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NAME: BHARTI PATIL


ROLL NO. 6122
SUBJECT: MARKETING MANGEMENT

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BRANDED PURSES -COLLAGE GIRLS


Fashion Dreams Purse

INTRODUCTION
FASHION DRESMS we are started our own company in 2015. we
are launched our first product in market that is FASHION DREAMS
BAGS. Our goal is to provide high-quality purses by
manufacturing them to a high standard and marketing them
suitable for whichever purpose you need to use them for.
FASHION DREAMS has been trusted a manufacturer of collage
girls bags of many different style and kinds. We go to the extra
mile to keep our customer satisfied by manufacturing fashion
dreams bags in bhiwandi so that we can offer bags at reasonable
prices and with a supremely fast turnover time.

PLACE : SHAHAPUR
,THANE

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PRODUCT LIFE CYCLE OF FASHION DREAM

A new product progress through a sequence of stage from


introduction to growth, maturity and decline. This sequence is
known as the product life cycle and is associated with changes in
the marketing situation, thus impacting the marketing strategy
and the marketing mix.

PRODUCT/ PRICE:

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our price point will determine to whom our market. The price will be
decide according to product. The price level of our brand low to high
because all customers can buy or product.
Style:

Backpack: 300-200 Laptop bag: 500- 2000

Bucket bag: 400-2000

Clutch bag: 300-2000

Sling bag: 400-2000

Hobo bag: 200-2500

Shoulder bag: 200-1500


baguette bag:150-1400

PEOPLE:
It is the target customer who buy our product. Our target
customers is not only collage girls but also married women's
can use the stylish bag. handbags can be made to cater to
females of all ages, from young girls to elderly ladies.
That is why we manufacturing in our company many type of bags..

Promotion:
Now a days social media is a powerful source to advertisement
e.g., Facebook, whats App etc.
We are create a website for our bags business and include the site
address on all of our marketing materials. Set up stores on free
online classifieds, and spread the word about our business via the
myriad of social networking sites. Take out some ad space in local
news paper and life style magazines, and other sources to
advertisement are Pamphlets through, TV channels, billboards,
banners. We are also using extra activities for advertisement i.e.
FASHION DREAMS T-shirts, caps umbrella etc.
And we are giving first 100 buyers 20% discount to buy any one
bag.

GROWTH

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The growth stage is the period during which the product eventually and
increasingly gains acceptance among consumers, the industry, and the
wider general public. FASHION DREAM purse innovations becomes
accepted in the market. It is a stage of break even point and starting
gaining profit to FASHION DREAMS. Demand of product start to rise. The
company was launched in market innovative and stylish brand
according consumer perception. It is the stage for FASHION DREAMS to
introduce product innovation it create positive image of the product.
Rapid increase in sales.
Product improvement.
Increase in competition.
Increase in profit.
Reduction in price.
Strengthening the distribution channel.
DISTRIBUTION CHANNEL:
Wholesaler/ Distributor
Direct/ Internet
Dealer
Sales Agent/ manufacturers
Direct to end user

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MATURITY
It is period of slow down in sales growth because the product has achieve
acceptance by most potential customers. Competitor enter the market
and profits level of or decline because of increased marketing outlays to
defend the product against competitions. Competitors launching new and
innovative bags in market that is why our product demand has been
decrees. The new competitor will comes in market the company will often
have trouble to sale our bags and gaining profit level slow.
Customer want innovative brand
Sales increases at decreasing rate.
profit margin decreases.
Uniform & lower prices.
Competitors new product
COMPETITORS OF FASHION DREAMS :
Sam Inc. Mumbai
Bagmire, Mumbai
Photo Plus, Mumbai
Pattern Bags, Mumbai
S.K. International, Mumbai

DECLINE:

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A decrease in sales can be a clue that the need for a product is declining.
Although a small business does not necessarily have to offer a continuous
supply of new product to keep customers happy, you may have to
change your marketing strategy for some of the current product you
offer. Improving or changing a product in some way often works to
stimulate renewed interest.
INNOVATION: when sale decline over an extended period time, the
product or services we sell could be the problem. Take a closer look at
how your competitors are faring. While there may be nothing wrong with
our product , the problem could be lack of innovation in how you do
business. Any successful business large or small must meet current
consumer needs
HIGH PRICES
When high price of product than demand will be reduce, Product price is
lower and suitable than customer will be attract to the product. If the
competitor price lower than our product than our sale in decline
STAND BY THE PRODUCT:
It simply matter of finding new place to sale the product. The [problem
could be targeting wrong consumer segment
REMARKET THE PRODUCT:
Is a strategy businesses use to reintroduce a product when sales decline.
AREA: we chosen the shahapur aria this area is rural area and income
Level of people is low they can not be our loyal customer that is why

TAHNK YOU

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