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Sasikala M/ AP/MBA/OEC
BRAND
Old Norse - brandr to burn
Italians (1200s ) form of watermarks
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Sasikala M/ AP/MBA/OEC
a service or even yourself good, bad or indifferent that marketers want people to believe based on what
they think they hear, see, smell, taste and generally
sense from others around them - Josh Moritz
as a
differentiates
you.Dave
KerpenLikeable
AuthorSasikala
ofLikeable
M/ AP/MBA/OEC Social Media
Media,
Source of product
Product benefits
Product qualities
Easy to pronounce
Should be distinctive
Sasikala M/ AP/MBA/OEC
PRODUCT
BRAND
A brand is something that
is bought by a customer.
A brand is unique
Sasikala M/ AP/MBA/OEC
A successful brand is
timeless.
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Sasikala M/ AP/MBA/OEC
o Tangible attributes
o Intangible attributes
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Sasikala M/ AP/MBA/OEC
Tangibles
Product
Packaging
Labeling
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Attributes
Functional benefits
Sasikala M/ AP/MBA/OEC
Intangibles
Quality
Emotional benefits
Values
Culture
Image
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Sasikala M/ AP/MBA/OEC
14
Advertisers shouting
carefully pedicure
messages at consumers
who dont want to hear
it.
Sasikala M/ AP/MBA/OEC
New Branding
Advertisers humbly listening
to what consumers tell others
the brand is and back up with
real action (like repeat
purchases) and incorporating
appropriate innovations so
their products continue to earn
consumers loyalty and word
of mouth
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Sasikala M/ AP/MBA/OEC
Pen
Reliance Mart
16
Bacchan,
Sasikala M/ AP/MBA/OEC
18
1. Assume an Identity
2. Know your audience
3. Identify your competition
4. Design and ingenious logo
5. Create a website
6. Blog regularly
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Sasikala M/ AP/MBA/OEC
20
1 . Hindustan Unilever
Corporate Office Mumbai,
Maharashtra
Turnover 4.0 Billion Dollar
Employees 16000+
21
2 . Colgate-Palmolive
Corporate Office New York,
USA Turnover 17.08 Billion Dollar
Employees 37000+
Business Personal
Care
22
3 . ITC Limited
Corporate Office Kolkata, WB
Turnover 7.0 Billion Dollar
Employees 29000+
Business Tobacco, Hotels
and Personal care
23
4. Nestl
Corporate Office Vevey, Switzerland
Turnover 87.0 Billion Dollar
Employees 328000+
Business Food, dairy
products and Coffee
24
Sasikala M/ AP/MBA/OEC
5 . Parle Agro
Corporate Office Mumbai, Maharashtra
Turnover 1 Billion dollar (Appox)
Employees 2500+
Business Food items and beverages
Sector Private Sector
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Career
Websitewww.parleagro.com/careers
%20new.html
Sasikala M/ AP/MBA/OEC
brit_careers.htm
7 . Marico Limited
Corporate Office Bandra, Maharastra
Turnover 850 Million Dollar
Employees 1000+
Business Oil and personal Care
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Sasikala M/ AP/MBA/OEC
m/
9. Godrej Group
Corporate Office Mumbai, Maharashtra
Turnover 4 Billion Dollar
Employees 25000+
Business Personal care, real estate and
Engineering
29
Sasikala M/ AP/MBA/OEC
10. Amul
Corporate Office Anand, Gujrat
Turnover 2.15 Billion Dollar
Employees 700+
Business Dairy Products
30
Sasikala M/ AP/MBA/OEC