composition
Numb
er
Potential
Products
52
Spray, Stamina
23
Maximum Potential
Stamina
Very Good Potential
Summers
Products
(Kool, Kafe Kool,
Spiced Milk).
Good
Potential
Amulya,
for
Sweet
Shops.
Sweet Shops
18
21
General Stores
137
10
Gap Analysis
11
Gen.
Stores
Others
Amul
Others
24
10
No. (with
DF)
30
10
10
64
Ice-Cream
61
105 Outlets
Total No.Potential
12
13
Sub Region
Total Milk
Supply (in Kgs.)
Morning
Evening
Click to
edit Master subtitle
1228
style
R1
2148
R2
3986
2996
14
Bargaining Power
of Suppliers
Rivalry Between
Existing Players
Verka being the only major player,
theres no ongoing rivalry in the
sector.
Bargaining Power of
Buyers
15
16
Findings
Retail Penetration and Gap Analysis of Amul in Ludhiana
Quality Problems.
Back-Date Products.
Seasonal Product.
Threat of Substitutes.
17
18
Recommendations
Dairy Sector in Ludhiana
19