BMW - Pepsi

BMW-PEPSI
WORLD
- Feel
The Thrill..!!
Prepared ByGroup 1
Tarun Rathi
Archit Jain
JOINT VENTURE
A joint venture (JV) is a business agreement in which the parties
agree to develop, for a finite time, a new entity and new assets
by contributing equity. They exercise control over the enterprise
and consequently share revenues, expenses and assets.
PepsiCo Inc. It is an Americanmultinational food and beverage corporation

headquartered in Purchase, New York, United States, with interests
in the manufacturing, marketing and distribution of grain-based
snack foods, beverages, and other products PepsiCo was formed in
1965 with the merger of thePepsi-ColaCompany and Frito-Lay,
Inc.Indra Krishnamurthy Nooyihas been the chief executive of
PepsiCo
BMWFounded in 1917, the BMW Group is now one of the ten largest car
manufacturers in the world and, with its BMW, MINI and RollsRoyce brands, possesses three of the strongest premium brands in
the car industry. The group also has a strong market position in the
motorcycle sector and operates a successful financial services

EXECUTIVE SUMMARY
BMW and PEPSI CO are coming up with a joint venture project of
BMW-PEPSI WORLD, which is an amusement theme park, it will
be located in Florida, 2 hrs from Orlando [amusment capital of
US] .
BMW has the reserve of around 39,000 million euros & PEPSI CO
with reservs of about 1,200 million dollars are coming into a
joint venture in 50;50 of sharing profits and losses. The
construction of this amusement park started in late 2007 and
completed in end 2014, the business commenced from 1st april
2015.
The companies have identified the family entertainment
industry as its primary interest of the joint venture and to that
end the company has focused its efforts on the development of
this family entertainment centre (FEC) to provide quality family
entertainment.
MISSION & KEY TO

SUCCESS
The sole purpose is to establish a profitable and well
managed company while at the same time creating an
atmosphere of fun and excitement for the entire family,
with activities designed to please the local residents, as
well as the substantial tourist base from all over the world.
KEYS TO SUCCESS Based on our research, our primary targeted market is parents
and their children (ages 5-15 to 54). With that in mind, we
intend to design our facilities to address this primary market,
while keeping in mind the secondary markets such a teens and
young adults.
We believe that our main keys to success include:
Providing popular and wide-ranging entertainment activities
Ample and secure parking
Indoor activities for year round entertainment
The use of state-of-the-art technology
Easy access
MARKETING
STRATEGY
Different kinds of contests promoting the BPW
world like sending the code which comes on the
PEPSI bottle and have a chance to win a ticket
to the BP world, well give away 1,000 tickets in
the contests which will cost us around
$600,000.
A promotional video starring world known
actors which will promote our theme land and
the video will be shown throughout the world,
well give a contract to an American company
named VISION WORLD for 5,000,000 to show
our video for a year
HR ALLOCATION
Designation/
No req
location
Pay/hou
Per
Per year
month
1st yr
2nd year
3rd year
4th year
Managers
15
13
374,400
1,125,680
Technicians
20*4
172,800
2,073,600
Restaurant
15*4
10
144,000
1,728,000
Cooks
5*4
11
52,800
633,600
Caf
10*4
10
96,000
1,152,000
Shopping
50
108,000
1,296,000
Tuck shop
5*2
21,600
259,200
BMW model
10
11
26,400
316,800
Pepsi model
10
11
26,400
316,800
5D theatre
15
10
36,000
432,000
295
90
744,000
8,928,000
9,936,864
11,059,729
12,309,479
5thyear
13,700,450
TOTAL
SOURCEOFFUNDS
Particulars
Amount $
BMW
69,544,500
PEPSI CO
69,544,500
TOTAL
139,089,000
Allocation of funds
Particulars
AMOUNT ($)
Investment expenditure
99,089,000
working capital
30,000,000
Preliminary expenses
10,000,000
TOTAL
139,089,000
Particulars
AMOUNT
Free tickets (1000)
600,000
Vision world
5,000,000
Chinese express
2,000,000
Licence & other legal formalities
2,400,000
Total
10,000,000
BMW roller coaster
Particulars
Number of units
Cost Per Unit $
Total Cost
Steel
318tonne
800$pertonne
254,400
Break run
50
2000
100,000
Buzz bars
35
3500
122,500
Drive tire
60
5600
336,000
head chopper
45
6700
301,500
Launch track
100
1500
150,000
Life hill
15
1500
22.500
On ride camera
50
3000
150,000
Ride (BMW)
10
250,000
2,500,000
Batwing
15,000
75,000
Bowtie
12,000
108,000
Butterfly inversion
28,000
140,000
Cobra roll
26,000
103,000
Corkscrew
15
27,000
405,000
Cut back
18
15,000
270,000
Dive drop
10
30,000
300,000
Double dip& double up
31,000
248,000
Hammerhead turn
9,000
54,000
High speed section
20
5,000
100,000
Horseshoe
25,000
125,000
Inclined loop
10
23,000
230,000
Non-inverted loop
10
22,000
220,000
Reven turn
18,000
108,000
Zero gravity roll
30,000
90,000
Wraparound corkscrew
18,000
162,000
Concrete
540,000Kg
10
5,400,000
Safety systems
30
15000
450,000
12,395,000
TOTAL
FIZZ
RIDE
NAME
Number of units
Cost per units
Total cost
Channel impeller pumps
10
35,000
350,000
N-technology pumps
10
23,000
230,000
Mixed flow pumps, submersible
10
25.000
250,000
Vertical column pumps
10
31.000
310,000
Pump and process controllers
27,000
135,000
FIZZ PUMP
20
41,000
820,000
Spectrum Flume 30 Deg Section
30
5,000
150,000
Spectrum Flume Exit Section Spectrum 30
8,000
240,000
Flume Exiat Section 30 Degree
Spectrum Flume Straight 48 Inch Section
30
15,000
450,000
Spectrum Flume Straight 24 Inch Section
30
8,000
240,000
Spectrum Flume Entrance Section
30
9,000
270,000
POOL
2,000,000
5,445,000
TOTAL
PEPSI roller coaster

Particulars
Number of units
Cost Per Unit $
Total Cost
Steel
218 tonne
800 $ per tonne
174,400
track run
50
2,200
110,000
Bath bars
35
3,000
105,000
Drive tire
60
5600
336,000
head chopper
45
6700
301,500
Launch track
100
1500
150,000
Life hill
10
1500
15,000
On ride camera
50
6000
150,000
PEPSI BOTTLE (RIDE)
10
350,000
3,500,000
Batwing
15,000
75,000
Bowtie
12,000
108,000
Butterfly inversion
28,000
140,000
Cobra roll
26,000
103,000
Corkscrew
15
27,000
405,000
Cut back
18
15,000
270,000
Dive drop
10
30,000
300,000
31,000
248,000
Hammerhead turn
9,000
54,000
High speed section
20
5,000
100,000
Horseshoe
25,000
125,000
Inclined loop
10
23,000
230,000
Non-inverted loop
10
22,000
220,000
Splash dropa
20,000
60,000
Zero gravity roll
30,000
90,000
18,000
162,000
Concrete
540,000 Kg
10
5,400,000
Safety systems
30
15000
450,000
Pool
2,000,000
TOTL
15.381,900
Splash down
Steel
218 tonne
800 $ per tonne
174,400
track run
50
2,200
110,000
Bath bars
35
3,000
105,000
Drive tire
60
5600
336,000
head chopper
45
6700
301,500
Launch track
100
1500
150,000
Life hill
10
1500
15,000
On ride camera
50
6000
150,000
PEPSI BOTTLE (RIDE)
10
350,000
3,500,000
Batwing
15,000
75,000
Bowtie
12,000
108,000
Butterfly inversion
28,000
140,000
Cobra roll
26,000
103,000
Corkscrew
15
27,000
405,000
Cut back
18
15,000
270,000
Dive drop
10
30,000
300,000
31,000
248,000
Hammerhead turn
9,000
54,000
High speed section
20
5,000
100,000
Horseshoe
25,000
125,000
Inclined loop
10
23,000
230,000
Non-inverted loop
10
22,000
220,000
Splash drop
20,000
60,000
Zero gravity roll
30,000
90,000
18,000
162,000
Concrete
540,000 Kg
10
5,400,000
Safety systems
30
15000
450,000
Pool
2,000,000
TOTL
15.381,900
Pepsi mock plant

NAME
NO. of units
CONST per unit
TOTAL cost
Bottle washer
20,000
60,000
Premix
35,000
70,000
Distilleries
15,000
30,000
Conveyor chain (M.S & 2
30,000
60,000
S.S)
Tank
5,000
15,000
Filter
10,000
20,000
Capper
25,000
50,000
TOTAL
305,000
BMW Assembling unit

model
Name
No. of units
COST per unit
TOTAL
Trim assembly unit
25,000
50,000
Chassis assembly unit
35,000
35,000
Screwing unit
10,000
30,000
Door assembling unit
15,000
30,000
assembling 4
18,000
72,000
217,000
Other
parts
unit
TOTAL
5D movie theatre
NAME
No. of units
COST per unit
TOTAL COST
Sound ceiling system
10
10,000
100,000
Lighting
15
15,000
225,000
Sound system
20
15,000
300,000
Control systems
30,000
60,000
Centralized AC systems
10,000
30,000
DIGITAL screen
25,000
100,000
Seats
50
10,000
500,000
Water spraying system
20,000
100,000
5D quaking system
40,000
80,000
TOTAL
1,495,000
Caf break up
NAME
COST
TOTAL
Oven-8
8937.5
71,500
Exhaust-10
4400
44,000
Stoves-15
4400
66,000
Dishwashers-2
16500
33,000
Coffee Machine-3
12000
36,000
Air Conditioner-5
30000
150,000
Glasses and Plates-
53,500
Refrigerator-2
20000
40,000
Television-2
50000
100,000
TOTAL
594,000
COST of 1 caf = 594,000

TOTAL COST OF 4 CAF = 2,376,000
Restaurant
NAME
No. of units
COST PER UNIT
TOTAL COST
Tandoor
5,000
15,000
Oven
5,000
25,000
Exhaust
10
3,000
30,000
Stoves
15
4,000
60,000
Dishwasher
2,000
6,000
Frying pans
100
500
Cooking pans
500
2,500
Knifes
50
10
500
Cutlery
100
10
1,000
Glass bowls
50
500
25,000
Containers
50
200
10,000
Cooking spoons
25
100
2,500
Air conditioners
10,000
50,000
Table`
40
3,000
120,000
Chairs
120
1,000
120,000
Computers
4,000
8,000
Taps
100
400
European WC
10
600
6,000
TOTAL
COST OF 1 Restaurant = 1,159,400

COST of 4 = 4,617,600
484,400
REVENUEMODEL
Price
of
one
ticket $60
Fast track ticket
$90
Expected footfall
4000*4500 people
Annually
117,000
(normal)
Estimated revenue from
$78,000,000
ticket
Restaurants-4
200,000$/month
$14,400,000
Tuck shops*2
2,000,000
Caf-4
250,000/month
12,000,000
Rest included in theatre
TOTAL
106,400,000
ASSUMPTIONS AND
NORMS OF GOVT
Salary is increased at 11.3 % per
annum
Inflation rate in FLORIDA is 8%
All figures are in $
SALES increases by 10% every year
on an average
Depreciation @6 p.a
36.5 % income tax rate in florida of
corporate over 10 million of income
INCOME STATEMENT
Particulars
2015-16
16-17
17-18
18-19
19-20
REVENUE
tickets
78,000,000
85,800,000
94,380,000
103,818,000
114,199,800
Restaurants
14,400,000
15,840,000
17,424,000
19,166,400
21,083,040
Tuck shop
2,000,000
2,200,000
2,420,000
2,662,000
2,928,200
Caf
12,000,000
13,200,000
14,520,000
15,972,000
17,569,200
TOTAL REVENUE
106,400,000
117,040,000
128,744,000
141,618,400
155,780,240
EXPENSES
2,000,000
2,000,000
2,000,000
2,000,000
2,000,000
Salary
744,000
828,072
921,644
1,025,789
1,141,704
3,470,664
3,470,664
3,470,664
3,470,664
Depreciation on rides 3,470,664

@6 %
Electricity
40,000,000
43,200,000
46,656,000
50,388,480
55,427,328
Maintenance
5,000,000
5,400,000
5,832,000
6,298,560
6,802,444
Food beverages supply
5,000,000
5,400,000
5,832,000
6,298,560,
6,802,444
TOTAL EXPENSES
56,214,664
60,298,736
64,712,308
69,482,053
75,644,584
Net profit before tax
50,185,336
56,741,264
64,031,692
72,136,347
80,135,656
Income @36.5%
18,217,276
20,597,078
23,371,567
26,329,766
29,249,514
31,968,060
36,144,186
40,660,125
45,806,581
50,886,142
Net profit after tax
BALANCE SHEET
Particulars
2015-16
16-17
17-18
18-19
19-20
LIABILITIES
CAPITAL
BMW
69,544,500
69,544,500
69,544,500
69,544,500
69,544,500
PEPSI CO
69,544,500
69,544,500
69,544,500
69,544,500
69,544,500
31,968,060
171,057060
36,144,186
175,233,186
40,660,125
179,750.125
45,806,581
184,895,581
50,886,142
189.975,142
ASSETS
Machines
54,373,736
50,903,072
46,830,826
43,084,360
39,637,611
Building
40,000,000
40,000,000
40,000,000
40,000,000
40,000,000
Cash
31,968,060
36,144,186
40,660,125
45,806,581
50,886,142
Cash at bank
12,000,000
12,000,000
12,000,000
12,000,000
12,000,000
6,000,000
4,000,000
2,000,000
Reserves
TOTAL
Preliminary expenses 8,000,000
Short term securities 24,715,264
30,185,928
36,258.174
42,004,640
47,451,389
175,233,186
179,750.125
184,895,581
184,895,581
& assets
TOTAL
171,057060

BMW - Pepsi

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BMW - Pepsi

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BMW-PEPSI

PepsiCo Inc. It is an Americanmultinational food and beverage corporation

MISSION & KEY TO

Free tickets (1000)

Licence & other legal formalities

BMW roller coaster

Cost Per Unit $

Double dip& double up

High speed section

Zero gravity roll

Cost per units

Channel impeller pumps

Mixed flow pumps, submersible

Vertical column pumps

Pump and process controllers

Spectrum Flume 30 Deg Section

Spectrum Flume Exit Section Spectrum 30

Flume Exiat Section 30 Degree

Spectrum Flume Straight 48 Inch Section

Spectrum Flume Straight 24 Inch Section

Spectrum Flume Entrance Section

PEPSI roller coaster

Cost Per Unit $

800 $ per tonne

PEPSI BOTTLE (RIDE)

Double dip& double up

High speed section

Zero gravity roll

800 $ per tonne

PEPSI BOTTLE (RIDE)

Double dip& double up

High speed section

Zero gravity roll

Pepsi mock plant

CONST per unit

Conveyor chain (M.S & 2

BMW Assembling unit

COST per unit

Trim assembly unit

Chassis assembly unit

Door assembling unit

COST per unit

Sound ceiling system

Water spraying system

Glasses and Plates-

COST of 1 caf = 594,000

COST PER UNIT

COST OF 1 Restaurant = 1,159,400

Fast track ticket

Estimated revenue from

Rest included in theatre

Depreciation on rides 3,470,664

Food beverages supply

Net profit before tax

Net profit after tax

Preliminary expenses 8,000,000

Short term securities 24,715,264

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